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Putting your church on the visitors’ map

Putting your church on the visitors’ map. How do we communicate?. Notice boards – the building itself – external features. Leaflets, printed publicity, signage. Exhibitions - events. Web presence. Press and media. Tourism websites – local Tourist Information Offices etc. Noticeboards.

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Putting your church on the visitors’ map

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  1. Putting your church on the visitors’ map

  2. How do we communicate? Notice boards – the building itself – external features Leaflets, printed publicity, signage Exhibitions - events Web presence Press and media Tourism websites – local Tourist Information Offices etc

  3. Noticeboards

  4. Noticeboards

  5. Noticeboards

  6. Noticeboards

  7. Noticeboards

  8. Noticeboards

  9. Noticeboards

  10. We are always communicating something ...

  11. Leaflets – printed publicity

  12. What can go wrong? • Your list may include some of the following: • Poor design • Lack of identity • Messy/cheap appearance • Use of clip art! • Inappropriate content

  13. Leaflets – printed publicity Will our leaflets stand out?

  14. Leaflets – printed publicity Develop a consistent style for publications, signage, website and publicity

  15. Web presence

  16. Web presence

  17. Web presence

  18. Web presence For the four weeks from 11 April to 11 May...3,399 visits12,059 page views2.34 average time on site

  19. Exhibitions - Events Victorian weekend—St John’s Bilton

  20. Exhibitions - Events Wedding dresses – Kirby Overblow

  21. Exhibitions - Events Angel Dinner – Ripon Cathedral

  22. Exhibitions - Events Christian festivals

  23. Exhibitions - Events Ecclesiastical Arts and Heritage Day – Ripon Cathedral

  24. Press and Media

  25. Press and Media - News • Primarily people - • ordinary people doing extraordinary things • extraordinary things happening to ordinary people • About change - something new • ‘Dog bites man’ is not news • BUT ‘man bites dog’ is news

  26. Press and Media Actions speak louder than words Think Pictures!

  27. Press and Media – the Press Release Who?What?Where?When?Why?

  28. Press and Media

  29. Tourism websites – local Tourist Information Offices

  30. Tourism websites – let’s think big!

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