Why Your Business Needs A Mobile App?

1. Why Your Business Needs A Mobile App? There is a belief that mobile applications are only for big-name brands or wide corporations like Walmart or Bank of America but this is a wrong belief, I guess!! In today’s world, midsize businesses or even small scale businesses are thinking of having their mobile application. According to the current market scenario, a business needs a lot more than a user-friendly website. You won’t deny that these small companies help you to corporate with your day- to-day activities, so it’s just that they have their mobile application from where they can guide you properly. Be it a coffee shop or a salon, all these fields have a leading position and why not go for the mobile app as it is a great strategy to take your business to the next level. If you are confused about whether you should build up a mobile app or not, then you can find here from WordPress Development Services the benefits of joining the club. You will get to know about the importance that a business can have while using the mobile app. In this competitive era, everyone has to use a different

2. marketing strategy to stay ahead in the competition and the mobile app is one of the great strategies. Let’s discuss them. 1.Better Personalization In today’s scenario, people do love the personalized experience and they prefer to interact with your brand or products personally. If you build your mobile app, you can offer them customized content. It will be easy for you to track consumer engagement and you can use the gathered information for the recommendations and updates. When you track then you can get the real-time location of your consumer to get the geographical content.

3. 2.New Marketing Channel The mobile apps can fulfil many functions as it can provide general information about your business, direct booking, news feeds, search features, cost of the products and services, user accounts, and many more. Due to the rise of social media channels, the gap between the consumer and the business is smaller than ever. But, we also don't ignore the fact that there is lots of noise on these social media platforms which makes it difficult to reach your prospects. With the availability of the new marketing channel, you will get in-app notifications and mobile push through which you can form a better relationship with your user. ● Push notifications are the notifications which the user receives regardless they have opted for it or not. ● An in-app notification is received by the consumer when they open the application.

4. 3.Visible to the Clients Constantly According to the stats, people do spend more than two hours surfing their mobile phones every day. The whole usage purely depends on the handful of mobile applications. And also to find the application, a user has to scroll and surf the internet to find the application according to their needs. You might know that the human mind records all the things unconsciously whether be it a text, video, message, or a brand icon. So, scrolling up and down can be beneficial for you.

5. 4.Ability to Work Offline This is the biggest difference between the website and a mobile app. While working on the website, you have to download the page design elements and graphics to see a page. But, if facing a slow internet connection then you are going to face a problem. Although mobile apps also require internet connectivity but without the connection, you still load the basic content and functionality in the offline mode. The user can read the basic info about the company, do the calculations, and even write the message but will be delivered when they go online.

6. 5.Improve Customer Engagement It doesn’t matter if you are a doctor or having an e-commerce shop, the consumer wants to reach you. If you have an in-built feature of messaging then your consumer can be direct with you and it will make a huge difference for your consumers. Along with it, with the mobile apps, you can easily book the appointment with just a few taps in the app. 6.Solid Brand Your brand is your power. With the mobile app, your brand will get an entirely new perspective. It will help in building up the brand reputation and with it speeding up

7. the buying process. In advertising, it is said to be “Effective Frequency”. Roughly, it will take 20 interactions for the consumers to notice. 7.Additional Earning Mobile apps can be a source for earningadditional money. You can earn revenue through in-app advertising; you can place the advertisement within your mobile application. In-app purchasing is another way of earning where the consumer can buy virtual products. For example, stickers that you find in messaging apps like Viber or Facebook.

8. 8.Website Integration The mobile app is directly connected to your database. Every time you change the pricing of your product or service, you create a promotion; the data will synchronize with the mobile app that will make sure that the consumer doesn’t misinterpret the wrong information and also you don’t have to check on two platforms. In this way, your consumers are always updated with the recent changes. 9.Enhanced SEO Potential Applications have a great potential to improve the search engine rankings for both your apps and website. The content shared on both platforms is similar because

9. of their main agenda to sell their products, and services. Keeping aside the websites, Google also ranks the applications that comprise unique and original content. You can also modify the content according to the demand and rank it higher. Furthermore, the applications are optimized according to the app store which will help you to reach the higher search engine rankings. Use different success metrics to ensure that when you optimize your app, it comes out with the fruitful results. With good SEO tactics, your business app can stand out of the competition and rank higher. 10.Boost Customer Retention and ROI Customer satisfaction is directly proportional with the rise in sales. 70% of the online shoppers purchase the products if they are satisfied with how the brand treats them. The demand of the consumers will rise if they are satisfied with your products, services, and delivery. If the brand is offering the consumer a lot of privileges then they are going to long last. So, the app is a great way to make a strong customer base. An app is a sure-fire way to boost up your sales in the long term.

10. 11.Robust Marketing Strategies The mobile app is a great way to develop a strong marketing strategy by collecting valuable information. Apps include various features, functions, search features, accounts, fill in forms, news that will allow you to get full-fledged details. Along with it, a number of times the mobile application is downloaded, user feedback, and its usefulness also will provide you with knowledge about your prospects. The buying behaviour of the consumer can also be captured through the mobile app analytics features. If having access to the information, it is easy to analyze the critical data that includes total visitors, demographics, consumer retention, etc. Hence, a mobile app will serve as a direct marketing channel to the consumer base so that they can build suitable marketing strategies to grow their business.

11. 12.Help to Sell the Products Faster If you are willing to sell the specific product during the limited duration time period then you can send them the limited edition discount or promotional coupon through your mobile app to your consumers. Such promotional activity will help you to promote your sales and will work as publicity for your company. 13.Connect with on the go Clients The mobile phone is one of the personal technology tools that most people do possess. People do keep their mobile phones close to 24 hours a day and seven

12. days a week. According to the statistical data, 80% of the time is spent by the consumers on their mobile phone surfing different mobile applications. Final Thoughts In today’s digitalized era, the mobile app will work as a powerful weapon to build up a solid and secure marketplace. With this, your business will stay updated with the latest innovation. The prospects will be able to differentiate the brand from other competitors. And the cherry on the cake is you can avail of the services anytime according to their need. Mobile apps provide unique quotient and unmatched convenience for promoting and selling their products and services. Besides this, when consumers share, download, and rate your mobile app, it will give you the living proof that they love the services that are offered by them. With a loyal consumer base, there is always a chance to improve your services. A mobile app is surely a great way to stand out from the competition in this competitive environment. Meta Description Companies with mobile apps make better impressions, A mobile application will make your business stand out. Keywords/Tags Website Integration Mobile Application Author’s Bio Name: Pooja Sharma Designation: SEO Executive

13. Myself Pooja Sharma and I serve as an Seo executive at leading WordPress Development Company TechnoSoftwares, there I handle all works related to SEO, SMO, Email marketing, etc.