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Why Birmingham Airport?. Media Opportunities. Why Airport Advertising?. What our customers think. Home. Who are we?. Exit. The Peel Group. The Peel Group is a leading infrastructure, transport and real estate investment company. Business activities include:

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  1. WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  2. The Peel Group The Peel Group is a leading infrastructure, transport and real estate investment company. Business activities include: Real Estate, Leisure, Media, Retail, Energy& Environments, Transport WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  3. What do we do? Peel Advertising sells advertising space where there are large relevant audiences to capitalise on income for specific Peel venues and projects by adding further growth to the investment through selling media space. Venues include: WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  4. Our Venues- annual footfall WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  5. What our customers think “As we are keen to raise the profile of the MG brand in the Midlands area, we worked with Peel Advertising to develop a solution, which was tailored to our needs and which fitted within our budget. Peel presented an excellent solution, which means that 9 million visitors travelling through Birmingham International Airport will be exposed to the MG brand over 12 month period. Early indications show that this is working well for us. We are very pleased with the enthusiasm and professionalism of the Peel Advertising team.” - MG Motor UK Ltd “We are delighted that Peel have taken over media sales at Birmingham Airport. Very often larger media contractors can be inflexible and adopt a take it or leave it approach. Our clients favour a more bespoke service that responds to their needs and budget. Peel Advertising are open to ideas and offer a personal service via knowledgeable staff. We look forward to continue working with Peel Advertising at Birmingham Airport”- ADI UK Ltd. “We have had experiential activity at Birmingham Airport for many years. We promote across several international airports, but Birmingham is the only UK Airport we use as it provides us with excellent data capture numbers and therefore excellent return on our investment. Peel provide a fantastic service, turns things around very quickly and are great to work with. We look forward to many more successful years at Birmingham Airport.” - Club La Costa World. “Redrowhave advertised with Peel Advertising for a number of years, our campaign has created superb impact using high quality digital media site locations and driven visitors directly into our show homes. Our relationship with Peel Advertising continues as we both grow our businesses developing new opportunities and adding new high impact sites within their portfolio.” - Wendy Martin, Senior Marketing “Blackpool Pleasure Beach have advertised with Peel Advertising for many years and continue to grow this relationship at high quality high audience venues . We have seen a positive return on our investment as a result of advertising on high quality, large and small format media within the Peel Advertising group and look forward to growing this relationship in the future as their venues and opportunities grow alongside our own. We have always received a fabulous service from the staff at Peel Advertising and a quick, prompt and professional response to any enquiry.” – Robert Owen, Director of Marketing Sales & PR WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  6. Why Airport Advertising? • Over 220 million passengers passed through UK airports in 2013 • £50m was spent on airport media in the UK last year • 85% of passengers enjoy airport advertising • 85% of passengers are open to finding out about new products and services at the airports • 71% say they have time to read advertising messages • Average dwell time a passenger spends at an airport is 2.5 hours – higher than rail, underground and bus stops WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  7. Why Airport Advertising? • Airports are gateways to the city they serve • For UK residents, homecoming starts at the airport. Brands become part of a positive returning home mind-set • You don’t get a second chance to make a first impression. Engage strongly with adverts – high propensity to buy/sell • For visitors to the country, advertising provides reassurance and familiarity, help and guidance • 30% of passengers buy goods from duty free in arrivals WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  8. Birmingham Airport • 9.1 million passengers per year • 2013 • - North Terminal – 6,155,872 • - South Terminal – 2,967,915 • 43 shops, 17 restaurants & 4 hotels • Adjacent to the NEC which receives over 4m visitors each year • Voted Best UK Airport ‘Which? Travel’ Survey 2012 • Voted ‘Airport of the Year’ at the UK National Transport Awards 2012 • £40 million runway extension opening Spring 2014 WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  9. Birmingham Airport • Flybe will be announcing a major expansion • Birmingham their largest ever Regional base • 1.7 million seats for the summer • 7 new routes • Lufthansa celebrating a record year at Birmingham • Air India announced that they have already carried 50,000 passengersto Delhi and Amritsar since it launched its new Dreamliner flights endof August • Monarch have announced two new routes - Salzburg and Turin- as part of its winter ski programme for 2014/15. Flights will starton the 13th December 2014 WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  10. Birmingham Airport • Birmingham Airport handled over 750,000 passengers during the month of April – a 16.7% increase compared to the same period last year. • Latest figures reveal 758,456 travellers passed through the airport in April, beating its previous record for the month in 2009 by 5.7%. • Scheduled routes that saw the biggest increase last month were Jersey (+173.2%), Fuerteventura (+132.1%), Stuttgart (+98%), Arrecife (+78.2%) and Faro (+77.6%). Charter services to Malta (+100%), Portugal (+100%) and Italy (+90.6%) also experienced significant growth. WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  11. Passenger Profile • BUSINESS / LEISURE SPLIT • PASSENGER GENDER • PASSENGER NUMBERS BY NORTH / SOUTH 2013 • north: 6,155,872 • south: 2,967,915 WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  12. Passenger Profile by route WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  13. Birmingham Airport • Airlines / Tour Operators WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

  14. Media Opportunities • Back lit 6 sheets – with business coverage • Back lit 48 sheets • Back lit 96 sheets - internally • Back lit 4 sheets • Back lit light boxes throughout the airport • Digital advertising • Bollard advertising • Concourse promotions • Escalator wraps and lift branding • Wall wrapping opportunities WhyBirminghamAirport? Media Opportunities Why Airport Advertising? What ourcustomers think Home Who are we? Exit

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