The Tipping Point

1. The Tipping Point Written By: Malcolm Gladwell

2. The Tipping Point Is: • The moment of critical mass • The dramatic moment in an epidemic when everything changes at once • Things tip because of the dramatic efforts of a select few • In order to create one contagious movement you might have to create several small ones

3. Chapter 1The Three Rules of Epidemics • Law of the Few • In a given process or system some people matter more than others. (p. 19) • Stickiness Factor • There are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of the information that can make a big difference in how much of an impact it makes. (p. 25) • Power of Context • Human Beings are a lot more sensitive to their environment than they may seem. (p. 29)

4. Law of the Few • There are exceptional people who are capable of starting an epidemic • People with a special message bring the world together • Stay connected-know lots of people • Master the weak tie-a friendly or social contact • Manage to occupy many different worlds and subcultures. • Acquaintances are social power • Social glue helps spread the message

5. Chapter 2Law of the Few • Connectors • People with a special gift for bringing the world together. (p. 38) • Know lots of people (p. 38) • Instinctive and natural gift for making social connections (p.43) • “Weak ties” are always more important than strong ties (p.54) • The closer an idea or product comes to a connector, the more power and opportunity it has as well (p. 59) • Word of mouth epidemics are the work of connectors (p. 59)

6. Chapter 2Law of the Few • Mavens • One who accumulates knowledge(p. 60) • Are not passive collectors of information (p. 62) • Data banks • They want to share their information with as many people as possible (p. 62) • Not persuaders (p. 69) • Information specialists • They tell you about all their great deals • Have an emotional need to solve problems • Be a teacher or a student

7. Chapter 2Law of the Few • Salesmen • One with the skills to persuade us when we are unconvinced of what we are hearing. (p. 70) • Little things make as much of a difference as big things (p. 78) • Non-verbal cues are as important or more important than verbal cues (p. 79) • Persuasion often works in ways that we do not appreciate (p. 79) • You draw others into your rhythms by your interactions

8. Chapter 3The Stickiness Factor • Stickiness-the specific quality that a message needs to be successful (p. 92) • The gold box (p. 94-96) • Tetanus (p.96-99)

9. Chapter 3The Stickiness Factor • Stories (p. 110-118) • Sesame Street • Blues Clues • Narratives from the Crib (p. 118-121)

10. Chapter 4The Power of Context • The Power of Context- • Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur-the context (p. 139) • Subway Story (p. 133-140)

11. Chapter 4The Power of Context • The Good Samaratin • The convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior (p. 165)

12. Chapter 4The Power of Context • Tipping points may be as simple and trivial as everyday signs of disorder (p. 166) • All human behavior is, in the end, is sensitive to environmental cues (p. 168)

13. Chapter 5The Power of Context • Channel Capacity • Amount of space in our brain for certain kinds of information (p. 175) • Activity (p. 176)

14. Chapter 5Activities • Number Activity • People Activity

15. Conclusion