1 / 26

MSc Innovation Management

MSc Innovation Management. Ed Nijssen / Hans Berends. School of Industrial Engineering. MASTER Specialization. BACHELOR Foundations. Product Development as Business Process. Sequence of controllable activities: idea generation, feasibility testing, development, launch

effie
Download Presentation

MSc Innovation Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MSc Innovation Management Ed Nijssen / Hans Berends

  2. School of Industrial Engineering MASTER Specialization BACHELOR Foundations

  3. Product Development as Business Process • Sequence of controllable activities: idea generation, feasibility testing, development, launch • Key performance measures: • Product and market performance • Time (time-to-market, timing of product launch) • Costs

  4. Challenges for NPD as Business Process • Only 1 in N new product ideassucceeds • Why? • Uncertaintyconcerning product, technology and market • Successfollowsafter setbacks, detours, iterations, learning • Integratingfunctions and departments is difficult (R&D, marketing, manufacturing, procurementetc) • Developingradicalnewproducts is hard due to lack of willingness to cannibalizeinvestments, routines, sales • Trends • Shortening product lifecycles • Crowdsourcing • Managing externalcollaborations • Increasedinterrelatedness of products, services & business models

  5. closed innovation The Market Science & Technology Base Research Development New Products/ Services open innovation Open Market Licensing Techn. Spin-Offs New Market Internal Technology Base Current Market External Technology Base Technology Insourcing Current Developments: Open Innovation Source: Henry Chesbrough (2003)

  6. MSc IM: Final Qualifications • Academic knowledge of design, characteristics, and performance of innovation processes in technology-intensive and knowledge-intensive organizations • Skills to analyse and redesign business processes to improve innovation performance of firms • Communication and cooperation skills to perform in a multidisciplinary context • Ability to apply knowledge and skills in academia, industry and consultancy

  7. MSc IM: Program Structure (1) • Program characteristics: • All coursesconducted in English • Core courses: 8 x 5 = 40 ECTS • Core content and methodology • Electives: 40 ECTS • 3 suggested sets of electives • Master Thesis Preparation (10 ECTS), Thesis work: (30 ECTS) www.tue.nl/masterprograms/im

  8. Semester 4 Semester 3 Electives Semester 2 Semester 1 MSc IM: Program Structure (2) Master Thesis Thesis Preparation Specialisation Courses International Term Core Courses

  9. Core Courses • New Product Development (ITEM) • Marketing & Innovation (ITEM) • Project & Process Management (OPAC & ITEM) • Human Aspects of Product Development (HPM) • Philosophy of Management Science (AW) • Research Design, Data Collection and Analysis (ITEM & HPM) • Design Science Methodology (ITEM) • System Dynamics (OPAC & ITEM)

  10. Three Optional Tracks • New Product Development Management • Knowledge Processes & Management (ITEM) • Human Performance in Innovative Organizations (HPM) • Strategy & Technology management (ITEM) • Product Life Cycle Management (IS) • Service Engineering & Marketing (ITEM / OPAC) • Open Innovation • Innovation Networks (TIW) • E-Business Architectures & Systems (IS) • Strategic Sourcing & Supply Management (ITEM) • Strategy & Technology Managament (ITEM) • Innovation & Intellectual property (TIW) • Governing Innovation (TIW) • Technology Commercialization & Entrepreneurship • Technology Entrepreneurship (ITEM) • Entrepreneurial Finance (ITEM) • Service Engineering & Marketing (ITEM / OPAC) • Selling New Products (ITEM / OPAC) • Innovation & Intellectual Property (TIW) • Entrepreneurial Marketing (ITEM)

  11. Mentor system • Potential mentors in ITEM, IS, and HPM • Select mentor at last one year before start of the Msc Thesis Project (at the end of the first semester!) • Allocation through application; give preference for mentor • Virtual market open during block C and F • Role of mentor: • assistance with composition of study program • advise on study • assistance with selection and preparation of thesis topic and thesis proposal (and company if needed) • supervision of thesis project

