1 / 56

TRADEMARKS, LOGOS, and SYMBOLS

TRADEMARKS, LOGOS, and SYMBOLS. “Good design is good business.”. After World War II…. CBS. William Golden. CBS logo, first appearance - 1951. Art Director for The Columbia Broadcasting System Designed one of the most successful trademarks of the twentieth century.

ahampton
Download Presentation

TRADEMARKS, LOGOS, and SYMBOLS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. TRADEMARKS, LOGOS, and SYMBOLS

  2. “Good design is good business.” After World War II…

  3. CBS William Golden CBS logo, first appearance - 1951 Art Director for The Columbia Broadcasting System Designed one of the most successful trademarks of the twentieth century

  4. The New Haven Railroad design program Herbert Matter New York, New Haven, and Hartford Railroad trademark, 1954 Mathematical Harmony of parts demonstrates how alphabetic forms can be unified into a unique harmony.

  5. IBM Paul Rand International Business Machine 1956 Developed from a typeface called City Medium. Redesigned in 1970 to unify the three forms and hint at scan lines on video terminals.

  6. Westinghouse Trademark, 1960 The nature of the company’s business, is incorporated in this logo that is simple, memorable, and distinct This design, made to look like electronic diagrams and circuitry(wires, plugs, molecular structures), is shown here as it might be constructed in an animation.

  7. Paul Rand Next trademark, 1986 A four letter name is divided into two rows to give a common name an uncommon appearance. The black box signifies the black box of the NEXT computer American Broadcasting Company trademark, 1965 Steve Jobs on working with Rand: “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.'”

  8. Lester Beal International Paper Company trademark, 1960 Stenciling the mark on the tree is one of numerous applications that must be considered

  9. Mobil Cylinder forms and a thematic repetition of circular bands brings design order to a type of retail outlet that are usually noted for visual pollution and clutter. Chermayeff & Geismar Associates Mobil Oil trademark, 1964

  10. Chermayeff & Geismar Associates Bottom Row: Burlington Industries, 1965 National Broadcasting Company, 1986 Rockefeller Center, 1985 The National Aquarium in Baltimore, 1979 Top Row: The American Film Institute, 1964 Time Warner, 1990 The American Revolution Bicentennial, 1971 Screen Gems, 1966

  11. Saul Bass & Associates Top Row: AT&T (Bell), 1969 AT&T (Globe), 1984 Celanese, 1965 Continental Airlines, 1965 Girl Scouts, 1978 Bottom Row: Minolta, 1980 United Airlines, 197 United Way, 1972 Warner Communications, 1974 YWCA, 1988

  12. Transportation Signage & Symbols In 1974, the United States Department of Transportation commissioned the American Institute of Graphic Arts (AIGA), the nation’s oldest professional graphic design organization, to create a master set of thirty-four passenger-and pedestrian-oriented symbols for use in transportation related facilities.

  13. Susan Kare Mac icons – 1983 pixels, simplicity, recognizable

  14. Olympic Graphics

  15. Design Systems forthe Olympic games Adopted the use of repeated multiple lines as well as bright colors based on studies of ancient Aztec artifacts and Mexican folk art. Lance Wyman Nineteenth Olympiad Mexico City, 1968

  16. Otl Aicher Grid system for pictographsTwentieth Olympiad,Munich, Germany - 1972

  17. Min Wang 29th Olympiad Beijing, China 2008 Pictograms are based on the structure of modern Chinese script and the forms of ancient Chinese writings.

  18. Athens, Greece

  19. Sydney, Australia

  20. S O L I D T R A D E M A R K S

  21. 5 O’clock Barber Shop

  22. Design for the restoration of St. Mary’s Church in Rotherhithe, London

  23. Symbol used in an international campaign highlighting the importance of carbon-emission reduction

  24. Cigar Aficionado, Magazine logo to work also on licensed products such as clothing, caps, and cigar savers as well as print.

  25. `

  26. Texas Alliance of Dentists, Inc., A statewide network of dentists

  27. Wyndham Music

  28. Audio Visual Production

  29. Retail Space Available

  30. Campus Kitchen Project

  31. Buttons Cafe

  32. R E V I E W

More Related