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MKT 335

MKT 335. INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian. OVERVIEW. 1) Census Data 2) Syndicated Data 3) Trade Journals 4) Country Information. CENSUS DATA. Economic Census – Once every 5 years. Industry data only – No individual companies.

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MKT 335

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  1. MKT 335 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian

  2. OVERVIEW • 1) Census Data • 2) Syndicated Data • 3) Trade Journals • 4) Country Information

  3. CENSUS DATA • Economic Census – Once every 5 years. • Industry data only – No individual companies. • Use NAICS codes – North American Industry Classification System. • Replaces SIC – Standard Industrial Classification.

  4. CENSUS DATA (cont.) • NAICS codes – 6 digits, more specific and up-to-date. • SIC codes still used, need to know also. • Locate codes at Census website or in handbooks (See the Library Handout in your course packet). • http://www.census.gov/

  5. CENSUS SITE REVIEW • Click on the Economic Census page and choose the Industry Series Link. • Choose an Industry Series Report • Use the tables in the report for your Variables & Note the NAICS code • Go back to the Economic Census homepage & click on the NAICS link in left sidebar, go to the 2002 NAICS link. • Put in your 6 digit NAICS code to get the definition & corresponding SIC code.

  6. SYNDICATED DATA • Mediamark is … • Consumer Survey Data • Includes details on consumer demographics and media exposure • Tells who buys what products. • User Guide is available in E-RESERVES or see tutorials on online start-up page.

  7. SYNDICATED DATA (cont.) • Now available online – either register or use my email & password – see Handout in your course packet for details on how to use. • Methodology is available from “News” link on Mediamark home page or User Guide. • MRI + (Mediamark) (Linked under Marketing in Research by Subject on the Libraries homepagehttp://www.lib.muohio.edu/)

  8. TRADE JOURNALS • Magazines published by an industry. • See Handout for examples of titles. • Shelved at King with the other magazines (Journals now arranged by Call #). • Try to find an industry overview article. Look for an annual statistical issue or go online through the library databases like Business Source Premiere. • Use Bacon’s or other sources (see Handout) for more trade journal titles.

  9. COUNTRY INFORMATION • Many sources for country information. • Some sources focus on travel or culture or current news from the country. • Others are more in-depth, and include politics, economics, tax regulations, & business climate • Country Commerce & Country Profiles Online (Linked under Marketing in the Research by Subject section of the Libraries homepage http://www.lib.muohio.edu/)

  10. WRAP-UP • Census Data – Do all online http://www.census.gov/ • Syndicated Data – Mediamark Available online through the library homepage (see handout in your course packet for details)

  11. WRAP-UP (cont.) • Trade Journals – like magazines, see Handout in your course packet for examples • Country Information – Use Country Commerce & Country Profiles Online (Database linked from library homepage, under Research by Subject, Marketing) http://www.lib.muohio.edu/

  12. CONTACT INFORMATION Susan Hurst 202 King Library 529-4144 hurstsj@muohio.edu

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