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WCCE Regional Meetings

WCCE Regional Meetings. April 2013. Chamber Trends 2.0. Once Upon A Time . . . . Telling Your Story. Once Upon A Time . . . . Telling Your Story What is your brand? How is it established? What are people saying? Where are they saying it? How are you telling it?

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WCCE Regional Meetings

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  1. WCCERegional Meetings April 2013

  2. Chamber Trends 2.0

  3. Once Upon A Time . . . Telling Your Story

  4. Once Upon A Time . . . Telling Your Story • What is your brand? • How is it established? • What are people saying? • Where are they saying it? • How are you telling it? “Chamber of commerce” means nothing if you don’t define it!

  5. The board matters. No, really! Board Selection

  6. The board matters. No, really! Board Selection • Don’t let it happen by accident • Leadership isn’t by chance • Control the process • Get their commitment; make them work

  7. This is Priority #1... No, THIS is priority #1... No, THIS is priority #1… No, THIS is priority #1 F O C U s

  8. This is Priority #1... No, THIS ispriority #1... No, THIS is priority #1 Focus • Maintain focus • Look, but don’t necessarily leap • You have fewer volunteers and more work • Ride the winners, kill the losers • No meeting is better than a bad meeting

  9. Where are my members,I need to lead them! Membership is Key

  10. Where are my members,I need to lead them! Membership drives everything • $$ • Advocacy • Networking • Non-dues income • Event attendance Worry about connection morethan involvement!

  11. Shhhhh… we’re doing . . . Advocacy

  12. Shhhhh… we’re doing advocacy. Advocacy • Tell people what to do, why you do it, how you do it • List your successes • Link it to the benefit of jobs Don’t focus on how many members you’ll lose if you engage in advocacy – worry about how many you will lose if you don’t!

  13. If you are not at the table, you areon the menu. Leadership

  14. If you are not at the table,you are on the menu. Leadership • Be the convener • Be in charge • Set the agenda • If you don’t lead, someone else will

  15. Performance Review? I don’t need no stinkin’ performance review! Annual Review

  16. Performance review? I don’t need no stinkin’ performance review! Annual Review • Put it in place early • Make it clear • Make it measurable • Members • Profitability • New initiatives • Engagement • Leadership • Link it to rewards

  17. We haven’t had a new idea since 1959! Keep it Fresh

  18. We haven’t had a new ideasince 1959 Keep it fresh • Not new, better • Not new, different • Not new, fresh • People like novelty and change

  19. An ounce of prevention is wortha pound of cure. Preparation

  20. An ounce of prevention is wortha pound of cure. Get your chamber house in order • By-laws • Employee/Board handbooks • Committee charters • Job descriptions • Right-size your Board • Increase task forces; decrease committees • Finances

  21. Did you hear about this Interwebthing Al Gore invented? Social Media

  22. Did you hear about this Interweb thing Al Gore invented? Social Media • What is your social media strategy? • What are your goals? • Who will do the work? • What is available? • How will you measure success? • What could go wrong?

  23. You know you’re in trouble when… Keeping Your Job

  24. You know you’re in trouble when… Keeping your job • Your chair never seems to be on the same page • Your board meetings are painful • You can’t get a quorum • Your executive committee is meeting without you • Every idea is being challenged • Your attitude is “if they want to fire me, they can fire me”

  25. Questions? Jim Morgan WMC Foundation President │ WCCE Secretary-Treasurer jmorgan@wmc.org │ @JimMorgan1960

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