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iVillage

iVillage.com. internet. business models. text and cases. Kristin Belanger. Overview. Introduction History Management Structure Challenges Stakeholders Get Big Fast! Success? Failure?. History. Began in 1995

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iVillage

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  1. iVillage.com internet business models text and cases Kristin Belanger

  2. Overview • Introduction • History • Management Structure • Challenges • Stakeholders • Get Big Fast! • Success? Failure?

  3. History • Began in 1995 • Publishing and Periodical Industry • Different properties including: • Women.com, gURL.com, Astrology.com, Substance.com, Promotions.com, Healthology.com, Gardenweb.com • Ranked 39th in Digital Media Properties

  4. Management Structure • Douglas McCormick Chairman & CEO • Since 2000 • Previous employment • Lifetime for over 20 years • Six other Vice Presidents • In charge of different departments • Board of Directors • Responsible for larger decisions, policies, and principals

  5. Chief Competitors • Lifetime • Martha Stewart Living • Oxygen Media • All target women from different perspectives

  6. Challenges • Annual Loss • Last known positive revenue was in June 2004 • Accumulative deficit of $494.6 million • Small amount of advertising customers (some have decided to leave iVillage) • Extend content • Can’t because of deal with Hearst Magazines

  7. Value Proposition • Become apart of a community tailored to women • Having a one stop shop for women including: • Love, Children, Health, Pregnancy, Gossip, Astrology, Recipes, etc.

  8. Stakeholders • Customers • Potential customers • Employees • Board of Directors • Shareholders • Members

  9. GBF?! • Network Effects • Low to moderate • Hard time maintaining customers and having content from signed up members • Scales of Economies • Low • Strong economies = increased profits • Have a hard time making any revenue • Customer Retention • Low • Customers are leaving and having a hard time to replace existing ones

  10. Success or Failure? • Success. . . For now • As of now iVillage is holding, but there is no way to tell how long iVillage will last. • They need to acquire more customers • Revise the business plan • Need more revenue

  11. Questions??

  12. Do you think that iVillage can be looked at as an online content provider and a portal? • Is there another way for iVillage to be able to get more revenue? • Do you think that the business plan is sufficient, and the objectives are clear?

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