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Web monitor

Web monitor. Internet key numbers. June 2013. June 2013: highlights.

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Web monitor

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  1. Web monitor Internet keynumbers June 2013

  2. June 2013: highlights A Giugno 2013gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24. il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%). La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%). Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Seguein termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini. A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di AudiwebObject Video,l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .

  3. Agenda • Quanti sono i surfers? • Quanto tempo passano on line? • Target diversi, consumi diversi • Che cosa fanno i surfers in rete?

  4. June 2013 – Key numbersAudience registera smaldecrease, while Time isstable Audience Trend .000 June 2013: 27.414 *Italian Pop. 2+ years (over +74 anni, are consideredonlyif living with atleastonepersonagedbetween 11-74 years). Source: Groupmelaborations on Audiweb data

  5. June 2013 – Web & App – Audience and Time spentWebsite are performingbetterthan web applications Audience .000 Main Web Sites – apps excluded TOT WEBSITES (appexcluded) 26,8 mio Unique Audience (-3% vs Jun‘12) 17h 50 min time per user(stablevs Jun’12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun‘12) 2 h 48 min time per user (-6% vs Jun’12) Audience .000 MainApplications Source: Groupmelaborations on Audiweb data

  6. June 2013- Audience and time spent per daytype and day partDuringthe weekend lessusers are online; internet prime time confirmsallday long AverageDay Time per Person h:min DayType AverageDay Active Audience .000 Day Part Source: Groupmelaborations on Audiweb data

  7. June 2013 –Internet Audience CompositionWomen online are increasing; over 60% of web pop. Is made of 25-54 y.o. Sex % Composition Age % Composition Male -1% vs. ‘12 Female +1% vs. ‘12 Source: Groupm elaborations on Audiwebdata

  8. June 2013 – UniqueUsers by targetUsers over 55 y.o. register a relevantgrowth Average: -3% • Kids: 2-11 • 1,768 mio UU • -2% vs Jun ‘12 • -11%vs May ‘13 • Young adult 25-34 • 4,780 mio UU • -9% vs Jun‘12 • -3%vs May‘13 • Teen: 12-17 • 1,763 mio UU • -15% vs Jun ‘12 • -6%vs May‘13 • Post Teen: 18-24 • 2,992 mio UU • -3% vs Jun ‘12 • -3% vs May ‘13 • Adult 35-44 anni • 6,615 mio UU • +1% vs Jun ‘12 • -3% vs May ‘13 • Mature Adult 45-54 anni • 5,193 mio UU • -5% vs Jun ‘12 • -3%vs May ‘13 • Senior 55-64 anni • 2,909 mio UU • +4% vs Jun ‘12 • -4% vs May ‘13 • Silver Surfer +65 • 1,395 mio UU • +10% vs Jun ’12 • -5%vs May ‘13 Source: Groupm elaborations on Audiweb data – applications included

  9. June 2013 – Time spent by target on daily averageTime spentisgrowing on targets over 35 y.o. h:mm Average: stable • Kids: 2-11 • 0:46 • -6% vs Jun ’12 • -3%vs May ‘13 • Young Adult 25-34 • 1:29 • -1% vs Jun ‘12 • -9%vs May‘13 • Teen: 12-17 • 1:01 • -20% vs Jun‘12 • -8%vs May‘13 • Post Teen: 18-24 • 1:34 • -3% vs Jun ‘12 • -5% vs May ‘13 • Adult 35-44 anni • 1:22 • +4% vs Jun ‘12 • -5%vs May‘13 • Mature Adult 45-54 anni • 1:19 • stablevs Jun ‘12 • -6%vs May ‘13 • Senior 55-64 anni • 1:15 • +6% vs Jun ‘12 • -5%vs May‘13 • Silver Surfer +65 • 0:59 • +7% vs Jun ’12 • -9%vs May ‘13 Source: Groupm elaborations on Audiweb data – applications included

  10. June 2013 – Top 10 websitesAll top website register a decreasein audience Time per Person TOT WEBSITES (appexcluded) 26,8 mio Unique Audience (-3% vs Jun ‘12) 17h 50 min time per user (stable vs Jun ’12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm elaborations on Audiweb data – applications excluded

  11. June 2013 – Top 10 applicationsWindows Media Player isstill leader by Audience, butSkypeisfast growing Time per Person APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun ‘12) 2 h 48 min time per user (-6% vs Jun ’12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 Source: Groupmelaborations on Audiweb data

  12. June 2013– MostvisitedcategoriesMost top categories show a decrease ∆% vs Jun 2012 Audience .000 Subcategorie’s weight Average: -3% Search: 31% Portals: 40% Communities: 29% Video/Broadcaster/Music: 37% Games/Betting: 17% Sport: 10% Others: 36% Travel services/info: 63% Holiday Planner: 37% Source: Groupmelaborations on Audiweb data

