“ Future wave: Embedded Systems Industry, Job Opportunities & You ”

1. “Future wave: Embedded Systems Industry, Job Opportunities & You ” Powered by : Cranes Software International Limited www.cranessoftware.com

2. Cranes VarsityIntro • 10 years of leadership in Education Services on cutting edge technologies like Embedded Systems, DSP & Math Modelling & Simulation. • Cranes Varsity is a single-stop shop for Scientists and Engineers in the country(expanding globally now) • Cranes Varsity is a world leading University Program Partner for Texas Instruments , National Instruments, ARM, IBM Rational & Sundance • Direct Reach of 1500+ Eng Colleges, 400,000+ students every year. • Direct Reach of 150+ regular corporate customers • Originally conceptualised to address the need for focused post-professional technical software/hardware training in niche domains such as: • Digital Signal Processing (DSP) • Real Time Embedded Systems (RTES) • Mathematical Modelling & Simulation (MM&S)

3. “A decade’s leadership in • Training – Consulting – Outsourcing – Products – Placements” PROJECT READY Professional Project implementation Process ToolKnowledge Strong Programming Skills Domain Knowledge Entry

4. Market Segments

5. Market Applications

6. Cool Products Innovations for learning - Teachermate ARM9 Processor Blackberry Bold Marvell "Tavor" PXA930 ARM Architecture Based – Xscale processor Sunlink International - SunView PMP + Projector Samsung S3C244A – ARM9 Processor  iRiver Unit 2 Multimedia Home Networking device Telechips and Samsung – ARM9E + ARM11 Processors Samsung SMT-H30560 Cable STB Conexant CX2417X – ARM920T Processor Embedded Automation – mPanel (Digital Home Device) ARM architecture-based – Marvel XScale D-Link DNS323 Network Storage Enclosure Marvell 88F5181 Soc – ARM9 processor Sonosite MTurbo (Portable Ultrasound Device) Texas Instruments TMS320DM644x - ARM926 Processor

7. Embedded World A Processor Core is one that typically lies at the heart of advanced digital products

8. Embedded Jobs- A Sample ARM based product development ARM based integrated circuit ARM based system design SoC Concept Sophisticated OEM Semiconductor IDM Fabless semiconductor OEM with ASIC capability OEM Sophisticated IDM Reference designers Consultancies Operating system suppliers System integrators OEM ODM Application software suppliers Content developers Sophisticated OEM Semiconductor IDM Fabless semiconductor OEM with ASIC capability Design services companies Local system designers Universities Pure R&D organisations Other intellectual property suppliers

9. Big Picture- Recap The Embedded Software / Hardware market – • Electronic Products (Industrial, Scientific, Telecom Products and Infrastructure, Medical Equipment, Consumer goods, Military etc) • Analog / Digital Circuit Boards (PLAs, PLCs, DCSs Etc) • RTOS, μP, μC etc • Digital Signal Processors • ASICs (Application Specific ICs) • FPGAs (Field Programmable Gate Arrays)

10. Areas of Work !!

11. Industry Driven Industry Driven • Innovation Driven • Real-World Solutions… • Applied Signal Processing • Analog + DSP • HW/SW Co-Design • Embedded SW Paradigms • Meet real-time goals... • DSP Architecture • Multi-algorithm • Software Scheduling • Real-Time Analysis/ Concurrency Orthogonal DSP Learning Theoretical • Classical DSP • Dwell into the math... • Signals & Systems • Filters • Transforms • Speech/Image/Video Real-Time Systems Design

12. Typical Application Typical Target Application – A Smartphone with multimedia capabilities. • The Central Processor • Operating System • I/O and other hardware interfaces • Speech and other multimedia capable applications (DSP enabled)

13. Future Drivers For Indian DSP Market • Medical Equipment* will be a big driver for the coming decade. • Who are these companies? • What training needs they will have? • What platforms will they use? • Indian military/government spend of $ 30 billion** • This segment is high growth(currently at 10% of our market) • They will typically needs multi-core,multi-chip Heterogeneous solutions and hence trainings will be on DSP + DSP, DSP + FPGA etc. • VoIP Segment • WW VoIP market is expected to use farm-array DSP cards running on PCs using open source SW. • EE Grads (ofcourse) ** Source: June 07 IEEE Spectrum *Rich.K. Templeton, CEO of TI

14. Parameters for successful career starts in Embedded & DSP Engineering background in ECE, EEE, CSE, IT, Telecom, Instrumentation Excellent Programming skills Good Domain Knowledge Knowledge of Project Implementation process Clear understanding of what the Industry seeks in a entry level professional A professional service provider who will provide the necessary skill training & opportunity mapping.

15. What the Industry wants ?

16. Products- Every quarter!

17. TIME-TO-MARKET PRESSURE just ship it !! What Industry wants? • Strong Basic Engineering Skills • Analytical/Verbal • Team player • Strong Algorithms knowledge • Applied Signal Processing • Algorithm Design • Platform Experience • Heterogeneous: DSP, GPP, MCU, FPGA/ASIC expertise • OS Expertise • Practical Embedded sw design experience • DSP “C”/Assembly & Optimization • Event driven programming

18. DSP Team Skill Inventory

19. Tools Usage- Analysis Desired Q Competency Complexity of tools

20. Competency / skill evaluation prior to commencement of training • Process metrics walk-through • Knowledge reinforcement sessions • SME evaluation and feedback • Competency evaluation: gauge industry fit • Written and verbal preparation • Successful Placement • - Good logical & Analytical skills • - Correct coding practice • - Executing program in LINUX • -Testing & Debugging • - Industry oriented projects Your Job success accelerated by Cranes Software ! • - Basic Syntax • - Writing a Program • - Executing & Running in Turbo • - Academic level Project • Cranes Accelerated Training • Industry requirement • Academic Level Productive from day 1 !

21. Result Oriented Training Program (70% of varsity graduates working in leading organizations across India) • Complete mapping of competencies / skills with Industry requirement • 10 plus years of experience & expertise. (over 20,000 plus professionals successfully trained) • Robust and highly successful proven training methodology. (5000 Plus corporate professionals trained. First choice by many companies for Technical Induction training for their entry level recruits) Why Cranes?

22. Cranes Software International Limited Varsity Division # 5 Airport Road, Domlur layout, Bangalore - 560 071 PH: +91 80 25352636 /37, 25353038/4496 Fax: +91 80 25356299 www.cranessoftware.com