1 / 8

Chapter 7 Internal Communications

Chapter 7 Internal Communications. Communicating Internally. Changes in the environment Organizing the internal effort Implementing an effective internal communications program. Changing environment. Today’s employee well educated Higher expectation Want to understand more Outsource

elliscannon
Download Presentation

Chapter 7 Internal Communications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 7Internal Communications

  2. Communicating Internally • Changes in the environment • Organizing the internal effort • Implementing an effective internal communications program

  3. Changing environment • Today’s employee • well educated • Higher expectation • Want to understand more • Outsource • Today’s workplace • Tighter staffing • Longer hours • Greater workloads • performance

  4. Changing Environment (cont) • Business • Complex • Highly competitive • Employee participation – inform, engage

  5. Organizing the internal effort • Communication audit • Goals – important assets • Where report?

  6. Implementing an effective internal communications program • Communicate up and down • Make time for face-to-face meetings • Communicate online • Create employee-oriented publications • Communicate visually • Focus on internal branding • Consider grapevine

  7. How to Succeed with Employees • Create an atmosphere of respect. • Treat employees as insiders. • Build-up corporate loyalty: “Ambassadors of Commitment.” • Capture more discretionary time. • Increase two-way communications. • Invest in decent publications. • Listen to and use the grapevine.

  8. The wicked leader is he who people despise. The good leader is he who the people revere. The great leader is he who the people say, “We did it ourselves.” -Lao Tsu

More Related