  13. June 2013– Time spent on categoriesNews, eCommerce and Automotive show the best performance Time per Personh.min.sec ∆% vs June 2012 Average: -1% Source: Groupmelaborations on Audiweb data

  14. June 2013 – PortalsThe categoryloose part of its time spent Time per Person PORTALS 24,0 mio Unique Audience (-2% vs Jun ‘12) 51 min time per user(-9% vs Jun ’12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals Source: Groupm Elaborations on Audiweb data – applications included

  15. June 2013 – CommunitiesThe categoryregister a small decrease in audience Time per Person Bubblesize = Page Views COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun ‘12) 6h 56 min time per user (+1% vs Jun’ 12) Linkedin: +30% Google+: +21% Audience increase = Audience stable Audience decrease Audience .000

  16. June 2013 – EntertainmentTimes spent and audience registera small decrease Time per Person ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun‘12) 4 h 47 min time per user(-4% vs Jun‘12) Bubblesize = Page Views William Hill +21% Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  17. June 2013- Video & BroadcasterBroadcasterperformbetterthan video Time per Person BROADCASTER (Entertainment’sSubcategory) 11,4 mio Unique Audience (-9% vs Jun’12) 14 min time per user(-2% vs Jun’12) Bubblesize = Page Views VIDEO (Entertainment’sSubcategory) 19,1 mio Unique Audience (-7% vs Jun ’12) 1 h and 18 min time per user (-17% vs Jun ’12) MyMovies: +10% StaserainTV: +44% Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  18. June 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on time spent stable Delta Audience -20% Delta Time -12% Delta Audience +94% Delta Time -26% Delta Audience +22% Delta Time -10% Delta Audience -17% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

  19. June 2013 – SportThe categoryregisters a goodincrease in time spent Time per Person SPORT 11,0 mio Unique Audience (-14% vs Jun‘12) 52 min time per user(+5% vs Jun‘12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  20. June 2013 - BettingGoodincrease in time spent. William Hill isstill leader Time per Person BETTING 8,2 mio Unique Audience (stable vs Jun ‘12) 54 min time per user (+9% vs Jun ‘12) Bubblesize = Page Views Lottomatica: +9% Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  21. June 2013 - MusicThe categoryregisters a strong increase in audience and time spent. Spotifyhas the largestamount of time spent MUSIC 10,0 mio Unique Audience (+3% vs. Jun‘12) 18 min time per user(+50% vs. Jun‘12) Time per Person Bubblesize = Page Views Leonardo Musica: +121% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applicationsincluded *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube

  22. June 2013 – NewsGood performance on Time spent. Most top player show a positive sign Time per Person Bubblesize = Page Views NEWS 21,3 mio Unique Audience (-5% vs Jun‘12) 1 H 28 min time per user(+4% vs Jun‘12) Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  23. June 2013 – Focus on News OnlineCorriere.it shows the best performance on time spent Monthly Audience: 8,7 mio Daily Audience: 1,3 mio Monthly Audience: 7,4 mio Daily Audience: 1,0 mio -4% Delta Audience -11% Delta Time -12% Delta Audience -2% Delta Time Monthly Audience: 4,1 mio Daily Audience: 361 mila Monthly Audience: 5,0 mio Daily Audience: 561 mila -4% Delta Audience -16% Delta Time -4% Delta Audience -14% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

  24. June 2013 - TravelTravel area shows a littledecrease. Tripadvisorregistera goodgrowth Time per Person TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12) 42 min time per user(+2% vs Jun’ 12) Bubblesize = Page Views TripAdvisor: +35% eDreams: +33% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  25. June 2013 e-CommerceAudience isstable, while Time is fast growing. Time per Person E COMMERCE 19,3 mio Unique Audience (-4% vsjun ’12) 1 H 15 min time per user (+13% vs Jun ’12) Bubblesize = Page Views Trova Prezzi: +25% Kijiji: +51% Audience in crescita = Audience stazionaria Audience .000 Audience in calo Source: Groupm Elaborations on Audiweb data – applications included

  26. June 2013 - Finance/InsuranceThe category shows a decreasingtrend FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun ’12) 43 min time per user (-7% vs Jun ’12) Time per Person Bubblesize = Page Views SoldiOnline: +72% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  27. June 2013 - Family and LifestylesPianetadonnaisstill leader, followed by Donna Moderna FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun ’12) 40 min time per user (-1% vs Jun ’12) Time per Person Bubblesize = Page Views Leonardo Donne: +12% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  28. June 2013 - AutomotiveThe categoryregister a relevantgrowth on Time Spent Time per Person AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun’12) 36 min time per user(+39% vs Jun’12) Bubblesize = Page Views Quattroruote: +13% Motori.it: +173% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  29. June 2013 – Audiweb Object Video Audiweblauched a new measurement, dedicated to video streaming consumption, amongconsideredwebsites Time per Person Bubblesize = StreamViews AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun‘12) 36 min time per user(+14% vs Jun’12) Audience increase = Audience stable Audience decrease = Audience .000 Source: Groupm elaborations on Audiweb data – applications excluded

