SDL / DYNMARK PARTNERSHIP

1. SDL / DYNMARK PARTNERSHIP

2. WHY DID SDL CHOOSE DYNMARK? TOGETHER WE CAN ACHIEVE TRUE GLOBAL MULTI CHANNEL CUSTOMER EXPERIENCE

3. WHAT WE DO Dynmark provides a global messaging platform which enables organisations to harness the power of SMS to engage their customers for marketing and operational communications. Our Intelligent Cloud ‘brain’ captures behaviour and facts from communications which are then analysed, allowing you to target more accurately. Consume the intelligence through APIs or our applications. (Settings are configured through the Cloud Portal) Our Campaign Cloud, is the frontend for those that choose not to integrate and require an application. Meaning you can have all the benefits of our Messaging and Intelligent Clouds without the need to integrate.

4. DYNMARK MESSAGING CLOUD Our new cloudenables businesses to leverage the power of SMS/textas part of their marketing or operationalcommunications. It serves up a whole host of traditional and new messaging services that allow all types of communication to be sent and received across the globe. The three main differentiatorsare: GLOBAL 2-WAY MESSAGE ARCHIVING POWER API Message Archiving allows the administrators of the Dynmark Cloud Portal to access the message archiving service. Within the message archive you can input detailed search criteria to find any message that you have sent or received from your customers. Non destructible Indefinite storage Configurable access permissions With connections to all major operators across the globe you can use the Dynmark Messaging Cloud to send and receive SMS/text messages in seconds providing both outbound and inbound routes across the globe. Shortcodes Keywords Long numbers Our core strength has always been our focus on developer tools and integrating into customer or partner applications. 100s of 1000s of discreet customer API calls a day connecting to our platform validates this.. Fully secured HTTPS (1024 bit encryption) High capacity and multi-threaded Unicode & GSM 3.38 support

5. DYNMARK INTELLIGENT CLOUD Ground breaking intelligence services, that will change the way you communicate through mobile. INTELLIGENT TRACKING INTELLIGENT FILTERING INTELLIGENT QUERY Intelligent Tracking enables our customers to track every individual URL interaction in every individual SMS including browser and location details. Bringing the benefits of traditional methods (email) to mobile. Create unique URLs automatically Track click-through and time to click Access detailed reporting immediately Allows our customers to create dynamic filters on outbound messages to target specific mobile behaviour. Therefore reducing costs, improving ROI and ensuring no brand damage by sending unwanted messages. LESS is MORE! Filter on facts Filter on behaviour Stop SPAM Query our intelligent ‘brain’ through bulk one-off look-ups or singular API real-time queries. Allowing businesses to the harness the power of our aggregatedknowledge. Intelligence on over 90% of mobile population (UK) Queries delivered in milliseconds Add huge value to your marketing data

6. CAMPAIGN CLOUD Our Campaign Cloud serves up all our purpose built messaging applications. Designed to support the communication needs of every business, they cover everything from individual messaging to large scale targeted campaign deployments. CAMPAIGN MANAGER Campaign Manager enables multi-user, multi-business unit and multi-department configuration. Messaging can comprise of complex and customised campaigns, rules and filters with full and detailed reporting. Also available with automation and scheduling web services. Most powerful SMS marketing tool in the industry Send rate: over 10,000 messages per second Multi-rule, multi-filter, data manipulation Full import/export FTP automation, scheduling and reporting

7. MOBILE MESSAGING PORTAL Within the SDL mobile messaging portal clients can view and access all 3 clouds, view the dashboard, generate reports, configure services, access the archive, open the applications and get developer resources.

8. CAMPAIGN MANAGER CAPABILITIES SENDING THE RIGHT MESSAGE High volume campaigns Automated opt-out management Full Unicode and GSM 3.38 messaging support Powerful query based contact selection Send customised messages Using merge fields Using message filters to select alternative message content Sociable hours scheduling POWERFUL AUTOMATION Scheduled campaigns Triggered campaigns Powerful rules engine EASY INTEGRATION Automated contact import via FTP Automated reporting delivered by FTP Message forwarding

9. CASE STUDY PROBLEM Fitness First had no resource to manually send daily SMS campaigns to their members An automated solution was required to send marketing and loyalty messages everyday including weekends Message delivery and opt out reports also needed to be automated back into SDL’s Campaign Manager SOLUTION The first stage was to map key contacts from SDL and Dynmark technical & delivery teams The teams created an auto FTP solution into the Dynmark Campaign Manager SMS application to trigger automated SMS campaigns Dynmark added additional functionality into Campaign Manager to trigger automated reports back onto an FTP

10. DATA FLOW SOLUTION

11. DIRECT INTEGRATION INTO THE SDL SMS CHANNEL When the solution calls for direct integration for mobile messaging there is a integration solution ready to use to enable mobile messaging no matter the platform or technology Power API Inbound Forwarding Simple HTTP/S send Using a URL you can send a message to multiple recipients, so if you have an app that is capable of using URLs you can easily automate messages with little development time. API ingestion rate at 20,000 per minute Send single or batch SMS messages across multiple asynchronous threads Receive SMS messages with full delivery receipting Easily configure message and receipt forwarding and other API options via the Cloud Portal Reporting and Message Archive search facilities accessed through the Cloud Portal Forward inbound messages Forward delivery receipts Simple implementation Supports retries for up to 24hrs Correlate data using your own client references Full 128 bit encryption support SMPP Connections Phone Number Validation API Email to SMS This is the mobile network operator's interface of choice, meaning that if you have already invested in an SMPP connection to another operator or aggregator, it will work perfectly with us too. Use our phone number validation API to check in real time whether phone is on/off/dead, its network, last ported and roaming. We have global coverage and multi-threaded support. Plug-in to this service to enable bulk and single SMS sends through email.

12. DESIGNED FOR ENTERPRISES PLATFORM CAPABILITIES Robust infrastructure, SLA 99.9% uptime Hot / Hot Site configuration for the best disaster resilience RIPE member, diverse internet connections Diverse routing to SMS carriers and Networks High SMS throughput capacity > 40M per day Support for SMS bursting > 36M per hour Reliable SMS and DLR forwarding Automation support via API and FTP Automated reporting ready for ops bridge integration Internationalisation and global reach Receptive to change Download code samples and documentation at: https://apps.dynmark.com/DD/UserPortal/Home/APIs

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