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Welcome SIG Leaders!

Office of Membership & Marketing presented by Cindy Ryan Sunita Jaswal Nanette Hernandez Bruce Shriver Jim Ormond Sean Ryan Yan Timanovsky. Welcome SIG Leaders!. Cindy Ryan Associate Director of Membership. Membership Preferred Employer Program Distinguished Speaker Program ACM Local.

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Welcome SIG Leaders!

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  1. Office of Membership & Marketingpresented byCindy Ryan Sunita JaswalNanette HernandezBruce ShriverJim OrmondSean RyanYan Timanovsky Welcome SIG Leaders!

  2. Cindy RyanAssociate Director of Membership Membership Preferred Employer Program Distinguished Speaker Program ACM Local

  3. Member Services • The Face of ACM • Media breakdown: • Mail & Faxes, 1% • LiveChat, 3% • Phones, 17% • Email, 79% • ACM Advanced Member Grades for Professional Members • Online membership cards for SIG members at myACM, myacm.acm.org • Ambassadors for ACM – Tell your Colleagues about ACM, and Share the Benefits of Membership!

  4. Sample SIG Membership Card

  5. Preferred Employer Program • ACM has developed this program as a way to attract start-up organizations and allow them to provide ACM Memberships as an employee benefit. • Discounted ACM membership dues and includes access to the ACM Digital Library – Savings of 50% • Minimum of 10 Employees

  6. Distinguished Speakers Program • The program features renowned thought leaders in academia, industry and government, speaking about the most important topics in the computing and IT world today. The Program funds speaker travel to events for: • Corporations • Colleges & Universities • Planned Events and Conferences • Chapters • 462 lectures from 129 speakers • Speaker serves for 3 years • Ongoing recruitment of new speakers • Read more and offer feedback at www.dsp.acm.org

  7. ACM Local • Started in November 2014 • ACM Local is a brand made up of Meetup groups . • We're leveraging Meetups to connect ACM Members, ACM Chapters, computing professionals and students http://local.acm.org • The consistent branding and 1 official Meetup per city • 111 events, in 12 cities, in nearly 3 years

  8. Current Cities

  9. Sunita Jaswal Chapter’s Program Coordinator

  10. Chapters • Professional Active Chapters (216): • 119 SIG • 79 General • 9 Computer Topic • 8 ACM-W • 1 Company • Student Active Chapters (879): • 669 University • 188 ACM-W • 21 SIG • 1High School Chapters

  11. Benefits to Professional Chapter Members • 3 month Complimentary Subscription to Digital CACM • An acm.org email forwarding address • Receipt of ACM’s Popular E-Newsletters

  12. Benefits to Student Chapter Members • 3 month Complimentary Subscription to Digital CACM • An acm.org email forwarding address • Receipt of ACM’s Popular E-Newsletters • A full-year electronic subscription to XRDS, ACM's Student Magazine (quarterly)

  13. Benefits to Chapters • Administrative Interface • Chapter Web Tools • Local Activities Calendar • Chapter Member Locator • Promotional Materials • Chapter Member Newsletter • ACM Distinguished Speakers Program

  14. Custom ACM WordPress Theme for ACM Chapters Custom ACM WordPress Theme for Chapters New ACM Site

  15. Chapter-In-A-Box • Contains the resources required for organizing and maintaining an ACM chapter. Some examples include: • Recruiting members • Ideas for Activities • Bylaws • Financial responsibilities and requirements

  16. Starting a Chapter 4 Easy Steps: • Chapter Name, and Type • Chapter officers/organizers • Chapter contact information • Load Chapter Members

  17. Nanette HernandezSRC Coordinator

  18. Student Research Competitions • Sponsored by Microsoft Research • Visibility for students among research community • SIG sponsored/co-sponsored conferences • SRC chair and judges • Several rounds of competitions: Poster and Presentations • Rewards and recognition • Host an SRC!

