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Universal Principle of Design

Universal Principle of Design. Ning Sui. A technique that influences decision making and judgment by manipulating the way information is presented . ”. FRAMING. Half Full Vs. Half Empty.

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Universal Principle of Design

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  1. Universal Principle of Design Ning Sui

  2. A technique that influences decision making and judgment by manipulating the way information is presented.” FRAMING

  3. Half Full Vs. Half Empty

  4. In October 2002, Russian Special Forces used a sedating gas to knock out Chechen rebels who were holding over 750 hostages captive in the Moscow Theater. • The gas prevented the rebels from setting off explosives and killing all of the hostages, but the gas itself caused the death of well over 100 hostages. • Newspapers throughout the world reported the incident in basically one of two ways: Gas Kills Over 100 Hostages, or Gas Saves Over 500 Hostages.

  5. Positive frames tend to elicit positive feelings, and result in proactive and risk- seeking behaviors. • Negative frames tend to elicit negative feelings, resulting in reactive and risk-avoiding behaviors.

  6. present a product in a positive frame • present competitors in a negative frame, • and time- bound the decision to pressure the buy. Three ways to improve sale

  7. http://www.youtube.com/watch?v=6s5gbBQsgkM

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