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Listening Lowdown

Cinnimin Avena UWSMC Session 3. Listening Lowdown. Lowdown. Who’s buying SMM tools? 42.9% SM mgr 10.7 % sm bus mgr 36.4 % agencies/consultants How much to companies spend? 54.7% $ 100/m or less 19.7 % $100-$ 500/m 19 % $500 - $ 5000 How happy are people with tools?

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Listening Lowdown

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  1. Cinnimin Avena UWSMC Session 3 Listening Lowdown

  2. Lowdown • Who’s buying SMM tools? • 42.9% SM mgr 10.7% sm bus mgr 36.4% agencies/consultants • How much to companies spend? • 54.7% $100/m or less 19.7% $100-$500/m 19% $500 - $5000 • How happy are people with tools? • 60.1% tool is okay, but would consider something else • 34.1% couldn’t be better • 5.8% frustrated and looking to switch • Top Reasons Unsatisfied • Fails to provide reliable data • Bug, confusing, lack of innovation • Too pricey to justify

  3. What’s a Girl to Do? • Find the best SMM tools • Depends • Business – industry, competitors, customers • Brand - name • Presence – blog, FB, Twitter, YouTube • Trial and error • Resources • Budget

  4. Free Tools • Google Alerts - email alerts, easy, good way to figure out key words • Wildfire Social Media Monitor – brand performance on Facebook and Twitter, interactive campaigns – contest giveaways, incentive based surveys, sweepstakes – some services require payment. • Social Mention – searches keywords, provides graphics and charts of mentions over time. Also have APIs for coding monitoring widgets. • Google Reader, Bloglines, Netvibes – RSS feeds, Twitter, Flickr, YouTube searches. • BlogPulse – trend discovery system for the blogoshere (similar to Technorati, Google Advanced Blog Search, Ice rocket) • Plancast – monitors upcoming events • WatchThatPage – watches webpage changes – watching competitors, blogs, • Addict-o-matic – instant page with latest buzz on a given topic.

  5. Free Tools (Continued) • Hupspot Marketing Grader – Top of Funnel (interesting content), Middle of Funnel (traffic to leads), Analytics (success/failure) • Compete – looks at two of your competitors vs. your performance. • Google Trends, Board Reader – monitors comments and forums • Engagio – tracks online conversations Facebook, Twitter, Goggle+, LinkedIn, Foursquare from 1 inbox • Assorted • Facebook Search • Twitter Advanced Search – keywords, location, date, filterable. Track – keyword alerts to mobile • TweetBeep , Twilert – sends email • Topsy – keyword search on Twitter, Google+ • Contaxio (formerly MyTweeple) – contact management • MentionMap – people you connect with most on Twitter and how people get to you • Twazzup, Twitscoop, Sideline – desktop app monitor Twitter public feed in real-time • TweetDeck, Hootsuite • Monitter • PeerIndex – who you influences visa versa

  6. Affordable Tools • Less than $100 per month • SproutSocial – target, discover new customers or supporter by monitoring brand • Beevolve – sentiment, demographic filtering • Trackur – Google Alerts on steroids. Delivers results delivered to inbox, RSS feed or web-based dashboard • SugarCRM – Salesforce, social CRM, plugins, customizable reporting • Thismoment Brand Monitor $? – social engagement monitoring, alerts, real-time, filterable, influencers

  7. Around $500 p/m • More robust reporting, multi users, storage • Listen, engage, monitor, analytics • UberVu • ViralHeat • Awareness Networks • Argyle Social - ROI

  8. Conclusion • Free is not free • Staff time and analysis • Affordable options may save time • Try out different tools to see what is most useful to your business • Listen, learn, engage, act and measure

  9. Resources • http://infographiclist.files.wordpress.com/2012/03/socialmediainfographics_4dd13134badd9.jpg • http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/ • http://socialmedia-listening.wikispaces.com/Tools

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