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PUBLIC OPINION, MARKET AND MEDIA RESEARCH COMPANY TNS MEDIUM GALLUP

PUBLIC OPINION, MARKET AND MEDIA RESEARCH COMPANY TNS MEDIUM GALLUP. Prof. Dr Srbobran Branković SERBIAN PUBLIC OPINION ON EURO-ATLANTIC INTEGRATION. ISAC FOUNDATION , JUNE 2007. INTRODUCTION. Presentation based on monthly public opinion survey in April 07 :

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PUBLIC OPINION, MARKET AND MEDIA RESEARCH COMPANY TNS MEDIUM GALLUP

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  1. PUBLIC OPINION, MARKET AND MEDIA RESEARCH COMPANY TNS MEDIUM GALLUP Prof. Dr Srbobran Branković SERBIAN PUBLIC OPINION ON EURO-ATLANTIC INTEGRATION ISAC FOUNDATION, JUNE 2007

  2. INTRODUCTION Presentation based on monthly public opinion survey in April 07: • Adults (18+), nationwide representative • 1500 face to face interviews conducted • multistage random sample;

  3. SHOULD OUR COUNTRY JOIN…April

  4. ATTITUTES TOWARD EUROPE • «Europe is quite close to me and I think we should work on joining the European Union with all our forces, which implies fulfillment of all the conditions it poses» This attitude we have named Euro-enthusiasm. • «I can’t say Europe is really close to me, but I do think the integration to the European Union is a necessity and therefore we have to work on it». Since the reasons of real politics prevail here, and not emotions, this stance was named the real-political europeism, or Euro-realism. • «I have doubts on the intentions of Europe and the West in general and I think that the integration into itsstructures should be very carefully performed and without haste». Euro-skepticism. • «European integration would mean domination of the European and other men of power over our people; Serbia does not belong to this world and we should therefore cherish our traditional values, andforget about chasing Europe». Euro-phobia.

  5. ATTITUTES TOWARD EUROPE

  6. ATTITUTES TOWARD EUROPE Variation in “euro-realism” and “euroskepticism” Stronger Western pressure – less pro-European and v.v.

  7. Da li bi ulaskom Srbije u EU na neki način bili ugroženi, poboljšani ili ostali nepromenjeni ... Najviše bojazni za nacionalni suverenitet (možda zbog spekulacija da bi se članstvo u EU plaćalo ustupcima za status Kosova)

  8. Da li bi ulaskom Srbije u EU na neki način bio ugrožen, poboljšan ili ostao nepromenjen vaš mat. položaj i živ. standard?/ različiti stepeni obrazovanjaDa li bi ulaskom Srbije u EU na neki način bili ugroženi, poboljšani ili ostali nepromenjeni ...

  9. Da li bi ulaskom Srbije u EU na neki način bio ugrožen, poboljšan ili ostao nepromenjen vaš mat. položaj i živ. standard?/ stavovi različitih starosnih grupaDa li bi ulaskom Srbije u EU na neki način bili ugroženi, poboljšani ili ostali nepromenjeni ... Najmlađi najviše očekuju, najstariji najmanje; Pad očekvianja s porastom godina starosti I među najstarijima povoljna očekivanja veća od nepovoljnih

  10. Da li bi ulaskom Srbije u EU na neki način bili ugroženi, poboljšani ili ostali nepromenjeni .../ stavovi ljudi različitih primanjaDa li bi ulaskom Srbije u EU na neki način bili ugroženi, poboljšani ili ostali nepromenjeni ...

  11. Da li bi ulaskom Srbije u EU na neki način bio ugrožen, poboljšan ili ostao nepromenjen vaš mat. položaj i živ. standard?/ stavovi pripadnika različitih klasa, Najveća očekivanja od približavanja EUu srednjim i gornjim delovima društvene lestvice; Niži socijlani slojevi više strepe, ali i kod njih su pozitivna očekivanja veća od negativnih

  12. Da li bi ulaskom Srbije u EU na neki način bio ugrožen, poboljšan ili ostao nepromenjen vaš mat. položaj i živ. standard?/ stavovi ljudi različitih zanimanjima, Najmanje očekuju (sebe kao gubitnike najviše vide) NKV radnici, penzioneri ipoljoprivrednici; Najiše očekuju studenti, stručnjaci, rukovodioci i privatnici; Dakle, mobilniji i preduzimljiviji deo populacije više očekuje, onaj drugi više strepi

  13. EVROPA NA LISTI PRIORITETA, PITANJE: “Ocenite od 1 do 5 koliko je za vas važno svako od dole navedenih pitanja” Poslednje mesto, ali veoma visoko ocenjena važnost približavanja EU – prosečna ocena 4,09, na skali od 1 do 5.

  14. ABOUT THE COMPANY • Founded in 1997. Associate of TNS since 1998.   • Member of Gallup International Association since 2001. • TNS Medium Gallup covers the territory of Serbia and of Montenegro. Main products & Services of TNS Medium Gallup • Brand image and company image studies • Distribution check surveys • Product usage surveys • Brand positioning • Advertising evaluation Content analysis, including project and instrument design, data collection and analysis and final reports • Ad hoc media studies • Advertising Monitoring • General Public National Omnibus studies • CATI • Political, sociological and economic analysis

  15. ABOUT THE COMPANY TNS Business Solutions offered:  • Conversion Model™ • AdEval™ • Optima™ • NeedScope CLIENTS: • World Bank • Telenor • CARLSBERG • Colgate • Coca-Cola • Unilever • McCannEricson • Synergy Leo Burnett • National Bank of Serbia • US AID • US Department of State • US Embassy, Belgrade… • … and many others

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