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Hazel Cosmetics

Hazel Cosmetics. Strategic new vision by the S enior Management represented by Martin Siebels & Pascal Matten. Overview. Strengths Problems New Strategy Mission Statement New Logo Marketing Campaign. Strengths . More than 50 years of experience Global market access

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Hazel Cosmetics

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  1. Hazel Cosmetics Strategic new vision by the Senior Management represented by Martin Siebels & Pascal Matten

  2. Overview • Strengths • Problems • New Strategy • Mission Statement • New Logo • Marketing Campaign

  3. Strengths • More than 50 years of experience • Global market access • Famous & strong brand name

  4. Problems • No innovations • Method of selling • Neglect of men’s cosmetics  Annual sales growth of less than 1,5 %

  5. Current percentage of sales by key sectors

  6. New strategy • Focus on both women’s and men’s cosmetics • Solely natural ingredients • Sales online and in retail stores • Marketing campaign

  7. Expected percentage of sales by key sectors

  8. Mission statement • ‘With our high quality and innovative products, consisting of solely natural ingredients, we want to help both women and men to look attractive and elegant all day long.’

  9. New logo

  10. Marketing campaign • Advertisements on TV, on the Web & and in magazines • With male and female celebrities • Emphasizing the use of solely natural ingredients

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