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Nike History and Business

Nike History and Business. Presented by Sasha and Lexi. Brief History. “If you have a body, you are an athlete.” “As long as there are athletes, there will be Nike” “Blue Ribbon Sports” founded by Phil Knight and Bill Bowerman in 1964 Named “Nike” in 1972

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Nike History and Business

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  1. Nike History and Business Presented by Sasha and Lexi

  2. Brief History • “If you have a body, you are an athlete.” “As long as there are athletes, there will be Nike” • “Blue Ribbon Sports” founded by Phil Knight and Bill Bowerman in 1964 • Named “Nike” in 1972 • Now is world’s biggest sports/fitness company. Bowerman Knight

  3. Goods/Subsidiary • In apparel industry • Mainly athletic shoes and athletic clothing • Also watches, sports’ equipment and other small items • Has one subsidiary: “The Company”-but is not a major subsidiary at all

  4. Helping the Society • December 2001, Nike made a dream come true for the kids of Simnasho, Oregon by building them a $36,000 playground. • October 2001, Nike organizes for Chamique Holdscalw (Washington Mystique’s player) to give Rocky Boy High School students a talk about character, health, and the importance of education.

  5. Competitors • Nike is the biggest company in it’s industry. • “And 1”, “Adidas”, and “Reebok” are it’s competitors • “And 1” is not nearly as successful as Nike • “Adidas” is strong, but is not its own company. • “Reebok” is the closest company of comparison to Nike.

  6. Revenues, Expenses, Net Income

  7. Prices and Earnings Per Share

  8. Earnings Growth Rate

  9. Net Income and Percent Change from Prior Year

  10. Profit Margin

  11. Price to Earnings Ratio

  12. Price to Earnings Growth Ratio

  13. Recommendation • In the long run has gone up in the stock market • Has had a steady history • People will always need its service • It is the biggest in its industry and it seems like it will be for a long time • Is not so big that it is bound to crash any moment

  14. 5 yr. Nike Comparison to Reebok • Reebok lower revenues, net incomes, and expenses. The difference is several hundreds of millions of dollars. • Nike had greater earnings per share. • Nike remains in the lead for Profit Margin • Reebok – declining revenues, just barely stabilized • Nike – 3 times as large as Reebok

  15. Why? • It has always gone up in the market- good for long-term investors • It also has small short boosts like during the Olympics- good for short-term investors • Not very risky because sports apparel/equipment will always be essential

  16. Bibliography • http://www.nikebiz.com/community/pressgca.shtml - stormcomfort • http://www.nikebiz.com/invest_/ar_99/notes.shtml • http://www.nikebiz.com/story/hist_our.shtml • http://www.nikebiz.com/invest_/ar_old/in_state.shtml • http://www.cbs.marketwatch.com • http://www.reebok.com • http://www.fortune.com

  17. The End. I Hope You Enjoyed Your Tour.

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