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The Tipping Point

The Tipping Point. By. How little things can Make a Big Difference. Malcolm Gladwell. The Author : Malcolm Gladwell. The Characteristics. Little things can have big effect Contagiousness (Big or Mass) One Dramatic Moment (The change happens not gradually).

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The Tipping Point

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  1. The Tipping Point By How little things can Make a Big Difference. Malcolm Gladwell

  2. The Author: Malcolm Gladwell

  3. The Characteristics • Little things can have big effect • Contagiousness (Big or Mass) • One Dramatic Moment (The change happens not gradually)

  4. The tipping point characteristics Effect Time

  5. Rules of Epidemic : is a function of the people who transmit infection agent in appropriated environment CARRIER Agent Appropriated Environment

  6. Social Epidemic หาว…

  7. The Three Rules of Contagious The Law of the few The Stickiness The Power of The Context

  8. The Law of the Few • 80/20 Principle : a tiny percentage of people do the majority of the work. • A handful of exceptional people

  9. Paul Revere and his midnight ride • April 18, 1775 • Lead to “American Revolution” • He was members of as many groups. • He was a networkerand so on (59). A Connector

  10. The Hush Puppies Famous • 1994-1995 • The classic brush-suede shoes became popular. • A handful of kids then spread to two Fashion designers. A Connector

  11. Mark Alpert and his Mavenist • He knows things that the rest of us don’t. • He solves his own problems – his own emotion needs by solving other people’s problem. • A wonderful unselfish man. • He is a Market Maven

  12. What makes Persuasion so effective. • Little things can make as much of a difference as big things. • Non-verbal cues are as or more important than verbal cues. (78-79) • Persuasion often works in ways that we do not appreciate. Saleman

  13. Connector: Know many kinds of Peopleand a lot of people. Maven : One who accumulate knowledge, Unselfish and Not persuader Saleman : Persuader The Law of the Few

  14. The Stickiness • Quality (92-93) • So Cool • Memorable -> a message makes an impact. • Create change -> Spark someone to act.

  15. The power of the context • Bernie Goetz : a symbol of a dark moment in New York History. • 1980 : The rise and fall of New York crime ,2000 murders and 600,000 /a year. • Epidemic of violence.

  16. The power of the context • You can prevent crimes just by scrubbing off graffiti and arresting fare-beater. • The broken window theory.

  17. Case study : Suicide • Epidemic Suicide Among Micronesian adolescents • 1980s,There were more suicides per capita in Micronesia than anywhere in the world.(217) • Suicide lead to suicide.

  18. Conclusion : • Little things can have big effect • Contagiousness (Big or Mass) • One Dramatic Moment (The change happens not gradually)

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