Digital marketing consultant roles and responsibilities

1. Digital marketing consultant roles and responsibilities What is Digital marketing consultant? Digital marketing consultants help to bridge a gap between the business and online digital marketing world. Helping them build a brand and market their services in the right way. In today's digital age, digital marketing includes web design & development, SEO, paid media (Facebook, Instagram, Google Adwords), and video advertising (Youtube). For each channel, there is a different target method.

2. These channels also have a different audience on different platforms at different times. Today's effective digital marketing is about connecting with a different audience at different times and places. It involves carrying different duties like improving and managing an organization's branding; developing and maintains clients or communicating with creative social media, email, local, and mobile marketing platforms or campaigns. The digital marketing consultant carrying out different tasks and responsibilities such as planning digital marketing strategy and SEO, SMO and so many tasks. Digital Marketing Consultant Roles:- Discovering new opportunities and platforms by which businesses may engage with existing customers and attract new ones. Performing an analysis of the existing brand market on different social media platforms. Evaluating current methods in place for social media marketing like SEO, community management, email marketing, ad campaign, etc.

3. Digital Marketing Consultant Responsibilities A Digital Marketing Consultant takes care of different responsibilities in different channels with their ability. Their main responsibilities are to ensure maximum utilization of all applicable tools and responsibilities and possibly to allowing a brand or business best reach to their customers in the most direct and co- efficient manner. Their main responsibilities listed here I.Overseeing SEO Projects Any business that has an online presence should implement some kind of SEO strategy; here digital marketing consultants have to take care of website ranking.

4. Check time to time website ranking on search engine (Google). As a consultant, they give their best to the ranking website on top of the website they use all rules and regulation and apply on it for getting the best result and drive more traffic to the website as possible. II.Web Design: Web design is the most important part of one of the responsibilities; here consultants help to build a great website attractively. The attractive website attracts customers towards their services. If heading, content, and design in a good way it looks impressive website. All information should be mentioned on the website which customers easily get informed regarding the services otherwise if the website does not look professional and impressive customers will easily leave the website. So, the consultant has made sure that the website should be professional and impressive. III.Social Media: Digital marketing consultant makes strategies for social media. In this consultant plan whole strategies and process and then implement on the social media platform. Here we easily engage with customers and build a brand. In social media, it helps to engage more traffic on the profile of clients. Social media probably one of the most effective ways to advertise these days. IV.Overseeing advertise campaign: Advertising is a full-time job, so rather than spending all the day concentrating on that, the role of the digital marketing consultant is

5. overseeing the campaign. There is heavily most important to decide where we have to spend money for the campaign.