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WELCOME

WELCOME. PARTNERSHIP TO END CHILDHOOD HUNGER SUMMIT: OUTREACH TO FAITH BASED LEADERS UNIVERSITY OF MARYLAND, EASTERN SHORE CAMPUS FEBRUARY 7, 2011. Valerie Woodward. Welcome Remarks and Overview of the Partnership. Thank You to Our Planning Committee!. The Local Management Boards of

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WELCOME

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  1. WELCOME PARTNERSHIP TO END CHILDHOOD HUNGER SUMMIT: OUTREACH TO FAITH BASED LEADERS UNIVERSITY OF MARYLAND, EASTERN SHORE CAMPUS FEBRUARY 7, 2011

  2. Valerie Woodward Welcome Remarks and Overview of the Partnership

  3. Thank You to Our Planning Committee! The Local Management Boards of Somerset County Wicomico County Worcester County

  4. Making sure children have access to nutritious, healthy meals where they: LIVE LEARN PLAY

  5. Overview • Since November of 2008, the Partnership has focused their efforts on bridging the gaps between existing effective programs and the people who need those programs and services. • Goals • Improve Access • Strengthen Community Infrastructure and Systems • Improve Families Knowledge • Our unique model of collaboration has led to many successes in our two years. • Join us as we reach towards our goal of ending childhood hunger in Maryland!

  6. Seedco 6 MD Dept of Human Resources MD Dept of Health and Mental Hygiene Maryland and Baltimore CASH Campaigns (EITC) Partnership to End Childhood Hunger in Maryland MD Hunger Solutions Governor’s Office for Children Share Our Strength Please have a seat and join us! MD State Dept of Education Maryland and Capital Area Food Banks Advocates for Children and Youth Annie E. Casey Foundation End Hunger Calvert County USDA

  7. Childhood Hunger in the US Anne Sheridan Maryland Director, No Kid Hungry Campaign Share Our Strength

  8. National Campaign to End Childhood HungerPartnership to End Childhood Hunger in Maryland, Faith-Based Summit, UMES Campus, 2.7.2011

  9. State of the Nation • 17 million children in America face hunger • 62% of teachers see hunger in their classrooms • 15 million kids qualify for summer meals but don’t get them • 10 million eligible kids don’t get free or reduced price school breakfast

  10. Childhood Hunger Children who are hungry are more likely to have: • Weaker immune systems • Impeded growth and development • More stomach- and headaches, colds and ear infections • Increased susceptibility to obesity • Impaired performance at school—academically, athletically and socially

  11. Share Our Strength • Fundraiser &Grantmaker: Since 1984, we have raised over $245 million and provided support for more than 1,000 nonprofits • Raise Awareness: No Kid Hungry Campaign • Direct Service Provider: We lead an innovative nutrition education program, Cooking Matters, nationally sponsored by the ConAgra Foods Foundation • Invest in State Partnerships: We connect and partner with nonprofits, advocacy groups, volunteers and the private sector through our strategy to end childhood hunger 11

  12. Campaign Corporate Partners To Date Launch Partner

  13. Case Study: Quaker Oats In 2009, Quaker’s Start With Substance campaign, encouraged consumers to “fuel it forward” to hungry families. Quaker donated one bowl of oatmeal for barcode entered. Additionally, Quaker’s Go Humans Go campaign allowed consumers to apply for funding to fuel local hunger relief projects Results: • One million bowls of oatmeal were donated • Secured 168+ placements across all traditional media outlets for a reach of more than 26 including New York Times, Chicago Sun-Times, and Today Show. • Bloggers in 12 cities recruited volunteers for Share Our Strength affiliated projects. Generated 83 blog posts, 11 forum posts and 232 tweets.

  14. Case Study: Weight Watchers In 2008 & 2009, Weight Watchers Lose For Good campaign donated $250,000 for every 1 million pounds lost to Share Our Strength and Action Against Hunger Results: • More than 2,250 food drives hosted for local food banks • $1,400,000+ was donated to support Share Our Strength grants and Good Food Gardens.

  15. Jeff Bridges • National spokesperson • PSA’s • Media magnet

  16. Cooking Matters

  17. Our Signature Courses Courses for parents, kids, and teens

  18. Our Primary Operating Model Lead Partners: 27 in 22 States & DC Community host sites: 715 in past year Participants: Over 11,500 in 2010 Results • Improved food choices & food safety practices • Enhanced self-efficacy in cooking & food preparation • Empowered to share knowledge & skill with families & friends 19

  19. Our vision is to end childhood hunger in America by 2015

  20. Systemic Change Model • LEARN • Nutritious, high-quality BREAKFAST during school • Nutrition education • LIVE • FOOD STAMPS • Food pantries and shelters • Food for pregnant women, infants and preschool kids (WIC) • Fresh-food markets and stores • NUTRTION EDUCATION • Earned Income Tax Credit (EITC) • Temporary Assistance to Needy Families (TANF) • PLAY • Nutritious, high-quality meals when school is not in session, including AFTERSCHOOL SNACKSand SUMMER MEALS) • Fresh-food markets and stores • Community gardens Share Our Strength surrounds children at risk of hunger with nutritious food where they live, learn and play.

