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Web monitor

Web monitor. Internet key numbers. April 2013. April 2013: highlights.

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Web monitor

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  1. Web monitor Internet keynumbers April 2013

  2. April 2013: highlights Ad Aprile 2013 gli italiani online sono 14,3 milioni su base giornaliera e 28,9 milioni nel mese, con un contenuto incremento (+1%) rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 55 (2-11 y.o. +13%; 55-64 y.o. +9%; +65 y.o. +15%).La penetrazione raggiunge il 54% della popolazione, con un picco del 72% sui 35-44. il Tempo Speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+12%) che nel giorno medio (+9%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 49 minuti, mentre i 55-64 (+17%) registrano l’incremento più alto. Dopo mesi di continua crescita in termini di utenti si registra una lieve flessione per i due top player ormai storici del Web: Google (-1%) e Facebook(-3%), riconducibile alla parallela crescita della fruizione via mobile degli stessi. Secondo quanto dichiarano gli stessi player crescono infatti esponenzialmente le ricerche su Google da Smartphone e Tablete sono 10 mio gli utenti mensili diFacebookda Mobile (fonte Facebook). Registrano un forte incremento in termini di Time Spenti Portali(+19%) e l’Entertainment (+25%), dove risultanoparticolarmente positivi il Video (+41%), i Broadcaster (+19%) e la Musica (+55%). Molto bene anche le News (+28%). Performance positiva per l’eCommerce: oltre 20 milioni di users (+2%) e circa 1 ora e 20 minuti per utente (+16%). eBay con 9 milioni di visitatori mantiene la leadership. Tra i followerSubito.it (+55%) è leader dei siti di «annunci», seguito dalla sezione dedicata di eBay (classifieds +10%), Kijiji (+66%) e Bakeka (+28%). Amazoncon 6,1 mio users si conferma tra i siti in maggior ascesa nel web italiano crescendo sia in termini di utenti (+59%) che di tempo speso (+48%). Tra gli indicizzatori di prezzi si distinguono Trova Prezzi (+30% audience; +21% tempo) e Ciao. (2,6 mio users). Si registra un contenuto calo per i leader in ambito couponing e offerte, con l’eccezione positiva di Privalia (+16% audience; +6% tempo). A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di AudiwebObject Video,l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .

  3. Agenda • Quanti sono i surfers? • Quanto tempo passano on line? • Target diversi, consumi diversi • Che cosa fanno i surfers in rete?

  4. April 2013 – Key numbersTime spentregister a relevantgrowth Audience Trend .000 Apr 2013: 28.913 *Italian Pop. 2+ years (over +74 anni, are consideredonlyif living with atleastonepersonagedbetween 11-74 years). Source: Groupmelaborations on Audiweb data

  5. April 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance: Time isgrowingfasterthen audience Audience .000 Main Web Sites – apps excluded TOT WEBSITES (appexcluded) 28,3 mio Unique Audience (+1% vs Apr ‘12) 19h 50 min time per user (+12% vs Apr ’12) APPLICATIONS 23,5 mio Unique Audience (+1% vs April ‘12) 3 h 8 min time per user (+8% vs April ’12) Audience .000 MainApplications Source: Groupmelaborations on Audiweb data

  6. April 2013- Audience and time spent per daytype and day partDuringthe weekend lessusers are online; internet prime time confirmsallday long AverageDay Time per Person h:min DayType AverageDay Active Audience .000 Day Part Source: Groupmelaborations on Audiweb data

  7. April 2013 –Internet Audience CompositionWomen online are increasing; almost 60% of web pop. Is made of 25-54 y.o. Sex % Composition Age % Composition Male -1% vs. ‘12 Female +1% vs. ‘12 Source: Groupm elaborations on Audiwebdata

  8. April 2013 – UniqueUsers by targetKids and over 65 y.o. register the best performance Average: +1% • Kids: 2-11 • 2,113 mio UU • +13% vs Apr ‘12 • stablevs Mar ‘13 • Young adult 25-34 • 4,972 mio UU • -6% vs Apr‘12 • -5%vs Mar‘13 • Teen: 12-17 • 1,971 mio UU • -4% vs Apr‘12 • +1%vs Mar ‘13 • Post Teen: 18-24 • 3,069 mio UU • -1% vs Apr‘12 • -4% vs Mar ‘13 • Adult 35-44 anni • 6,871 mio UU • +5% vs Apr‘12 • -1% vs Mar ‘13 • Mature Adult 45-54 anni • 5,338 mio UU • -5% vs Apr‘12 • -3%vs Mar ‘13 • Senior 55-64 anni • 3,092 mio UU • +9% vs Apr‘12 • +2% vs Mar ‘13 • Silver Surfer +65 • 1,487 mio UU • +15% vs Apr’12 • +4%vs Mar ‘13 Source: Groupm elaborations on Audiweb data – applications included

