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THE WORLD OF ADVERTISING

THE WORLD OF ADVERTISING. Presented by : Rozz Algar – Group Marketing Director. WHY DO BUSINESSES NEED MARKETING?. INCREASE SALES OF PRODUCTS RAISE BRAND AWARENESS STAND OUT FROM THE CROWD BEAT THE COMPETITION. PR SHOP FRONTS / WINDOWS POSTERS PROMOTIONS DIRECT MAIL WEBSITES

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THE WORLD OF ADVERTISING

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  1. THE WORLD OF ADVERTISING Presented by : Rozz Algar – Group Marketing Director

  2. WHY DO BUSINESSES NEED MARKETING? INCREASE SALES OF PRODUCTS RAISE BRAND AWARENESS STAND OUT FROM THE CROWD BEAT THE COMPETITION

  3. PR SHOP FRONTS / WINDOWS POSTERS PROMOTIONS DIRECT MAIL WEBSITES E-MARKETING SPONSORSHIP WORD OF MOUTH WHERE DO WE SEE BRANDS LOGOS TV PRESS RADIO MAGAZINES PACKAGING POINT OF SALE EXHIBITIONS & EVENTS STAFF CONFERENCES

  4. WHAT DOES AN ADVERTISING AGENCY DO? WORKS WITH THE CLIENT TO DEVELOP BRAND COMMUNICATION & STRATEGY UNDERSTANDS THE MARKET AND THE TARGET AUDIENCE DESIGN AND PRODUCE MARKETING COLLATERAL

  5. THE ADVERTISING PROCESS RESEARCH THE TARGET AUDIENCE DEVELOP THE STRATEGIC PLATFORM DEVELOP THE ‘IDEA’ PLAN AND NEGOTIATE MEDIA PROGRAMMES PRODUCE THE MARKETING COLLATERAL (POSTER, PRESS, TV, WEBSITE, DM)

  6. WHY IS RESEARCH SO IMPORTANT? HELPS YOU TO KNOW THE: WHO HOW WHAT

  7. DEVELOP A STRATEGIC PLATFORM VISION DAYS BRAND MANIFESTOS strategic platform UNDERSTANDING THAT EXTRA IS NOT ABOUT BREATH FRESHENING, IT’S ABOUTSOCIAL CONFIDENCE TOOK THE BRAND FROM £45M TO £162M

  8. DEVELOP BUSINESSIDEAS; NOT COMMUNICATIONS IDEAS BIGA STRUCTURE AND CULTURE DESIGNED TO GENERATE BIG, BUSINESS-BUILDING IDEAS. STRETCHYCHANNEL NEUTRAL IDEAS THAT LAST. COMMERCIALGEARED AROUND RESULTS. big stretchy commercial idea strategic platform ‘PAIN RELIEF WITHOUT PILLS’ AND ‘BAZUKA THAT VERRUCA’ HAVE STOOD THE TEST OF TIME AND STILL DELIVER.

  9. DEVELOPING CONCEPTS BRAINSTORMING IDEAS IDEAS CAN COME FROM A WORD, AN IMAGE OR AN IDEA CHECKING IT MATCHES THE CLIENTS BRIEF AND THE TARGET AUDIENCE CHECK IT’S NEW, ORIGINAL AND HAS STANDOUT

  10. SOLUTIONS THAT MEET THEIR NEEDS open communication planning UNIQUELY BROAD RANGE OF COMPETENCIES MEANS THAT WE OFFER WHAT THE CLIENT NEEDS 100% FOCUSSED ONTHEIR SUCCESS EMPLOYER BRAND PERSONAL DEVELOPMENT MANAGEMENT DEVELOPMENT ORGANISATIONAL DEVELOPMENT & HR STRATEGY E-LEARNING 80% OF OUR CLIENTS TAKE ADVANTAGE OF OUR OPEN COMMS PLANNING PROCESS.

  11. SOLUTIONS TO MEET THEIR NEEDS open communication planning UNIQUELY BROAD RANGE OF COMPETENCIES MEANS THAT WE OFFER WHAT THE CLIENT NEEDS 100% FOCUSSED ONYOUR SUCCESS ADVERTISING CORPORATE COMMUNICATION DIRECT MARKETING PACKAGING TV PRODUCTION PRINT 80% OF OUR CLIENTS TAKE ADVANTAGE OF OUR OPEN COMMS PLANNING PROCESS.

  12. SELECT THE RIGHT CHANEL open communication planning UNIQUELY BROAD RANGE OF COMPETENCIES MEANS THAT WE OFFER WHAT THE CLIENT NEEDS 100% FOCUSSED ONTHEIR SUCCESS CONFERENCING EXHIBITION RETAIL DESIGN ANDPROMOTION EXPERIENTIAL SALES PROMOTION 80% OF OUR CLIENTS TAKE ADVANTAGE OF OUR OPEN COMMS PLANNING PROCESS.

  13. SOLUTIONS THAT MEET THEIR NEEDS open communication planning UNIQUELY BROAD RANGE OF COMPETENCIES MEANS THAT WE OFFER WHAT THE CLIENT NEEDS 100% FOCUSSED ONTHEIR SUCCESS DATABASE MANAGEMENT MOBILE MARKETING VIRAL & ENEWSLETTERS WEBSITE DEVELOPMENT SEARCH/PPC ONLINEMARKETING 80% OF OUR CLIENTS TAKE ADVANTAGE OF OUR OPEN COMMS PLANNING PROCESS.

  14. SOLUTIONS THAT MEET THEIR NEEDS open communication planning UNIQUELY BROAD RANGE OF COMPETENCIES MEANS THAT WE OFFER WHAT THE CLIENT NEEDS 100% FOCUSSED ONTHEIR SUCCESS MEDIA RELATIONS INFLUENCER RELATIONS CRISIS PLANNING & MANAGEMENT PROMOTIONS & EVENTS SPONSORSHIP 80% OF OUR CLIENTS TAKE ADVANTAGE OF OUR OPEN COMMS PLANNING PROCESS.

  15. PLANNING THE MEDIA CHOOSE RIGHT MEDIA FOR TARGET AUDIENCE CHOOSE RIGHT TIME –DAY, WEEK, MONTH OR SEASON MAXIMISE THE BUDGET

  16. STRENGTH BUILT ON SUCCESS • ONLY TOP 20 UK AGENCY OUTSIDE LONDON • 350 COLLEAGUES • £50 MILLION TURNOVER • 30 YEARS OF GROWTH • OUR PEOPLE ARE 2 TIMES MORE LIKELY TO STAY WITH US THAN THE INDUSTRY AVERAGE • AND OUR CLIENTS STAY WITH US 4 TIMES LONGER THAN OTHER AGENCIES’ CLIENTS • CARBON NEUTRAL

  17. CAREERS IN MARKETING MARKETING DEPARTMENTS WITHIN BUSINESSES ADVERTISING AGENCIES SALES PROMOTION/ EXPERIENTIAL AGENCIES INTEGRATED AGENCIES EVENTS ORGANISERS PRINTERS TV PRODUCTION & EDITING

  18. Careers in Agencies CLIENT SERVICES STRATEGIC PLANNING MEDIA PLANNING ART DIRECTION COPY WRITING WEB PROGRAMMERS & DESIGNERS HR & ADMIN FINANCE

  19. IN MARKETING YOU CAN FLY!

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