1 / 7

Understanding Social Media ROI in B2B Marketing

While there are many ways to measure social media ROI and evaluate what works best for your B2B business, the methods mentioned in this blog are simple and easy to implement.

34687
Download Presentation

Understanding Social Media ROI in B2B Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Understanding Social Media ROI in B2B Marketing GROWTHNATIVES.COM

  2. What Is Social Media ROI? JustlikeoverallbusinessROI (returnoninvestment), socialmediaROIhasthesamebasicformula:- SocialMediaROI = (SocialMediaGain / SocialMediaCost) x100 SocialMediaCost: Thisvariabledescribestheamountyouhaveinvestedinyoursocialmediacampaigns. It includesplanning, creating, developing, andpromotingyourcontent. SocialMediaGain: Itrepresentshowmuchyouhaveearnedfromyoursocialmediamarketingefforts. However, itcanbesubjectivedependinguponyourmarketingandorganizationalgoals. GROWTHNATIVES.COM

  3. How to Measure Social Media ROI Focusing on KPIs and Metrics Clicks Interactions Shareofvoice GROWTHNATIVES.COM

  4. How to Measure Social Media ROI Before you start working on improving your social media ROI, it’s imperative to build a foundation around parameters that are beneficial for your business. A high-performing post or campaign for one business may not work for another. This is why it is important to track data from social media and other marketing channels to build some baseline data. Hence, by benchmarking your B2B social media data over a certain time period, you can determine what’s working for a campaign and making more impact than others. GROWTHNATIVES.COM

  5. Conclusion While there are many ways to measure social media ROI and evaluate what works best for your B2B business, the methods mentioned in this blog are simple and easy to implement. Confused over which will be the right automation platform for your business and how you can have a competitive edge over your competitors using it? Try out our professional growth marketing services that our experts deliver aiming to build a robust B2B social media strategy for your business. GROWTHNATIVES.COM

  6. PhoneNumber +14253896118 Contact us For questions or comments EmailAddress info@growthnatives.com Website www.growthnatives.com GROWTHNATIVES.COM

  7. Thank You GROWTHNATIVES.COM

More Related