Tactics for Social Media B2B Lead Generation

1. Tactics for Social Media B2B Lead Generation Tactics for Social Media B2B Lead Generation A growing number of companies are placing their faith in social media channels as a marketing tool. Even though B2B companies have been slow in adopting social media for lead generation, the trend seems to be catching up. Today, more than 80% of business to business companies make use of social media for getting qualified leads. Most of them are using approximately six platforms on an average for this task. It is important to understand that B2B companies work differently from B2C companies and therefore, what might work for them might not work for B2C. It is a great idea to use social media channels for generating B2B leads but marketers need to use the right tactics to make things work. This is because B2B clients are not very likely to make purchase decisions on impulse. Here are some of the effective so- cial media B2B lead generation tactics that can bring desired results: The first important tactic is that you need to choose the right social media platform. This is because there are several social media channels and if you will be spending money on getting more leads, you need to be sure of the channels that can give you leads you can actually use. For instance, business to business companies should use LinkedIn for B2B lead generation by building a strong network and strengthening connections. Another lead generation tactic is to start building a strong network because the main purpose of social media is to cultivate relationships and build a strong reputation online for prospects. Ties should be strengthened or else the social media engagement won’t go very far. There are several ways of achieving this. For instance, you can connect with industry leaders online, make new connections on LinkedIn, Facebook and Twitter and even follow prospects. It helps to have a call-to-action button on your company’s social media profiles. Having that link or hashtag to the website will actually help your company generate qualified leads. For effective business to business lead generation, it is necessary that you are marketing the content well. Whether the content is in the form of videos, images or text or a combination of all three, it is nec- essary to market it well. Prospects should be made aware of the content that is being posted on your so- cial media channels. According to the experts it is recommended to use paid ads for generation of quality leads. Just make sure that the paid ads are being posted in the right network or else you will be flushing money down the drain. By choosing the right type of ad, you will be able to generate a significant amount of leads. Many companies prefer hiring B2B lead generation companies for this task. If you also want to outsource this task, then make sure you do some research. Since there are several B2B led generation companies out there, you will have to find the best service provider for your business.