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SDL IMS

SDL IMS

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SDL IMS

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Presentation Transcript

  1. CMA-CMT video source

  2. This is "Marc White" I bought several products at the BestTech website. I am looking for a cool quality headset, I also follow BestTech on Twitter now my last BestTech email mentioned audio offers

  3. This is "Marc White" I am looking for a cool quality headset I bought several products at the BestTech website. The BestTech newsletter shows some nice products for me I also follow BestTech on Twitter.

  4. We are BestTech a retail electronics company

  5. BestTech frequently sends only relevant & personal emails

  6. Single source, dynamic and relevant landingpages

  7. BestTech sells products online Analytics information: • enters the homepage • clicks to AUDIO section • watches video 24 sec.

  8. BestTech sells products online Analytics information: • enters the homepage • clicks to AUDIO section • watches video 24 sec. • adds headset to basket Headphone $ 199,00 Shipping $ 19,00 Total order $ 218,00 • does not checkout • clicks to TV section

  9. BestTech sells products online Analytics information: • enters the homepage • clicks to AUDIO section Marc did not finished his checkout and did not bought a headset? Why? • watches video 24 sec. • adds headset to basket Marc also looked at TV's could he be interested in a TV too? • does not checkout • clicks to TV section • abandons the basket Maybe afree shipping offer helps converting people like Marc? • ends browser session

  10. Bring all data together, the Single Customer View Social Media Multimedia video data Web & Email analytics data CRM data ERP data Geographic & Demographic data

  11. Bring all data together, the Single Customer View SMS click and response data Media Manager video & viewer data Social Media Social Media data Multimedia video data Web behavior analytics data Web & Email analytics data CRM data Customer data ERP data Order,order details purchasedata Geographic & Demographic data

  12. Bring all data together, the Single Customer View

  13. Customer Insight

  14. Customer Insight 750 500 abandoned basketproducts counts 250 mp3 player Headphone Boostbox led TV iPad Tablet Smartphone abandoned basket products types

  15. 0 Customer Insight 695 39 ab.basket product Headset ab.basket product Headset aban.basket product LED TV's 695 ab.basketmp3 player 262 4 0 0 ab.basket product Headset ab.basket product LED TV 0 691 39

  16. Customer Insight 750 500 abandoned basketproducts counts 250 mp3 player Headphone Boostbox led TV iPad Tablet Smartphone abandoned basket products types

  17. abononedbaske headset Customer Insight

  18. abononedbaske headset Customer Insight 305

  19. Relevant personal offer, drive conversion Welcome back Marc, Thanks for visiting us again. Only today a personal discount and the free shipping for headphones! At BestTech we would like to present our most valuable customers special offers. In this newsletter you will find some tailor made offers. Free shipping for all headphones, Only this week! Headphone $ 199,00 - Free Shipping $ 00,00 • - personal discount (only today) - $ 09,00 Total order $ 190,00

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