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Graphic Design Basics

Graphic Design Basics. Today we will look at the t heory behind Graphic Design. How do you think in order to create a powerful logo, slogan or work for a client?. Lets start with the second word. Graphic design is design . This means it has a plan. It has organization. Why?

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Graphic Design Basics

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  1. Graphic Design Basics Today we will look at the theory behind Graphic Design. How do you think in order to create a powerful logo, slogan or work for a client?

  2. Lets start with the second word • Graphic design is design. • This means it has a plan. It has organization. Why? Some things it does: -- it conveys a message immediately. -- it uses images, text and organization to do that.

  3. What makes an effective message? • You are problem solving on behalf of your client. • Your works are usually used in advertising.

  4. The greatest graphic designer • SAUL BASS was a graphic designer who created print work, logos, movie posters, movies sequence and documentaries. • Here are some of his best works

  5. Movie Posters

  6. Company logos How many do you recognize?

  7. Bass said you have to knowwhat your clients wants • What message do they want to convey? • How can your message stand out among the hundreds and thousands of other messages people see every day?

  8. Our client this week • Eastside Memorial High is having a showcase in two weeks, where middle school kids come to campus to visit. We are going to make a recruiting poster for Graphic Design and for Audio Video

  9. Bass said all good company logos Have two parts, an icon, and a name, in a creative script. Today, we are going to look at the logo.

  10. Exercise One • In powerpoint, on a white background, find three appropriate logos to use for Eastside High. These are symbols, not text. • Who are we? What is our name? • What symbols fit that name? • Take 20 minutes to do this.

  11. Next, see if you can arrange the • Logos in a way that conveys a message. • Can you create a word with them? • Use the basic concepts of graphic design • -- repetition • -- balance • -- proximity

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