It’s not a big truck…

1. The Internet and Libraries:Snapshots from a new media landscape2.06.08Mary MaddenPew Internet & American Life ProjectBayNet and SLA-SF Meeting

2. It’s not a big truck… …and it’s not a series of tubes!

3. Internet Researcher… …a valid profession for people and cats.

4. Most important finding of the project: !

5. Who we are…

6. Who’s Online? • 75% of adults in the U.S. use the internet • up from 46% in 2000 • 93% of teens ages 12-17 use the internet • up from 73% in 2000

7. Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 55% with broadband at home 80% own a cell phone =fast and mobile connections

8. Youth of today, librarians of tomorrow

9. Libraries understand change.

10. Pew Internet Project: Libraries Data • 53% of American adults reported going to a local public library in the past 12 months. • Public library patrons are more likely to be: • younger adults (ages 18-30) • those with higher income and education • those who are internet users • Parents with children living at home • No significant differences by race and ethnicity.

11. Public Library Visits by Age

12. Libraries and Problem Solving Those who turn to libraries are successful and satisfied:They especially appreciate access to computers and the internet. • Library problem solvers are most likely to seek education-related information. • Generation Y is the most likely to turn to libraries for problem-solving information. • 40% of Gen Y said they would go to a library in the future for help compared with just 20% of those over age 30.

13. Today’s Teen – Born 1990 Personal computers are 15 years old Tim Berners-Lee writes World Wide Web program

14. Today’s Teen – First Grade 1996 Palm Pilot goes on the market

15. Today’s Teen – Fourth Grade 1999 Sean Fanning creates Napster

16. Today’s Teen – Starts Middle School 2001 Wikipedia - 2001

17. Today’s Teen – Middle School

18. Today’s Teen – Middle School 2003 Skype - 2003

19. Today’s Teen – Starts High School 2004 Podcasts – 2004

20. Today’s Teen – Sophomore Year 2005 YouTube – 2005

21. Today’s Teen – Junior Year 2006 The Year of MySpace: • More than 200 million accounts created • Third most popular site in the U.S. • 55% of online teens use social networking sites • 48% of social networking teens use the sites every day

22. Profiles: Switchboards for social life

23. Lesson #1: Get Creative • 64% of online teens are content creators • Teens have embraced Web 2.0—blogging, remixing and sharing their creations without fear. • We give teens the time to play and make mistakes, and adults need this time, too.

24. Lesson #2: Start Conversations Teen content creators solicit feedback • Most teens receive feedback on the material they post, and most give feedback to others. • Web 2.0 tools offer libraries the opportunity to solicit feedback and shape conversations about their programs and catalogs.

25. Lesson #3: Reinforce Relationships • 91% of social networking teens use the sites to stay in touch with offline friends • Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.

26. Lesson #4: Cultivate Semi-public Spaces Teens are skilled navigators of the semi-public Web • Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves. • Semi-public spaces like the Library 2.0 group on Ning offer librarians the opportunity to ask questions and hash out new ideas.

27. Privacy: LOLCats speak up!

28. Know your story online… Self-literacy: A critical component of digital literacy in everyday life. • Search well and search often. Don’t wait until something bad or embarrassing happens.

29. Take a ride on the WayBack Machine…

30. “Digital Footprints”: Headline Findings • Study: More Americans Googling themselves • AP • u47% of adult internet users have searched for information about themselves online, up from just 22%, as reported by the Pew Internet Project in 2002. • Pew survey: Half of us have looked up people we know on Internet • SF Chronicle • u53% have searched for information connected to at least one key group of people in their lives. • U.S. Adults Too Busy Googling Each Other to Worry Much About Privacy • Information Week • u60% say they are not worried about how much information is available about them online.

31. Other Key Findings • Few monitor their online presence with great regularity. • 60% of those who search for their names actually find relevant information about themselves. • One in ten internet users have a job that requires them to self-promote or market their name online.

32. Who am I? Self-Googling 101…

33. A Second Opinion…

34. Wait a minute…

35. Me with a moustache?

36. No introduction needed…

37. Take this as you go… • Listen and learn from your users—even if they’re half your age • Make self-literacy part of digital media literacy for your staff and patrons • Give your staff time to play!

38. Thank you! Mary Madden Senior Research Specialist Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 mmadden@pewinternet.org 202-419-4500

39. Photo Credits: Slide 2: Uploaded by Jef Poskanzer. Available at: http://www.flickr.com/photos/jef/2096636470/ Slide 3: Uploaded by McBeth. Available at: http://www.flickr.com/photos/mcbeth/2068997749/ Slide 4:”Librarians Rock” t-shirt available at: http://www.cafepress.com Slide 8: Uploaded by London Public Library. Available at: http://www.flickr.com/photos/londonpubliclibrary/987125878/ Slide 9: Photo credit #1: Uploaded by Justin Shearer. Available at: http://www.flickr.com/photos/justinshearer/2210097543/ Photo credit #2: Uploaded by gwen. Available at: http://www.flickr.com/photos/gwen/1467020008/. Slide 21: “You looked better on MySpace” t-shirt available at: http://www.cafepress.com Slide 27: Used with permission from www.icanhascheezburger.com Slide 37: Uploaded by foxypar4. Available at: http://flickr.com/photos/foxypar4/428376855/