THE Y. for a better us ™

1. THE Y.for a better us™ Annual giving campaign Community kick-off Triple J manor house January 5, 2017

2. Goals by branch Branch 2017 goal 2017 raised • Alexander County $36,000 $6,220 • Camp Hanes $250,000 $53,902 • Childcare Services $65,000 $27,618 • Davie $115,000 $22,472 • Fulton $153,000 $28,553 • Jerry Long $355,000 $69,425 • Kernersville $180,000 $77,289 • Robinhood Road $180,000 $76,393 • Statesville/Barium Springs $135,000 $76,977 • Stokes $125,000 $30,156 • Wilkes $200,000 $53,973 • William G. White $375,000 $112,126 • Winston Lake $65,000 $12,040 • Yadkin $115,000 $24,632 • Association $251,000 $133,237 • Total $2,600,000 $805,013

3. 2017 annual giving campaign to datetotal dollars raised: $805,013

4. 2017 goals vs. 2016 actual 2017 2016 • $2.6 million (Goal) • 9,000 gifts • 975 CRT donors • 100% Board Giving • Average gift $400 • $2.53 million (Raised) • 8,365 gifts • 926 CRT donors • 100% Board Giving • Average gift $371

5. 2017 AGC Focus • Donor Retention • Relationship, Engagement, Stewardship • Storyteller Recruitment & Training • 5 Divisions of Storytellers • Staff (completed) • Board (completed) • CRTs • $250-$999 • $250 and below • Recurring/Monthly Giving

6. The role of fundraising in the Y • Youth Development • 15.1 million children are unsupervised after school • One out of two children entering Kindergarten is not prepared for school • Nearly one third of public high school students fail to graduate • Only about half of Black, Hispanic and American Indian youth graduate high school • Healthy Living • One third of Americans are obese • 26 million Americans have Type 2 diabetes • Social Responsibility • 42% of children live in low-income families

7. Steps in the gift cycle • Identification of Prospects • Cultivate and Involve • Ask for Support • Acknowledgement/Stewardship • Renewal

8. Time and energy involved in each step

9. The Art of “the Ask” • Know your role, your purpose and your goal-you are an ambassador of the Y. • Know our cause (Youth Development, Healthy Living, Social Responsibility). • Know the prospect-what is their link to the Y or to community issues that Y programs address? • Make the appointment-offer several times and places; should you take a staff member with you? • Tell the story and how they can be involved. • Relate you own story; your enthusiasm will be contagious. • Ask the prospect about what he/she sees as community issues • Talk about Y programs designed to address these issues • Make sure you have already made your gift.

10. The Art of “The ASK” • Know what to ask for and why • Discussion—questions and answers • Wait for response • Close • Acknowledge the gift, thank the donor, confirm details and thank the donor for the opportunity to share Y stories • If more time is needed to make a decision, know when to follow-up; thank the prospect for the opportunity to share Y stories • Don’t get discouraged • All visits are successful! • Send the pledge card to the Y right away.

11. The pledge card CHECK: Name/contact info – if blank, fill out with as much info as possible; if pre-printed, confirm contact info Pledge amount – be sure to include employee match if their company matches! Payment Preference – don’t forget to indicate if donor prefers to pay now or pay later Notes – use this section to include any information you learn about the donor or keep track of communication (you can also use the back for notes!)

12. Resources • NEW THIS YEAR: Volunteer Guide (available in a few weeks) • Annual Giving Campaign Website (www.ymcanwnc.org/agc) • Videos Stories (new for 2017 and past years) • AGC Brochure • Call Scripts • Much more! • Y-Exchange • Other branches • Staff • Weekly Updates from AGC Chair • AGC Marketing in branch • Y social media pages • YOUR passion for the Y

13. Questions?What did you learn new today?How will you use what you learned back at your branch? • 13

14. Thank You • Annual Giving Campaign • YMCA OF Northwest North Carolina • 14