College of Business

1. College of Business College of Finance ● AACSB Accreditation September 4, 2013

2. AACSBsloganof COB/COF (1F, the Building of COB)

3. Content Introduction of AACSB Accreditation 19 Accreditation Units of COB/COF Introduction of AACSB 21 Standards Student-related Standards Important Notification for Students during the AACSB On-Site Visit

4. Introduction of AACSB Accreditation In 1916, AACSB (The Association to Advance Collegiate Schools of Business) was established as a membership organization for business schools — a place where business schools could network and discuss issues that effected the business education industry and their institutions. AACSB accreditation provides many benefits to the faculty and staff at its accredited schools by attracting higher quality students, providing greater research opportunities, and allowing for global recognition. IEETvs. AACSB AACSB Accreditation in the world

5. AACSB Accredited Universities of China/H.K.

6. AACSB Membership (Universities in Taiwan) Including 8 AACSB-Accredited Universities

7. 19 AACSB Accreditation Units of FCU COF COB • 會計系 • 企管系 • 合經系 • 經濟系 • 財法所 • 科管所 • 國貿系 • 行銷系 • 財稅系 • 統計系 • 財金系 • 風保系 • 金融碩專 • 金融博 • 商博 • IMBA • BIBA • 商學進修班 School of Management • EMBA

8. The Process of AACSB Accreditation STAGE D STAGE A STAGE B STAGE C Membership 申請入會 Pre-Accreditation 前導認證階段 1~5年 Initial Accreditation 正式認證階段 1~2年 Maintenance 維持認證 5~6年 本校進度 1.Submit Self-Evaluation Report (2013.07) 2.FCUOn-site Visit (2013.11.16-20) 3.Earn Accredited (2013.12)

9. AACSB 21 Standards Part I: Strategic Management Standards Part II: Participants Standards Part III: Assurance of Learning Standards • Standard 1 : • MISSION STATEMENT • Standard 2 : • INTELLECTUALCONTRIBUTIONS • Standard 3 : • STUDENTMISSION • Standard 4 : • CONTINUOUS IMPROVEMENT OBJECTIVES • Standard 5 : • FINANCIAL STRATEGIES Standard 6: STUDENT ADMISSION Standard 7: STUDENT RETENTION Standard 8: STAFF SUFFICIENCY-STUDENT SUPPORT Standard 9: FACULTYSUFFICIENCY Standard 10: FACULTYQUALIFICATIONS Standard 11: FACULTYMANAGEMENT AND SUPPORT Standard 12: AGGREGATE FACULTY AND STAFFEDUCATIONAL RESPONSIBILITY Standard 13: INDIVIDUAL FACULTY EDUCATIONALRESPONSIBILITY Standard 14: STUDENT EDUCATIONALRESPONSIBILITY • Standard 15: • MANAGEMENT OF CURRICULA • Standard 16: • UNDERGRADUATE LEARNING GOALS • Standard 17: • UNDERGRADUATE EDUCATIONAL LEVEL • Standard 18: • MASTER’S LEVEL GENERALMANAGEMENT LEARNING GOALS • Standard 19: • SPECIALIZED MASTER’S DEGREELEARNING GOALS • Standard 20: • MASTER’S EDUCATIONAL LEVEL • Standard 21: • DOCTORAL LEARNING GOALS

10. Standard 1 : Mission The mission of the College of Business (COB) and the College of Finance (COF) at Feng Chia University (FCU) is to enhance teaching and learning efficiency and improve the faculty’s intellectual contributions. The COB and COF aim to cultivate business management professionals for the needs of enterprise development in the Greater China Region. Both Colleges are committed to: 1.Enhancing the faculty professional knowledge and teaching skills, as well as student learning outcome. 2.Encouraging faculty’s involvement in academic research and services in relation to promoting the overall competitiveness of the institute, enterprises and nation. 3.Cultivating student’s humanistic values, professional business knowledge, as well as social responsibility, and nurturing students to become business management professionals that meet the staffing needs of corporations in the Greater China Region.

11. Standard 1 : Mission • The development and review/revision of mission statement should include the role played by various stakeholders (faculty, staff, student, alumni)

12. Standard 1 : Mission Missionvs. Curriculum

13. Standard 1 : Mission The Mission of COB/COF vs. Learning Goal and Development Plans 商學院使命 Mission 學習目標 Learning Goals 中長程發展策略 Development Plans

14. Standard 1 : Mission The Mission Relations between FCU and COB/COF

15. Standard 4 -5 : Continuous Improvement Objectives and Financial Strategies • To meet the above mission, the COB/COF designated a “MAGIC” strategy in accordance with enhancing teaching and learning efficiency, and a “4I” strategy for teachers to develop intellectual contributions, as shown in Figure (next page). • Each plan includes quantitative and qualitative indicators. • After the plan is implemented, it is followed by an improvement recommendation and self-review. • The COB and COF allocate, use and develop resources in accordance with the actions in the “MAGIC” and “4I” strategy.

