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MedAd Marketing Group

MedAd Marketing Group. Scope of work for New Customer, M.D. MedAd Web Site. HospitalsAndPhysicians.com Our company connects patients with hospitals and physicians. Why Advertise Online?. It’s the first place people turn to when searching for medical information.

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MedAd Marketing Group

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  1. MedAd Marketing Group Scope of work for New Customer, M.D.

  2. MedAd Web Site HospitalsAndPhysicians.com Our company connects patients with hospitals and physicians.

  3. Why Advertise Online? It’s the first place people turn to when searching for medical information.

  4. Why Advertise Online (cont) • People spend more time online, than anywhere else • It’s not an afterthought anymore • An advertiser’s web site and online advertising should be the center of all marketing efforts

  5. The Benefits of Advertising Online • Targeting: you can reach specific potential customers based on geography, age, areas of interest, context of content • Search: Product and search research is the 2nd largest online activity after e-mail • Reach: There are more people online than ever before • Measurable: Reporting metrics allow transparency which provides comprehensive evidence on the return on investment for marketing activities • Cost Effectiveness: Online is one of the most cost- effective advertising methods for creating, delivering and executing campaigns

  6. An Example of Targeting • By setting up a campaign within a 50-mile radius of Chester, NJ, the reach would be 8,000,000 people • Of the 8MM people, 0 to 34 years olds could be excluded • Keywords would be established in order to target people based on the services you want to sell, for example, cataract and glaucoma surgeries • Behavioral remarketing could also be used to send ads to people browsing for eye surgeries

  7. What We Will Do For You: • Build landing pages on our site to track advertising traffic ($500 value): (http://hospitalsandphysicians.com) • Create banners and ads for search and display ($200 value) • Develop media strategy through keywords, geo-targets, and demographics to meet objectives • Optimize and shift placements to the best performing sites to insure ads are directed at the right audience. We will run your ads on sites like webmd.com, drugs.com, etc. • Drive qualified applicants to target pages. Increase awareness and site traffic (metrics: impressions, clicks, CTR, conversions) • Provide monthly reporting and post- campaign analysis

  8. What We Will Measure • Clicks: The number of times your ad or search link is clicked • Visits to landing page • Unique visitors • Page views • Time on site • Bounce rate • Conversions: The number of times the submit button is clicked • Cost per conversion

  9. Sample Reporting Metrics

  10. Next Steps • Confirm the geographic region: Within what mile radius is the majority of the client base? Thirty to fifty miles is recommended. • Confirm the target demographics: The 35+ year-old age group is recommended. • Determine your media budget. On average, for every $1,000 spent your ads will be seen 200,000 times and will generate 700-850 site visits • Please contact Dmitry Gordeev at 609-384-2842 or via e-mail at d.gordeev@idghealth.com.

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