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Managing the Virtual Library

Managing the Virtual Library. Jane Burke Vice President, ProQuest General Manager, Serials Solutions. Research Library Model. Old Model of Library Use is Gone. Old model resulted from $$$ of the ’60’s Built BIG print collections Users had to come to the collections.

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Managing the Virtual Library

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  1. Managing the Virtual Library Jane Burke Vice President, ProQuest General Manager, Serials Solutions

  2. Research Library Model

  3. Old Model of Library Use is Gone • Old model resulted from $$$ of the ’60’s • Built BIG print collections • Users had to come to the collections

  4. Nature of collections has changed • 50+% spent on e-resources is not unusual • Underutilized • Collections are much more volatile • e-journals • Open Access journals • e-book collections • e-music • Institutional repository • Online reference resources • Datasets

  5. Recent Study: Primary Research Group Study on Database Licensing Practices: • Mean number of licenses for e-content has tripled • Mean spending for e-books by corporate and legal libraries is $48,000 • Consortium purchases accounted for 30% of licenses The Survey of Library Database Licensing Practices: ISBN#:1-57440-093-2

  6. It’s all about the Users • The Web has changed how we deliver and consume information • The shift from physical to digital delivery of information has created new requirements and opportunities for delivering effective library experiences • The Web has profoundly transformed the nature of library collections • The majority of new acquisitions are Web-based • Collections have increased dramatically and content is available anytime, anywhere • Web search engines compete with libraries

  7. Users are forcing a paradigm shift • 87% of respondents believe that the paradigm has shifted from library management to user-centric • They cite the “Googlization” of information access as a primary reason • Where researchers still use the library—it is often remotely • This negates the research librarian’s traditional value-added role in users’ research processes

  8. End Users are very busy • Social networking sites very rarely used for research. • Student lives are compartmentalized • User generated content is not easy to get • Good news … they will try the Library 1st ProQuest study of undergrads

  9. Today’s Library exists within a new world of users • We need to be where the end users are ! • We can’t believe that they will tolerate learning multiple user interfaces • Courseware & Google are the lingua franca • We must accept short term risk to avoid long term “disintermediation” 危机

  10. What about access systems? • ILS systems are ubiquitous • Application “stacks” around a single bibliographic database of MARC records • ILS’s are print inventory based • OPAC’s are “shop windows” on inventory control systems, exposing users to administrivia before they can do what they want to – search

  11. What about the e-content? • Databases • E-books • Full text • Data sets Competing for visibility

  12. Searching - What the Patron Sees Where should I begin?

  13. But we have Federated Search • Good – important step • Federated search is NOT “in its infancy” • Connector technologies – publishers “get” it now – XML gateway standard (NISO MXG) • Results processing advances • Relevancy • Visualization • Results Clustering

  14. Visualization

  15. Results Clustering • “On the fly” subject categorization • Facets • Journal Title clustering • Author clustering • Year clustering

  16. But… is the e-content findable? • Where are the e-resources ? • Where is the access to the federated search? • Buried on the site? • Inherent problems with federated search • Speed ! • Differing metadata

  17. Role of Linking • Link Resolvers keep A&I prominent • Skip the landing page ! • Demand “tuned” links • Expect “search within link” to expand the reach of the resolver • My library • Print versions

  18. Serials • Libraries want to give up checkin ! • Don’t worry about claiming • User notification – let RSS do it • Support Onix for Serials • New Editeur/NISO standards • SPS • SOH • SRN • Lobby publishers and software vendors

  19. We – Librararies and Providers --continue to be bifurcated • Continuing blind spot -- silo by format • We are all doing this • Digital Millennials don’t differentiate !

  20. We can’t teach the difference • We’ve tried and tried • Card catalog vs. Wilson indexes • Online catalog vs. databases • Give it up !

  21. Today’s Tools don’t equal Web 2.0 Source: Open Gardens

  22. Research project said librarians want: • Way to search that provides seamless integration and access to all content repositories both internal and external • Including e-books, audio, video, etc. • Integration of all solutions into one product… • …and interoperability

  23. Success: Part 1 • Users find what they need quickly • In a simple way • Wherever they are • So they don’t have to go somewhere else

  24. Success: Part 2 • Measurement • What’s being used and how often • The meaning behind the statistics • Some way to measure return on investment

  25. Success: Part 3 • Providing a competitive advantage over the Internet • Honing in on the value we add to the research experience

  26. The World is Flat Each object is on an equal level Search

  27. Is it Happening? • Seeing the first glimpses • “Discovery”=Content + Community + Technology • Discovery: Single interface for finding all the information. Users are no longer forced to search in multiple systems for different media types—books, e-books, print and electronic articles, digital media, and other types of resources.

  28. Early entrants: 3 types of players • Commercial – vendor supplied • Open Source – library efforts • Google Scholar

  29. Commercial Endeca

  30. Open Source • Summa -- State and University Library, Denmark Villa Nova University • eXtensible catalog – University of Rochester + partners

  31. The Elephant in the Room

  32. Early Days … • Currently focusing on library’s records • Keywords • Facets • “Community” requires a hosted service • Definitely Web 2.0 • Maybe not social networking • Scalability • Need billion + documents • Doable with stretch

  33. Libraries need to … • Align priorities with reality • Align behaviors with reality • Stop doing lots of stuff that isn’t appreciated • Hurry Up !! • We have no real sense of the print environment, but that’s how they evaluate.

  34. But they don’t always understand how or why • Tradition of discrete systems • Just starting to appreciate the problem of multiple “knowledgebases” • Still tend to look at each new digital collection discretely • Don’t see the knowledgebases as other “OPAC’s” • Uneven approach to digital collections • Uneven embrace of new technology

  35. Providers need to care • Usage through federated search • Project COUNTER reporting • “Assessment” products emerging • Duplicative development efforts ASIDIC 3/08

  36. What should we be doing for them? • Overall, save them time, make their content findable so that they stay relevant • Be the source of all digital collection access and management in an integrated workflow • Apply approval plans to e-content • Give up individual interfaces

  37. Change requires change • Librarians must sell – blatantly – to users • Librarians must abandon the format mentality • and customized MARC records • Publishers must rethink the value of metadata • Metadata as a commodity • “Dis-aggregation” • New standards

  38. Overall…we can do this ! • Must be end-user focused • Must accept that we can’t do everything • Old things • New things • Tools can help • Access and discovery • E-resource management

  39. Hurry Up !! • This is a time of “revolution” – not evolution • Give print only the percentage of time it earns by circulation • Flip the mental switch – it will lead to the right behaviors and expectations

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