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Scope of Digital Marketing in India

In this presentation find a analysis on the scope of digital marketing in the world's fastest growing Indian Economy

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Scope of Digital Marketing in India

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  1. Scope Of Digital Marketing By Kaushik Gusain Hashtag Academy Dehradun

  2. What is Digital Marketing • At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. 

  3. Components of Digital Marketing • Search engine optimization (SEO). • Social Media Marketing ( SMM ) • Pay Per Click Advertising ( PPC ) • E-Commerce Marketing • Affiliate Marketing • E-Mail Marketing • Mobile Marketing

  4. Current Scenario of Digital Marketing in India • Currently the internet penetration level in India is low as compared to developed countries • Government of India is now very much focusing on rural internet connectivity through digital India program. • More and more companies are now shifting towards their digital presence through websites and social media • At present there is shortage of digital marketing agencies as well as trained professionals in India

  5. Scope of Digital Marketing in India • The digital marketing industry is worth $68 billion and it is growing at a 40% growth rate. • With more & more dependency on the internet and increase the number of internet users job roles is also increasing. • 40% of contemporary businesses these days are dependent solely on digital marketing & it is estimated that around 90% of business will go digital in recent times. • For job seekers it is best opportunity to enter in digital marketing field because the future is very bright.

  6. Learn Digital Marketing Today Hashtag Academy Dehradun is one of the best and most recommend digital marketing Institute in dehradun Hashtag Academy is providing variety of digital marketing courses in dehradun THANK YOU

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