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The art of persuasion

The art of persuasion. What is Persuasion?. -- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE. Terms to know:. PROPAGANDA ISSUE POSITION (or STAND) EVIDENCE BIAS STEREOTYPE. PROPAGANDA.

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The art of persuasion

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  1. The art of persuasion

  2. What is Persuasion? -- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

  3. Terms to know: PROPAGANDA ISSUE POSITION (or STAND) EVIDENCE BIAS STEREOTYPE

  4. PROPAGANDA An extreme form of written or spoken text intended to influence the reader or listener strongly, usually in a distorted or biased manner. • Persuasion vs. Propaganda.

  5. Issue The main topic being discussed in persuasive text. (can usually be explained in one or two words)

  6. Author’s Position OR Author’s stand The author’s opinion towards the issue. Is the author FOR or AGAINST the issue? (pro- / anti-)

  7. Evidence The reasons the author gives in support of his/her stand on an issue. (proving his/her point)

  8. Bias A preference or an inclination, especially one that inhibits impartial judgment.

  9. stereotype A set of inaccurate, simplistic generalizations about a group that allows others to categorize them and treat them accordingly.

  10. Persuasive Writing Thesis – the author’s position Evidence – support of position Counter Arguments – stating the opposite position Rebuttal - arguing against each Counter Argument Closing – restatement of thesis (position)

  11. Persuasive techniques Ways in which an author tries to get you to do, buy, or believe.

  12. Testimonial A person (often famous) endorses or promotes a product, service, social cause, etc. • Testimonial One • Testimonial Two • Testimonial Three • Testimonial Four

  13. Statistics The use of numbers to convince someone to do, buy, or believe. • Statistics One • Statistics Two

  14. bandwagon Urging you to do, buy, or believe – because it is “popular” and “everybody else” is, too. • Bandwagon One • Bandwagon Two • Bandwagon Three

  15. Citing authority When you “cite” someone else who is considered an authority – in order to persuade others to do, buy, or believe. • Citing Authority One

  16. Snob appeal Urging someone to do, buy, or believe because the “best/richest” people do – and you deserve to be one of the special ones. • Snob One • Snob Two • Snob Three

  17. Glittering generalities Using positive words or phrases with a “feel good” quality that leave a nice impression but don’t give any real information – • Lots of fluff, but no substance. • Glittering Generalities One • Glittering Generalities Two • Glittering Generalities Three

  18. Emotional appeal Convincing a person by making them feel a certain way – guilty, happy, patriotic, etc. • Emotional Appeal One • Emotional Appeal Two • Emotional Appeal Three

  19. Expert Opinion An individual with a certain knowledge pertaining to the issue endorses a product, service, social cause, etc. • Expert Opinion One • Expert Opinion Two

  20. Plain folks Ties an idea or person to common people or everyday life; the average person can identify with the issue. • Plain Folks One • Plain Folks Two

  21. Name calling Ties a person, product, or cause to a negative image; often calls the opponent or opposing idea a negative name. • Name Calling One • Name Calling Two

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