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To assist learners during school lockdown, UNICEF South Africa launched the #Love2Learn campaign with TikTok to inspire learning and creativity.
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#Love2Learn Inspiring Learning and Creativity with TikTok
Creativity and Social Media UNICEF South Africa began reaching the youth, right where they are, by encouraging them to share fun and creative videos of their experiences with home learning. The campaign has now taken on a life of its own. The hashtag is still trending among TikTok users and, at the time of writing (May 2020), has over 20 million views.
#Love2Learn gives them community The #Love2Learn campaign gives learners the opportunity to connect with one another in exciting and innovative ways. #Love2Learn gives them inspiration Learners motivate and encourage one another by sharing videos of their home learning, productivity tips, humorous scenarios, and more with other learners #Love2Learn gives them a voice With these TikTok videos, learners are able to give expression to their ideas, frustrations, solutions, and tips, while sharing their home-school lives with fellow learners.
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