16. Standard 4 -5 : Continuous Improvement Objectives and Financial Strategies

17. Faculty-related: Standard2, 9-13, 15-21 1.Standard 2: 教師智慧貢獻須符合mission Intellectual Contributions 2.Standard 9-10: 教師質量須符合標準 Faculty Sufficiency/Qualifications 3.Standard 11: 教師管理與支援 Faculty Management and Support 4.Standard 12: 整體與個別教師之教育責任 Aggregate/Individual Faculty and Staff Educational Responsibility 5.Standard 15-21: 學生學習評量 Assurance of Learning

18. Student-related: Standard3, 6-8, 14, 15-21 1.Standard 3: 招生須符合mission Student Mission 2.Standard 6: 學生入學方式 Student Admission 3.Standard 7-8: 學生學習輔導 Student Retention/Staff Sufficiency – Student Support 4.Standard 14: 學生之教育責任 Student Educational Responsibility 5.Standard 15-21: 學生學習評量 Assurance of Learning

19. Standard 3 : Student Mission The COB/COF target Taiwan as the major source of students and consider foreign countries as the auxiliary source of students. Further, the COB/COF have been actively recruiting students from China, Hong Kong, and Macau in recent years, which also demonstrates consistency with the stated school mission of focusing on Greater China. Student Number in 2012 academic year Students from China, HK, Macau and International Students (2008-2012 year)

20. Standard 6 : Student Admission 1. Undergraduate Students • The admission policy of the COB/COF undergraduate program relies mainly on “individual application” (the rate has increased to 70% in 2013), while “assigned subject exam” subsidiary, to recruit excellent students who satisfy the mission/learning goal. Those who meet the requirement of grades could obtain entrance scholarships. • 2. Master Students • The admission policy of COB/COF master’s program relies mainly on excellent students who have research potential and future development. Each master’s program would require students to submit research proposal in the written documents of qualifying examination (QE), and observe their communication skill during the interview. • 3. Ph.D. Students • The admission policy of COB/COF Ph.D. program relies mainly on excellent students who have research potential and future development. Each Ph.D. program would require students to submit thesis and research proposal in the written documents of application, and observe their communication skill during oral test.

21. Standard 7 : Student Retention Student Intervention The Process of Academic Warning System The Process for Promoting Core Course

22. Standard 8 : Staff Sufficiency – Student Support Academic assistance and advising(TA) 2.Career Advising (Alumni Liaison and Job Placement Office) (1)Promoting the concepts of career development (2) Promotion of professional internship (3) Campus recruitment (4) Building up an employment platform (5) Alumni program and services

23. Standard 8 : Staff Sufficiency – Student Support 3. Consultation in the Counseling Center(諮商中心) (1) Mental health counseling (2) Individual interviews 4.Guidance of college life (生活輔導) (Student Affairs Office) (1) The student-teacher discussion seminar is held every year by the three levels of University, College and Department (2) Off-Campus Housing Guidance and Monitoring

24. Standard 14: Student Educational Responsibility The motto of FCU is: “Loyalty, Honesty, Diligence and Sincerity.” FCU educates students to possess soft learning skills in the six aspects of communication skills, team work skills, problem-solving skills, innovation skills, self-management skills and lifelong learning skills. Service Learning. System of Rewards and Punishment in FCU.

25. Standard 14: Student Educational Responsibility Students achieve learning goals by taking courses and attending activities provided by department/program. 1. Courses provided by departments fulfilling learning goals. 2.Activities provided by departments fulfilling leaning goals, such as speeches, contests, competitions, business internships, business visitations, field trips, summer/winter camps, career development advising by alumni, etc. 3.Student projects and other materials satisfying learning goals (1) publication/rewards of master’s and doctoral academic papers, (2) FCU students’ excellent reports reserved in the FCU main library (3) winners of academic competitions and exhibitions (4) professional certificates, etc.

26. Standard 15: Management of Curricula Outcome-Oriented Dual Loop Curriculum Planning

27. Standard 16-21 Assurance of Learning The process of AoL Step 1 : Establishing Program/Department Learning Goals and Objectives Step 2: Aligning Curriculum with Program Learning Goals Step 3: Constructing Assessment Methods and Rubrics Step 4: Collecting Data Step 5: Analyzing Learning Outcomes Step 6: Taking Action to Improve the Curriculum (closing the loop) a. The planned improvements provided by course lecturer / FundamentalCourse Committee b. Opinions by Department Curriculum Committee (core course) c. Evaluation by College Assurance of Learning Committee

28. Standard 16-21 Assurance of Learning Undergraduate Degree Program - Learning Goals/Objectives (COB/COF)

34. Standard 16-21 Assurance of Learning Master’s Level General Management Learning Goals/Objectives - IMBA and Master Level Degree of Business Administration(IMBA及企管碩士班)

35. Standard 16-21 Assurance of Learning Specialized Master’s Degree Learning Goals/Objectives (COB/COF) 專業碩士班

42. Standard 16-21 Assurance of Learning Doctoral Degree Learning Goals/Objectives (Ph.D. in Business and Ph.D. in Finance) 商學博士班/金融博士班

47. Standard 16-21 Assurance of Learning Doctoral Degree Learning Goals/Objectives (Ph.D. in Economics and Ph.D. in Statistics) 經濟博士班/統計博士班