  19. Bruce ShriverSenior Marketing Manager Marketing and Communications

  20. Marketing and Communications • ACM's Visual Identity Standards Guide • Recruitment & promotional materials • Website Content • Communications support • Social Media

  21. ACM's Visual Identity Standards Guide • Located at: http://identitystandards.acm.org/ or www.acm.org/styleguide

  22. SIG Logos

  23. Templates for SIGs & Conferences • Conference Proceedings • Newsletters • Calls for Papers • CD/DVD Media • Conference Program/Advance Covers

  24. Recruitment and Promotional Materials • SIG Membership Applications – www.acm.org/joinsigs • SIG Quick Join Form and SIG websites –www.acm.org/joinsigs • Announcements in MemberNet – mn-editor@acm.org • ACM Awareness at SIG Conferences

  25. Promoting SIGs on ACM’s Website • Feature members • Promote SIG Conferences • Feature SIG Award recipients • Promote Best Paper Awards

  26. SIG Conferences

  27. SIG Awards

  28. Jim OrmondPR & Communications Specialist Public Relations and Media Outreach

  29. PR & Media Outreach Support • Review & edit press releases • Provide counsel on distribution of releases • Prepare listings of press contacts • Distribute press releases via Meltwater and EurekAlert! • Research media coverage & provide press clippings • Media outreach for select SIG conferences

  30. Sean RyanDigital Communications Coordinator Social Media and Digital Marketing

  31. Overview: ACM’s Official Social Media Presence • Facebook: 44K Followers • Twitter: 35K Followers • LinkedIn • (38K members of two groups; 4K followers of official company page) • YouTube: 9K subscribers • Google+: 7.5K followers

  32. Social Content Strategy Overview • ACM Products and services • Content in ACM publications • Practically-oriented papers in ACM Journals • Award-winning research papers • ACM Conferences • ACM Local Activities • ACM Distinguished Speakers & lectures • Highlighted ACM members • 3rd party news content

  33. Supporting SIGs on Social –Help Us Help You! • We share and repost SIG social content • Tell us what you’d like shared & when • Make us aware of your SIG and conference accounts! • ACM Flickr account is growing • Make us aware of conference photos!

  34. Social Media Best Practice • Keep posts punchy, but descriptive. • Include photos whenever possible. • Shorten URLs (Ow.ly or Bit.ly) • Use hashtags… sparingly. • Use preview tools (Open Graph, Twitter Cards) • Learn from Twitter and Facebook analytics • Keep up with best practices!

  35. Yan TimanovskyEducation and Professional Development Manager ACM Learning Center http://learning.acm.org/

  36. Learning Center Programs and Products • Books, Courses, Videos • Learning Webinars • Other Products/Resources

  37. Learning Center:Books, Courses, Videos • Safari Learning Platform • 45,000+ books, videos, O’Reilly conferences, tutorials, learning paths, etc. • Skillsoft Learning Collections • 1,750 courses, 4,800 ebooks, many target popular vendor certifications • Elsevier ScienceDirect • 1,200 ebooks Morgan Kaufmann, Syngress; DRM free

  38. Learning Webinars: Overview • Program started in 2012, very successful • Webinars are free for all (members and non-members) • Speakers often award winners, prominent practitioners and researchers • Each webinar registers 1500+ people, hundreds of live attendees

  39. Learning Webinars: Logistics • Mainly technical topics, targeting practitioners • Frequency: ~3-4 weeks • Length: Usually 60 minutes • Formats: Live with audio/voiceover & moderated Q&A most popular. Also town halls, panels, pre-recorded

  40. Webinars: How SIGs can get involved • SIGs encouraged to suggest speakers from their community for ACM Learning Webinars • SIG leaders encouraged to moderate talks in relevant technical areas • Some SIGs that have been active in ACM webinars: • SIGSOFT (have own webinar program) • SIGAI (may start own program) • SIGHPC (have own webinars) • SIGCAS

  41. Other/Resources • Discounts (CompTIA training/exams, NYU Tandon, Stevens) • In development: Short “Tech Talks” (similar to webinars, shorter and pre-recorded)… • Potential re-boot of ACM TechPacks…

  42. Important URLs • Membership Homepage: http://www.acm.org/membership • Distinguished Speakers Program: http://www.dsp.acm.org • Chapter Programs: http://www.acm.org/chapters • Student Research Competitions: http://src.acm.org • Visual Identity Standards: http://identitystandards.acm.org/ • Learning Center: http://learning.acm.org/

  43. Office of Membership & Marketing Contact Information • Membership and DSP (Distinguished Speaker Program) Cindy Ryan, ryanc@acm.org • SRC (Student Research Competition) Nanette Hernandez, hernandez@acm.org • Chapters - Sunita Jaswal, local_activities@acm.org • Marketing - Bruce Shriver, shriver@hq.acm.org • PR & Communications - Jim Ormond, ormond@hq.acm.org • Social Media - Sean Ryan, ryan.sean@hq.acm.org • Learning Center & PD - Yan Timanovsky, timanovsky@hq.acm.org

  44. THANKS FOR PARTICIPATINGWE INVITE YOUR QUESTIONS

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