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The Art of Persuasion

The Art of Persuasion. persuasive writing. persuasive writing. The aim of persuasive writing is to convince people to adopt an opinion, perform an action, or both Rhetoric: the art of communicating ideas

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The Art of Persuasion

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  1. The Art of Persuasion persuasive writing

  2. persuasive writing • The aim of persuasive writing is to convince people to adopt an opinion, perform an action, or both • Rhetoric: the art of communicating ideas • Persuasive Rhetoric consists of well thought-out arguments in favor of or against particular beliefs or courses of action

  3. To be effectively persuasive, the goals of the writing should be: • To engage the reader’s mind and emotions, making them think the problem is important enough for them to care about • To prove to the reader that the writer’s position has a firm moral basis (to do of think as I suggest is the “right” thing to do). • Clearly state the issue and a position • Give an opinion and support it with facts and reasons

  4. Goals continued… • Takes opposing view into account • Uses reasonable logic and effective language • Concludes with impact—a “final thought” or call to action

  5. three types of appeals: Logical Emotional Ethical

  6. three techniques for persuasive writing: 1. Use elevated language—formal words and phrases add maturity and seriousness to your argument

  7. three techniques for persuasive writing: 2. Use Rhetorical Questions—a rhetorical questions is a question that doesn’t require an answer. Writers pose a rhetorical question to get the reader’s attention , to highlight a main point, and to help persuade.

  8. three techniques for persuasive writing: 3. Use Repetition—repeating a point tells the audience that it is especially important

  9. Do not use faulty reasoning techniques: • Circular reasoning • Over-generalization • Either-or-fallacy • Cause and effect fallacy • Bandwagon appeal • Name-calling

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