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Lead Analysis: The Balance Between Automation and Human Con

Lead analysis is a crucial part of the overall sales process. If companies don’t analyze their opportunities appropriately, they risk losing potential sales revenues. Whatever lead management program you adopt within your business, it must have two major components that work seamlessly together: automation and human contact.

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Lead Analysis: The Balance Between Automation and Human Con

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  1. The Balance Between Automation and Human Contact Lead Analysis

  2. Lead Analysis • Lead Analysis is a crucial part of the overall sales process. • Companies risk losing potential sales revenue if they don’t analyze their opportunities properly. • A lead management program must have two major components; automation and human contact.

  3. Lead Analysis • Without automation and human contact integrated, lead analysis would fall flat. • Your nurturing program will lack the warmth and personalization human contact can provide. • Professional sales people know how important it is to make live contact with qualified prospects.

  4. Lead Analysis How Lead Analysis Helps Better Manage Opportunities • Typically, a disconnect often exists between sales and marketing departments when it comes to lead analysis. • The sales department may not see the same value in the leads that the marketing department does.

  5. Lead Analysis • To resolve these issues and help create a more robust lead management system, automation can assist the lead analysis process. • Lead analysis should also accommodate human intervention. Integrating human intelligence into the system can greatly improve lead management.

  6. Lead Analysis Integration of Automation and Human Contact into Lead Management System Benefit: • Build better brand awareness • Increase the company’s market share. • Develop better competitive positioning.

  7. Lead Generation Companies About the Author Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Lead Generation Companies, visit http://www.televerde.com/solutions/qualified-lead-generation today.

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