The brand attributes influenced the design direction, resulting in a bold, modern look for iVillage.

2. The brand attributes influenced the design direction, resulting in a bold, modern look for iVillage.

3. Lifestyle destination for women • Remade to speak to modern women • New content features contributors functionality • Dynamic, smart, engaged in the world • Want to be informed/current • Looking to stay connected to other women • Topics women care most about • Content in context • Integrated video • Optimized search • Improved navigation iVillage homepage

4. We convey authority on the serious subjects of parenting, but approach the day-to-day of motherhood with lightness and humor. We know that becoming a mother doesn’t mean trading in your individuality Intelligent mom who wants the best for her family - the best as she defines it. Her primary goal: to raise a healthy, happy kid - and to enjoy herself while she’s doing it. • Customized content: Channel homepage can be set to stage of pregnancy or child’s age. • Interactive calendars and tools: All-new, Flash-based, personalized Pregnancy Calendar and the First Year of Life Calendar. Parenting homepage

5. iVillage Health expands this year to include wellness programming for women and their families who want to live the healthiest lives they can. Our visitors may be healthy but want to feel better, or they may be dealing with a serious disease. They seek current health information they can trust in a voice that speaks to them. These are women who read ingredient labels, care about what they cook and eat, and live active lives (or at least aspire to). Redefining Support: With stories of other women living with serious conditions, interactive, private support groups and simple, expert advice on how to make one important change in your life. Well-Being Content: Brain teasers, a healthy recipe finder, best new products, first-person accounts of new treatments and alternative therapies. Plus, experst like Deepak Chopra tell us where they go to relax, and a female podiatrist tells us which high heels she wears. Health & Well-being homepage

6. Hearst Online The Trends: From trend-reports to daily “finds” delivered via an expert blog to fashion stylists with insider tips, our team stays on top of the trends that women want to know about most. Celebrity Candy: iVillage keeps women current with themed celebrity photo galleries, irreverent commentary from style experts and iVillage women and favorite looks from the latest red carpet events. Virtual makeovers: From the virtual hairstylist to the Makeover-o-Matic, iVillage’s interative tools make it fun for women to try on thousands of hairstyles and new looks. Inspiration: With Style profiles of women we love (businesswomen, girls on the street or even celebs), fashion and beauty makeovers and funny, insightful essays from real women, iVillage Beauty & Style is chock-full of inspiration. Virtual Model The Beauty & Style visitor is constantly rediscovering and reinventing herself. She wants to be healthy, connected, sexy and look great - on the outside and the inside.

7. iVillage Entertainment speaks to the culture vulture in all of us. We take a fresh look at entertainment by turning entertainment happenings into humorous, and thought-provoking features and games. We keep visitors informed about whats current and worthwhile through a distinct women’s point of view. The iVillage Entertainment visitors are woemn who don’t want to fall behind on popular culture. They are savvy consumers and care about what they spend their time watching, reading and listening to. • The Revolving Door: Highlighting the latest “it” celebrity • Recommended Lists: Our editor’s top picks for movies, CD’s, books and TV. • Games: Flash games, include Famous Family Ties, the Baby name Game and What’s Your Star Style? • Daily Blabber gossip blog • Day-by-Day Family TV Guide Entertainment homepage

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