  9. April 2013 – Time spent by target on daily averageTime spentregister a relevantgrowth on all targets (a part from 12-17) h:mm Average: +9% • Kids: 2-11 • 0:48 • +7% vs Apr ’12 • -4%vs Mar ‘13 • Young Adult 25-34 • 1:38 • +11% vs Apr‘12 • -1%vs Mar ‘13 • Teen: 12-17 • 1:10 • -4% vs Apr‘12 • +1%vs Mar ‘13 • Post Teen: 18-24 • 1:49 • +7% vs Apr‘12 • +1% vs Mar ‘13 • Adult 35-44 anni • 1:29 • +9% vs Apr‘12 • -2%vs Mar ‘13 • Mature Adult 45-54 anni • 1:28 • +11% vs Apr‘12 • -1%vs Mar ‘13 • Senior 55-64 anni • 1:22 • +17% vs Apr‘12 • -2%vs Mar ‘13 • Silver Surfer +65 • 1:05 • +8% vs Apr’12 • -1%vs Mar ‘13 Source: Groupm elaborations on Audiweb data – applications included

  10. April 2013 – Top 10 websitesTop two website are register a small decrease in audience Time per Person TOT WEBSITES (appexcluded) 28,3 mio Unique Audience (+1% vs Apr‘12) 19h 50 min time per user(+12% vs Apr’12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm elaborations on Audiweb data – applications excluded

  11. April 2013 – Top 10 applicationsWindows Media Player isstill leader by Audience, whileSkyperegister the largest Time Spent Bubblesize = Page Views Time per Person APPLICATIONS 23,5 mio Unique Audience (+1% vs April ‘12) 3 h 8 min time per user (+8% vs April ’12) Audience increase = Audience stable Audience decrease Audience .000 Source: Groupmelaborations on Audiweb data

  12. April 2013– MostvisitedcategoriesEntertainment shows the best performance amang top categories ∆% vsapril 2012 Audience .000 Subcategorie’s weight Average: +1% Search: 31% Portals: 40% Communities: 29% Video/Broadcaster/Music: 37% Games/Betting: 18% Sport: 10% Others: 35% Travel services/info: 65% Holiday Planner: 35% Source: Groupmelaborations on Audiweb data

  13. April 2013– Time spent on categoriesEntertainment shows the best performance on time spentalso Time per Personh.min.sec ∆% vs Mar 2012 Average: +12% Source: Groupmelaborations on Audiweb data

  14. April 2013 – PortalsThe categoryconfirms a growing trend on time spent Time per Person PORTALS 25,0 mio Unique Audience (+2% vs Apr ‘12) 58 min time per user(+19% vs Apr ’12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals Source: Groupm Elaborations on Audiweb data – applications included

  15. April 2013 – CommunitiesThe categoryisstable; Google+ register a verygood performance Time per Person Bubblesize = Page Views COMMUNITIES 23,8 mio Unique Audience (-1% vs Apr ‘12) 7h 24 min time per user (-1% vs Apr’ 12) Google+: +33% Linkedin: +24% Audience increase = Audience stable Audience decrease Audience .000

  16. April 2013 – EntertainmentTimes spentregister a relevantgrowth Time per Person ENTERTAINMENT 25,1 mio Unique Audience (+2% vs Apr ‘12) 5 h 41 min time per user (+25% vs Apr ‘12) Bubblesize = Page Views Vevo +9% Rai +15% Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  17. April 2013- Video & BroadcasterBroadcaster and Video register a goodincrease in audience and time spent Time per Person BROADCASTER (Entertainment’sSubcategory) 12,7 mio Unique Audience (-4% vs Apr ’12) 17 min time per user (+19 vs Apr’12) Bubblesize = Page Views VIDEO (Entertainment’sSubcategory) 20,8 mio Unique Audience (+1% vs Apr ’12) 1 h and 44 min time per user (+41% vs Apr ’12) Rai: +15% CorriereTV: +15% Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  18. April 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on audience and time spent +16% Delta Audience -8% Delta Time +33% Delta Audience +19% Delta Time -21% Delta Audience -14% Delta Time -6% Delta Audience +2% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