  30. Mobile Browsing

  31. La navigazione mobileIl trend positivo continua, quasi tutti gli smartphoner navigano • 14,3 miodi utentismartphone navigano da mobile, pari al 70% del totalesmartphoner Mobile Browsing H1 2013 - Mio di adulti Base: pop web + smartphone= 20,6 mio H1 2012 - Mio di adulti Base: pop mobile = 26.2 mio +27% vs. H1 2012 +131% vs. Q1 ‘11 Fonte: Elaborazioni GroupM su dati Mobile NextH1 2013

  32. Il profilo del mobile browserStudente o lavoratore giovane/adulto, con un livello di istruzione medio alto % comp; Base: 14,3 mio Index vs tot mobile pop Mobile Browsing Fonte: Elaborazioni GroupM su Dati Mobile NextH1 2013

  33. Allegati - Audiweb Object Video: metodologia- Schede categorie

  34. Audiweb Object Video – una novità • Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online • La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste • Il nuovo dato sulla fruizione dei video è disponibile in AwView, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: • I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITIEDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai Tv Rai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS • La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere UniqueAudience (contatti netti) StreamViews (contatti lordi) Time spent (tempo speso)

  35. Audiweb Object Video - warning • Audiweb comunica in modo corretto il nuovo dato disponibile: • Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati Solo 7 siti

  36. Attached – Top 10 Websitesand top 10 Applications Top 10 Websites Top 10 Applications TOT WEBSITES (appexcluded) 26,8 mio Unique Audience (-3% vs Jun ‘12) 17h 50 min time per user (stable vs Jun ’12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun ‘12) 2 h 48 min time per user (-6% vs Jun ’12) applicationsexcluded Applications only Source: Groupm Elaborations on Audiweb

  37. Attached – Top CategoriesPortals and Communities PORTALS 24,0 mio Unique Audience (-2% vs Jun ‘12) 51 min time per user (-9% vs Jun ’12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun‘12) 6h 56 min time per user(+1% vs Jun’ 12) Source: Groupm Elaborations on Audiweb data – applicationsincluded *Google+ lanciato a luglio 2011

  38. Attached – Top Categories Entertainment; Video&Broadcaster VIDEO (Entertainment’s subcategory) 19,1 mio Unique Audience (-7% vs Jun’12) 1 h and 18 min time per user(-17% vs Jun’12) ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun ‘12) 4 h 47 min time per user (-4% vs Jun ‘12) BROADCASTER (Entertainment’s subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12) 14 min time per user (-2% vs Jun’12) Source: Groupm Elaborations on Audiweb data – applications included

  39. Attached – Top Categories Sport and Betting BETTING 8,2 mio Unique Audience (stablevs Jun‘12) 54 min time per user(+9% vs Jun‘12) SPORT 11,0 mio Unique Audience (-14% vs Jun ‘12) 52 min time per user (+5% vs Jun ‘12) Source: Groupm Elaborations on Audiweb data – applications included

  40. Attached – Top Categories Music and News MUSIC 10,0 mio Unique Audience (+3% vs. Jun ‘12) 18 min time per user (+50% vs. Jun ‘12) NEWS 21,3 mio Unique Audience (-5% vs Jun ‘12) 1 H 28 min time per user (+4% vs Jun ‘12) Source: Groupm Elaborations on Audiweb data – applications included

  41. Attached – Top Categories Travel and eCommerce TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12) 42 min time per user (+2% vs Jun’ 12) E COMMERCE 19,3 mio Unique Audience (-4% vsjun’12) 1 H 15 min time per user (+13% vsJun ’12) Source: Groupm Elaborations on Audiweb data – applications included

  42. Attached – Top Categories Finance and Family&Lifestyle FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun’12) 40 min time per user(-1% vs Jun’12) FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun’12) 43 min time per user(-7% vs Jun’12) Source: Groupm Elaborations on Audiweb data – applications included

  43. Attached – Top Categories Automotive AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun ’12) 36 min time per user (+39% vs Jun ’12) Source: Groupm Elaborations on Audiweb data – applications included

  44. Attached – Object Video AUDIWEB OBJECT VIDEO – UnduplicatedAudience 5,7 mio Unique Audience (-5% vs Jun ‘12) 36 min time per user (+14% vs Jun ’12) Source: Groupm Elaborations on Audiweb data – Object Video

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