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Dr. Serge Quazzotti C entre de V eille T echnologique Centre de Recherche Public Henri Tudor

Facteurs critiques pour la fourniture de services d’information brevets pour la satisfaction des clients. Dr. Serge Quazzotti C entre de V eille T echnologique Centre de Recherche Public Henri Tudor. Entreprises. Mandataires. CVT. NPO-L. Networks EPO WIPO Offices Nationaux ….

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Dr. Serge Quazzotti C entre de V eille T echnologique Centre de Recherche Public Henri Tudor

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  1. Facteurs critiques pour la fourniture de services d’information brevets pour la satisfaction des clients Dr. Serge Quazzotti Centre de Veille Technologique Centre de Recherche Public Henri Tudor WIPO forum on IP and SMEs - Genève 25.05.2005

  2. Entreprises Mandataires CVT NPO-L Networks EPO WIPO Offices Nationaux …

  3. 1. Identification et évaluation des besoins des clients (1 / 3) • Surveys • Community Innovation Survey • Questionnaire • Caractérisation de l’innovation et des entreprises innovantes • Evaluation des besoins en matières de services d’information et de protection de l’innovation • Disposer d’une vue sur les pratiques existantes • 2 enquêtes réalisées: 1996, 2005 • 1 enquête en Macédoine WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  4. 1. Identification et évaluation des besoins des clients (2 / 3) • Travail de terrain • Etudes de cas • Observations complémentaires • Valider les observations et conclusions issus des statistiques • Méthode: • 10 entreprises [innovantes et non-innovantes] • Entretiens semi-directifs: • Environnement de l’entreprise • Innovation • Pratiques informationnelles • Pratiques de protection de l’innovation Compréhension de l’attitude de nos clients potentiels envers la propriété intellectuelle et l’utilisation de l’information Meilleur cibalge : produits/services, actions de sensibilisation et de promotion WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  5. 1. Identification and Evaluation of Customer Needs (3 / 3) • Observations empiriques • Evaluation de l’offre de service existante • Identification de nouveaux besoins … WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  6. 2. Marketing de produits d'information(1 / 7) • Présentation des produits • Définition par rapport à la spécificité du produit • Recherche brevet • Recherche d’antériorité • Recherche statut légal • … • Abonnement Veille brevet • … • Définition par rapport aux besoins / questions des clients : 4 catégories de produits • Veille scientifique et technologique • Veille concurrentielle • Normes et réglementations • Veille Internet WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  7. 2. Marketing de produits d'information (2 / 7) Evaluation of competitors What are the activities of my competitor ? What are his latest developments ? How is he presenting himself on the Internet ? The study allows you to better know your competitor and to benchmark your competitive position. WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  8. 2. Marketing de produits d'information (3 / 7) Evaluation of products/material Do substitution-products exist ? What materials to resist to these specific technical constraints ? What alternative do I have to produce this specific product ? What specific material do I have to use, to comply with future European regulations ? This study allows to find a better alternative in order to substitute your actual product or production process. WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  9. 2. Marketing de produits d'information (4 / 7) Overview on competitors Who are my competitors and in what field are they active ? Who are my competitors that are actually active in this specific market ? Did new actors come into my market ? This study gives a general overview on the competitors in a specific market, gives insight into their developments, their collaborations, their geographical locations … ? WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  10. 2. Marketing de produits d'information(5 / 7) WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  11. 2. Marketing de produits d'information(6 / 7) • Réseau européen : • Echange d’expérience et de services entre offices nationaux • Collaboration : Amélioration du service au client • LIIP : Linking Innovation and Industrial Property (www.liip.org) • Lu, Es, Gr, Irl, It WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  12. 2. Marketing of Information-products (7 / 7)

  13. Conclusions : Facteurs critiques pour fournir un service adapté • Connaître les besoins des clients • Adapter les produits aux besoins des clients • Presenter les produits de façon compréhensible pour les clients • Adapter le prix à la valeur du service WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  14. QUESTIONS ? MERCI pour votre attention Dr. Serge Quazzotti Centre de Veille Technologique Centre de Recherche Public Henri Tudor Luxembourg • serge.quazzotti@tudor.lu • www.brevet.lu • www.veille.lu • www.liip.org

  15. 1. Identification et évaluation des besoins des clients (1 / 3) • Surveys • Community Innovation Survey (1996) • Questionnaire, 400 companies • Characterisation of the innovation activities and innovative companies : • Quantification of innovation activity (number of innovations / patents, number of companies, innovations by activity-sector …) • Characteristics of innovative companies (number of employees, turnover, …) • How are they innovating (in or outsourced R&D, acquisition of rights, consultants, investing in specific resources …) • Is innovation protected by IP-rights • Who are their collaboration partners • Assesment of the needs of customers for specific patent-information services and IP-protection : • What are their needs and how are they perceived by the potential customers • Evaluation of the importance attached to different protection means for innovation (IP titles, secrecy, advance on competitors, frequent innovations …) • Evaluation of their competitive position (how easily products can be copied/imitated by competitors) • Enhance our understanding of customers’ information practices : • Evaluation of importance attached to different information sources • Extent of use of local information-services and information-sources • Evaluation of value [€] of information • 2002-2003: 2nd survey WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

  16. 2. Marketing de produits d'information(6 / 8) • Demonstration projects • Free of charge investigations offered to SMEs (1997) : • Assistance in identification of information-needs • Information-searches and presentation of results (mainly patent) • 5 days / company Result : 1 company (of 8) made further requests for patent and scientific-information products Doubts : • Motivation = Free of charge (?) • Demonstration : address a real need (?) Price: Value [€] of the provided service WIPO forum on IP and SMEs 2005 - Genève 25.05.2005

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