Building Capacity to Advocate for Change May 24, 2007

1. Building Capacity to Advocate for ChangeMay 24, 2007 GLA Capacity Building PLEASE ALSO JOIN US ON THE PHONE CALL: (Toll-free): +1 (866) 802-7363    Participant Code: 6145590598#

2. Presenters • Rebecca Gurney, GLA Advocacy Coordinator • Frank Martinelli, GLA Capacity Building Consultant

3. Session Purpose • To provide strategies for initiating and sustaining capacity building efforts in your association to support effective advocacy.

4. Introductions and Your One Challenge GLA CB Framework/Where Advocacy Fits In What Has To Be In Place In Order To Do Effective Advocacy? GLA Advocacy Resources Capacity Building Inventory Your Back Home Plan Session Agenda

5. Introductions • Your name, role and association • One challenge for your association’s advocacy efforts

6. GLA Capacity Building Framework

7. GLA CB Framework/Where Advocacy Fits In

8. Capacity for Advocacy • Building Capacity for Effective Advocacy is more than Acquiring Advocacy Skills • Review CB Assessment Tool: Key CB Categories

9. What Has To Be In Place In Order To Do Effective Advocacy?

10. Key Elements YWs with active advocacy initiatives have these things in common: • Board-level commitment • An established issue agenda • Someone designated to move the work along

11. Key Elements • Advocacy linked to strategic plan vs. add on • Board recruitment linked to mission-driven advocacy and public policy work

12. Review CB Assessment Tool: Key CB Categories

13. Key CB Categories Mission, Vision and Strategy • #1. Mission • #2. Vision Clarity • #3. Vision Boldness • #8. Collaborative Planning Governance and Leadership • 3. Board Participation in Fundraising • #4. Board Influence and Reach in Community • #5. Board Recruitment and Development

14. Key CB Categories Service Delivery and Impact • #1. Program/ Service Relevance & Integration • #3. Customer-focused Program/Service Development • #2. Monitoring of External Environment • #6. Advocacy Resource Development • #2. Fund Development Planning • #3. Funding Diversification • #4. Donor Development

15. Key CB Categories Strategic Relationships • #1. Presence, Involvement and Influence in Local Community • #2. Development & Nurturing of Partnerships & Alliances • #3. Communications Strategy • #5. YWCA USA Brand Integration • #6. Public Relations & Marketing

16. Key CB Categories Internal Management and Operations • #6. Volunteers (Non-board) • #9. Internal Coordination • #16. Computers, Email and Internet

17. NCNA Building Capacity for Public Policy Tool Kit • Self Assessment Tool, p. 5 • “Organizational Commitment” (p. 7) is the ground floor. Building Capacity for Public Policy

18. GLA Advocacy Resources • www.ywca.org/gla/advocacycenter • Monthly Advocacy E-Source • 1-on-1 training and technical assistance • Advocacy Workshop Series • Connection to YWCA USA Advocacy • Empowerment funds • CB Inventory: Selected Resources • Others

19. Back Home Plan • What’s the one thing you will do next to advance your YWCA’s Advocacy efforts?

20. Summary and Closing • Advocacy Capacity is the infrastructure you build around social change work– the policies, resources, relationships and organizational practices that facilitate advancing your agenda. • Please complete evaluation

21. GLA Contacts • Rebecca Gurney, 614-559-0598. glaadvocacy@rrohio.com • Frank Martinelli, 414-961-2536. frankwill@aol.com