  19. April 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on audience and time spent +16% Delta Audience -8% Delta Time +33% Delta Audience +19% Delta Time -21% Delta Audience -14% Delta Time -6% Delta Audience +2% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

  20. April 2013 – SportThe categoryregisters a goodincrease in time spent Time per Person SPORT 12,4 mio Unique Audience (+1% vs Apr ‘12) 55 min time per user (+10% vs Apr ‘12) Bubblesize = Page Views Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  21. April 2013 - BettingGoodincrease in audience. William Hill isstill leader Time per Person BETTING 9,4 mio Unique Audience (+14% vs Apr‘12) 1H e 3 min time per user(-7% vs Apr‘12) Bubblesize = Page Views 888.com: +42% Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  22. April 2013 - MusicThe categoryregisters a strong increase in audience and time spent. Spotifyis leader on time spent. Time per Person MUSIC 10,5 mio Unique Audience (+12% vs. Apr‘12) 18 min time per user(+55% vs. Apr‘12) Bubblesize = Page Views Leonardo Musica: +105% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applicationsincluded *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube

  23. April 2013 – NewsGood performance on Time spent. Most top player show a positive sign Time per Person Bubblesize = Page Views NEWS 22,7 mio Unique Audience (+1% vs Apr ‘12) 1 H 37 min time per user (+28% vs Apr ‘12) Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  24. April 2013 – Focus on News OnlineAllplayersregister a good performance. La Stampa confirms the mostrelaventincrease on audience Monthly Audience: 10,0 mio Daily Audience: 1,5 mio Monthly Audience: 9,1 mio Daily Audience: 1,2 mio +10% Delta Audience +6% Delta Time -1% Delta Audience +8% Delta Time Monthly Audience: 5,5 mio Daily Audience: 438 mila Monthly Audience: 6,1 mio Daily Audience: 681 mila +8% Delta Audience +24% Delta Time +26% Delta Audience +41% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

  25. April 2013 - TravelTravel area isstable. Tripadvisorregistera goodgrowth Time per Person TRAVEL 17,8 mio Unique Audience (-3% vs Apr’ 12) 41 min time per user(+4% vs Apr’ 12) Bubblesize = Page Views TripAdvisor: +33% eDreams: +8% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  26. April 2013 e-CommerceAudience isstable, while Time isgrowing. Time per Person Bubblesize = Page Views E COMMERCE 20,3 mio Unique Audience (+2% vs Apr ’12) 1 H 25 min time per user (+16% vs Apr ’12) Audience in crescita = Audience stazionaria Audience .000 Audience in calo Source: Groupm Elaborations on Audiweb data – applications included

  27. April 2013 - Finance/InsuranceAudience isstabel, but Time Spentisincreasing FINANCE/INSURANCE 16,2 mio Unique Audience (+1% vs Apr ’12) 51 min time per user (+12% vs Apr ’12) Time per Person Bubblesize = Page Views SoldiOnline +39% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  28. April 2013 - Family and LifestylesPianetadonnaisstill leader, followed by Donna Moderna FAMILY AND LIFESTYLES 17,9 mio Unique Audience (+3% vs Apr ’12) 40 min time per user(stablevs Apr ’12) Time per Person Bubblesize = Page Views Nanopress Donna: +5% Blogo Donna: +10% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  29. April 2013 - AutomotiveAutomotivecategoryregister a relevantgrowth, especially on Time Spent Time per Person AUTOMOTIVE 10,8 mio Unique Audience (+18% vs Apr’12) 38 min time per user(+23% vs Apr’12) Bubblesize = Page Views Quattroruote: +24% Audience in crescita = Audience stazionaria Audience in calo Audience .000 Source: Groupm Elaborations on Audiweb data – applications included

  30. April 2013 – Audiweb Object Video Audiweblauched a new measurement, dedicated to video streaming consumption, amongconsideredwebsites Time per Person Bubblesize = StreamViews AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,4 mio Unique Audience (+7% vs Apr ‘12) 51 min time per user (+78% vs Apr ’12) Audience increase = Audience stable Audience decrease Audience .000 Source: Groupm elaborations on Audiweb data – applications excluded

  31. Mobile Browsing

  32. La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare • 12,9 miodi utentinavigano da mobile, pari al 49% del totale • Nel94%deicasihannounosmartphone Mobile Browsing H1 2012 - Mio di adulti Base: pop mobile = 26.2 mio H2 2012 - Mio di adulti Base: pop mobile = 26.2 mio +63% vs. Q3 ‘11 +77% vs. Q1 ‘11 Fonte: Elaborazioni GroupM su dati Mobile NextH2 2012

