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AACS COMPETITION

AACS COMPETITION. Nikki Novakovic Joshua Sumura RMIT University. Convenience Store Innovation. CONVENIENCE STORES IN AUSTRALIA. CURRENT SITUATION. FORECASTS. AU 1.6 Billion 2013. AU 1.6 Billion Estimated in 2018. -4.3% Projected growth 2014-18.

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AACS COMPETITION

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  1. AACS COMPETITION Nikki Novakovic Joshua Sumura RMIT University Convenience Store Innovation

  2. CONVENIENCE STORES IN AUSTRALIA CURRENT SITUATION FORECASTS AU 1.6 Billion2013 AU 1.6 BillionEstimated in 2018 -4.3%Projected growth 2014-18 16.7% Growth 2008-13 1,206Number of outlets across Australia in 2013 958Estimated number of outlets in 2018 SOURCE: Euromonitor, 2013

  3. THE PRESSURES The Pain Points Competitor Advantages • Low technology and system usage • Consumer negativity towards high prices • Downward trending profit margins • High level of competition • Competitive pricing • Able to pass cost savings to consumers • Larger scale of product offerings • Strong loyalty programs • Increasing hours of operation

  4. CONVENIENCE STORE DRIVERS Competitive Advantage Future Drivers • 24/7 Availability • Lower travel cost and ease of parking • Wide range of goods & services • Speedy shopping • Location • Strong relationships with suppliers • 24/7 Availability • Reducing consumer effort • Leveraging emerging technology • Demand for 24/7 • Demand for product expansion

  5. CHANGING CONSUMER TRENDS Key Trends • Time-poor consumers drive industry growth • Mobile and tech driven society • More impulse purchase driven • Desire for new products • Need for convenience • Seek empowerment • Look for incentives

  6. THE WAY FORWARD! Multi-transactional Touch Screen Kiosk Provides simplicity and convenience Integrated Mobile Application Connecting with consumers Novelty & Speciality Products Creating product differentiation

  7. MULTI-TRANSACTIONAL TOUCHSCREEN KIOSK Water, electricity, phone, fines Integrated real-time payment solution Bill Payment Reducing consumer effort and increasing engagement through technological innovation Concerts, sporting events, movies Partnership with Ticketek Ticket Purchase Real time money transfer to any account worldwide (ANZ, NAB, PayPal) Partnership with banks and/or Western Union Money Transfer Multiple networks (Optus, Vodafone, Telstra) Self-printed recharge vouchers Mobile Recharge Vouchers

  8. MULTI-TRANSACTIONAL TOUCHSCREEN KIOSK 4 services integrated in one touchscreen kiosk Customers make all payments at the kiosk Has integrated merchant technology Accepts cash and all major cards How it works Increased foot traffic 24/7 availability Simple and convenient Value-added service Competitive advantage targeting underserviced consumer market Additional revenue opportunities Benefits

  9. MY CONVENIENCE STORE – MOBILE APP Quicker and easier ‘wave the phone’ payment Secured and encrypted data Easy Payment System Faster transaction speed, convenience and relationship building Loyalty discounts and rewards Special app holder deals Need-Based Rewards Store locations Trading hours Products and services offered Special deals Information Hub Track consumer purchases, habits, desires and motivations Social media integration Targeted Marketing

  10. MY CONVENIENCE STORE – MOBILE APP Download the application and register an account Link a credit or debit card to get a unique code Pay by scanning the code over a merchant sensor Earn rewards through integrated incentive programs Customers offered short term deals to drive impulse purchasing How it works 24/7 connectivity with consumers Flexible and convenient Faster transaction speed Protected by a PIN number Security Increased loyalty Targeted advertisement and promotions Benefits

  11. NOVELTY PRODUCTS Diversifying Australian culture is in demand for novelty and international products HolidaysHalloween, Christmas Sporting eventsWorld Cup, Olympics, Australian open, Formula 1, Racing Entertainment events Concerts, movies Limited & foreign confectionery products Key themes: Increased foot traffic Differentiation Increased revenue and profitability Competitive advantage Value-added products Benefits

  12. NOVELTY PRODUCT IDEAS

  13. CALL TO ACTION In order to stay relevant and to drive growth, convenience stores must: Empower consumers Incentivise consumers Excite consumers

  14. INTEGRATED WAY FORWARD In order to stay relevant and to drive growth, convenience stores must: Multi-Channel Self-Serve technology Integrated Mobile Application Novel Expansion of current product portfolio

  15. Thank You Any Questions?

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