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Mobilising Applications to:

Mobilising Applications to:. Improve Commerce, Automate Processes & Provide Access to Information. Neil Burton UK & Europe Business Development Manager. Thursday 3 rd December, 15:00 – 15:30, Content Management Theatre. Web Spiders. Systems Integrators &

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Mobilising Applications to:

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  1. Mobilising Applicationsto: • Improve Commerce, • Automate Processes & • Provide Access to Information Neil Burton UK & Europe Business Development Manager Thursday 3rd December, 15:00 – 15:30, Content Management Theatre

  2. Web Spiders • Systems Integrators • & • Custom Developers, specialising in: • Rich Mobile Applications (RMA) • Rich Internet Applications (RIA) More….visit stand 647 or visit www.webspiders.com

  3. Trends & Research • By the end of 2009 some 44% of mobile users will access data via their handsets - CCS Insight • The number of mobile application downloads will approach almost 20 billion per year by 2014 - Juniper • One-Third of Smartphone Users Respond to Mobile Ads - Universal McCann found • Infrastructure advancement of Broadband: LTE (4G) and Wimax

  4. Trends & Research • “Mobile buyers tend to be repeat purchasers with a higher order value than average consumer, and it can be important for them to complete transactions with ease even if it means spending more." – eMarketer • “From the retailer standpoint, this will definitely be the next big thing. People will say, ‘I’ll buy it on the way home.’ It has a time-shifting and place-shifting capability.” Forrester Research’s Principal Analyst Sucharita Mulpuru, author of The Emerging Opportunity In Mobile Commerce

  5. Concept Definition • End user needs: • Who? Internal/ External? • Problem to be solved whilst “on the road” / out and about? • Process that could be automated to make life easier • New Mobile possibilities: Peer-to-Peer, Geo Location • Features of device: • Camera, Voice • Location Aware – GPS , Cell / Wifi Triangulation • Accelerometer • Business Requirements: • What is purpose? Make money, marketing, process automation? • What is expected end result? • How will you measure benefits gained?

  6. Mobile Considerations Java Obj C Microsoft .NET

  7. Improving Commerce • Advertising/Brand awareness • mCommerce (Cart2Mobile) • mPayments and mBanking • Digital Vouchers On trial at just 16 stores in Seattle and Silicon Valley

  8. Automate Processes • Inventory Management – logistics & tracking • Time sheet recording • Market Research and Surveys • Ticketing

  9. Access to Information • Email • Maps / Directions • Social Networks • Databases / CRMs • Financial info (mBanking) • Augmented Reality Red Laser (iPhone app) Sky Mobile TV app (iPhone) 

  10. Existing solutions • Cart2Mobile - commerce • iPhone App Store • Blackberry App World (Apr 09) • Samsung - automation • Event2Mobile - access to information www.event2mobile.com/onlineinformation

  11. The Future Mobile Device is your computer?

  12. The Future Evolution of the mobile device “Pattie Maes – Sixth Sense” www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html

  13. The Future Evolution of the mobile device BBC’s report on Berlin’s Free University’s software http://news.bbc.co.uk/1/hi/technology/8358562.stm

  14. Thank you & Questions Systems Integrators & Custom Software Developers Neil John Burton UK & Europe Business Development Manager Web Spiders Limited Visit: stand 647 Email: neil.burton@webspiders.com Phone: 0845 123 2592 Twitter: njbur7on Snockles: njbur7on

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