  12. Examples of thesis areas and subjects • Strategic Alliances • network relationships between a research lab and technology suppliers • Entrepreneurship • success or failures of technopreneurs • Knowledge Management • managing knowledge in a product development lab • Marketing • launch of radical new products in the marketplace • Service requirements after speeding up NPD processes • New Product Development • possibilities to reduce lead time in innovation projects • Supplier involvement • NPD in the relationship between a hi-tech company and three key suppliers

  13. Options within MSc IM • Semester abroad • for students with standard program (no deficiencies) • Certificate in Technology Entrepreneurship • http://w3.tue.nl/en/the_university/entrepreneurship/student/master/ • Pre-doctorate certificate • for students with objective to start PhD • extra modules at PhD level, provide exemptions in PhD program • only after admission by admission board • with thesis project conducted on theoretical topic

  14. Professional Perspectives • Industry (& service) • R&D/New Product Development • Staff member in R&D • Projectleader, innovation manager, director of technology • Strategy, alliances, intellectual property • Marketing side of innovation • Consultancy • Innovation processes • Broad range of business engineering topics • Other, including: • Intermediairies (e.g. Syntens) • Entrepreneurship • Phd

  15. Innovation Management: rated highest • Innovation Management is rated highest by students on the aspects of ‘content, skills, career preparation, examinations and assessment’. Bron: Keuzegids masters 2011

  16. Final comments • Multidisciplinary and focused program • Contributionsfrom ITEM, IS, HPM, and OPAC • The journalTechnovation (2007) listedourfaculty’s research in Technology& Innovation Management in the top 5 worldwide • Enrollmentthatallowsforpersonal contact and interactivelearning • MSc IM enrollsapprox. 60-70 studentsannually

  17. More information: http://onderwijs.ieis.tue.nl/en/ie/im

  18. Innovation Management @ TU/e- a student’s perspective- P.W. Polman (Pim) p.w.polman@student.tue.nl

  19. Content • Introduction • Why IM? • My experiences • My study build-up • A common week summarized • Conclusions • Q&A Feel free to ask questions during the presentation!

  20. Introduction • 2nd year master student IM • Bachelor TBK @ TU/e (generation 2005) • Current study status: • Wrapping up last courses • Preparing for graduation phase

  21. Why IM? • Initial reason to study TBK was its wide perspective • In retrospect: maybe too broad to start working • Continue studying! • Alternatives to choose from: • Full master abroad • Different university in NL • Stay in Eindhoven • already settled • 2 years of education • Technical University • in line with my interests

  22. My experiences • Intensive • Master-level (no free credit courses, but not much more difficult) • Group/project work (almost each course, usually 50% of final grade) • Focus • Multiple themes (still relatively broad due to mandatory courses) • Specialisation through thesis & (restricted) electives • Lesser role for mathematics & statistics • Articles are the main source of knowledge • Fun & Rewarding • More challenging projects • More interesting topics • Better grades • General • Planning is VERY important (for AB courses & international semester) • Large number of elective courses means lots of freedom • Overall quality of master program is good

  23. My study build-up

  24. A common week summarized For 5 courses: • 4-5 lecture sessions (2 hours each) • 3-4 group work sessions (3 hours each) • 5-6 individual work sessions (2 hours each) • Totals 27-34 productive hours, so 6-7 hours per course

  25. Conclusion • Choose for IM when you: • Are interested in the topics of strategic innovation, marketing, new product development, knowledge management or entrepreneurship • Enjoy working in teams on projects • Prefer explanation using literature over calculation • Are willing to read lots of articles • For more info on courses see: • http://onderwijs.ieis.tue.nl/en/ie/master-im/1/all/courses-msc-im-and-oml-2010-2011 • pollweb • current master students (very valuable)

  26. Questions

More Related