  21. Campaign Expansion Existing Partnerships 2011 confirmed Partnerships 2011 target Partnerships

  22. Maryland Partnership 5 Year Plan Maryland Funders • Increase participation in child nutrition programs. • Raise awareness of the prevalence of childhood hunger in Maryland. • Engage the faith community to play a role.

  23. The Time Is Now! Political climate provides unprecedented opportunity • President Obama’s pledge • Governor Martin O’Malley’s pledge • USDA focused on nutrition Economic Crisis • Greater need • Increased media attention

  24. Thank you. Anne SheridanMaryland Director, No Kid Hungry CampaignEmail: asheridan@strength.org

  25. Childhood Hunger in Maryland Courtney Conner Maryland Hunger Solutions

  26. Food security is defined as having access to enough food for an active, healthy life. • Food insecurity refers to the lack of access to enough food to fully meet basic needs at all times due to lack of financial resources. • Hunger is the uneasy or painful sensation caused by a lack of food and a potential consequence of food insecurity

  27. Food Insecurity in MD • 9.6 percent of Maryland households are considered to be food insecure • 3.4 percents were living in households that were considered to have “very low food security” • Source: Nord et al., 2009

  28. Food Hardship in MD “Have there been times in the past twelve months when you did not have enough money to buy food that you and your family needed?” • Maryland Food Hardship Rate: • Households: 14.9% (2009-2010) • Households with children: 19.7% (2008-2009)

  29. Food insecurity is a lifecycle issue that creates a “domino effect” of negative consequences: • Low birth weight • Obesity • Mental health issues • Dental health problems • Poor education outcomes • Long term economic costs

  30. Child Poverty in Maryland Levels of urbanization are defined as follows: rural consists of ACS geographic components “not in metropolitan or micropolitan statistical area” and “in micropolitan statistical area,” suburban includes “in metropolitan statistical area—not in principal city,” and central city includes “in metropolitan statistical area—in principal city.” Data are based on 2009 American Community Survey estimates. For corresponding margins of error, refer to the U.S. Census American Community Survey.

  31. F&R Eligibility in Mid-Shore Counties

  32. Other factors leading to food insecurity: • Costs of living, including housing and energy expenses • Unemployment in the community or area • Variation in household income and employment • Circumstances creating needs for which households allocate resources – such as the needs of disabled family members • Availability of affordable food • Availability and utilization of food assistance programs and other safety nets

  33. LUNCH!

  34. Program Overview What YOU Can Do to Help Change the Statistics

  35. Free Summer Meals Program Courtney Conner Maryland Hunger Solutions Rev. Carol Fields Shirley Terrell St. James United Methodist Church

  36. SFSP Basics Provides free, nutritious meals to low-income children in eligible areas and programs Meals and snacks must meet federal nutrition requirements Cash reimbursement for meals served

  37. SFSP Basics Continued… Children must be 18 years and under Operates when school is not in session Nonprofit agencies Federally funded program administered by MSDE

  38. SFSP Reimbursement

  39. Program Benefits Fills the nutrition gap between end of school year and beginning of next Helps families stretch their food-buying dollars Keeps children mentally engaged so they return to school, ready to learn

  40. In Maryland An average of over 49,500 children participated daily in the program in July 2010 Over 2.5 million meals served in MD in summer 2010 Low participation in rural areas Program does not operate in all counties More sponsors and sites are needed!!

  41. Types of Sponsors • Community and faith-based organizations • Private non-profit organizations • Local governments • Schools • Colleges or universities • Migrant centers

  42. Meal Site Examples Park Pools Community Centers Recreation Centers Churches Playgrounds Housing projects Camps Schools Migrant centers Libraries

  43. Interested in Participating? Call 410-767-0214 or Go to www.eatsmartmaryland.org for more information

  44. At-Risk Afterschool Meal Program Courtney Conner Maryland Hunger Solutions Darlene Taylor Princess Anne Youth Center

  45. Afterschool Meal Basics Receive cash reimbursement for nutritious snacks and suppers Meals and snacks need to meet federal nutrition requirements Federally funded program administered by MSDE

  46. Afterschool Meals Basics Cont’d… • Area eligibility (50% F/R population) • Children must be 18 years and under • Operates during the school year only • Educational/enrichment component

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