  33. Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto % comp; Base: 12,9 mio Index vs tot mobile pop Mobile Browsing Fonte: Elaborazioni GroupM su Dati Mobile NextH2 2012

  34. Allegati - Audiweb Object Video: metodologia- Schede categorie

  35. Audiweb Object Video – una novità • Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online • La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste • Il nuovo dato sulla fruizione dei video è disponibile in AwView, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: • I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITIEDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai Tv Rai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS • La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere UniqueAudience (contatti netti) StreamViews (contatti lordi) Time spent (tempo speso)

  36. Audiweb Object Video - warning • Audiweb comunica in modo corretto il nuovo dato disponibile: • Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati Solo 7 siti

  37. Attached – Top 10 Websitesand top 10 Applications Top 10 Websites Top 10 Applications TOT WEBSITES (appexcluded) 28,3 mio Unique Audience (+1% vs Apr ‘12) 19h 50 min time per user (+12% vs Apr ’12) APPLICATIONS 23,5 mio Unique Audience (+1% vs April ‘12) 3 h 8 min time per user(+8% vs April ’12) applicationsexcluded Applications only Source: Groupm Elaborations on Audiweb

  38. Attached – Top CategoriesPortals and Communities PORTALS 25,0 mio Unique Audience (+2% vs Apr ‘12) 58 min time per user (+19% vs Apr ’12) COMMUNITIES 23,8 mio Unique Audience (-1% vs Apr‘12) 7h 24 min time per user(-1% vs Apr’ 12) Source: Groupm Elaborations on Audiweb data – applicationsincluded *Google+ lanciato a luglio 2011

  39. Attached – Top Categories Entertainment; Video&Broadcaster VIDEO (Entertainment’s subcategory) 20,8 mio Unique Audience (+1% vs Apr’12) 1 h and 44 min time per user(+41% vs Apr’12) ENTERTAINMENT 25,1 mio Unique Audience (+2% vs Apr‘12) 5 h 41 min time per user (+25% vs Apr‘12) BROADCASTER (Entertainment’s subcategory) 12,7 mio Unique Audience (-4% vs Apr ’12) 17 min time per user(+19 vs Apr’12) Source: Groupm Elaborations on Audiweb data – applications included

  40. Attached – Top Categories Sport and Betting BETTING 9,1 mio Unique Audience (+6% vs Mar ‘12) 1H e 8 min time per user(+6% vs Mar ‘12) SPORT 12,4 mio Unique Audience (+1% vs Apr‘12) 55 min time per user(+10% vs Apr‘12) Source: Groupm Elaborations on Audiweb data – applications included

  41. Attached – Top Categories Music and News MUSIC 10,5 mio Unique Audience (+12% vs. Apr ‘12) 18 min time per user (+55% vs. Apr ‘12) NEWS 22,7 mio Unique Audience (+1% vs Apr‘12) 1 H 37 min time per user(+28% vs Apr‘12) Source: Groupm Elaborations on Audiweb data – applications included

  42. Attached – Top Categories Travel and eCommerce TRAVEL 17,8 mio Unique Audience (-3% vs Apr’ 12) 41 min time per user (+4% vs Apr’ 12) E COMMERCE 20,3 mio Unique Audience (+2% vsApr ’12) 1 H 25 min time per user (+16% vsApr ’12) Source: Groupm Elaborations on Audiweb data – applications included

  43. Attached – Top Categories Finance and Family&Lifestyle FAMILY AND LIFESTYLES 17,9 mio Unique Audience (+3% vs Apr ’12) 40 min time per user (stable vs Apr ’12) FINANCE/INSURANCE 16,2 mio Unique Audience (+1% vs Apr’12) 51 min time per user(+12% vs Apr’12) Source: Groupm Elaborations on Audiweb data – applications included

  44. Attached – Top Categories Automotive AUTOMOTIVE 10,8 mio Unique Audience (+18% vs Apr ’12) 38 min time per user (+23% vs Apr ’12) Source: Groupm Elaborations on Audiweb data – applications included

  45. Attached – Object Video AUDIWEB OBJECT VIDEO – UnduplicatedAudience 6,4 mio Unique Audience (+7% vs Apr‘12) 51 min time per user(+78% vs Apr’12) Source: Groupm Elaborations on Audiweb data – Object Video

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