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HARNESSING THE BEAST GOOGLING BETTER

HARNESSING THE BEAST GOOGLING BETTER. Diane Dainan Wanda LIS 665: Librarians Also Teach. Google #1 in searches performed. Netratings, Inc. - Google continues its lead with 48% of search share. FEBRUARY 2006 MSN 0.75 bil Yahoo! 1.30 bil Google 3.00 bil.

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HARNESSING THE BEAST GOOGLING BETTER

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  1. HARNESSING THE BEASTGOOGLING BETTER Diane DainanWanda LIS 665:Librarians Also Teach

  2. Google #1 in searches performed Netratings, Inc. - Google continues its lead with 48% of search share FEBRUARY 2006 • MSN 0.75 bil • Yahoo! 1.30 bil • Google 3.00 bil

  3. John. J. Regazzi @ The Battle for Mindshare MDs & PhDs use Google for research NFAIS 2004 conference The Battle for Mindshare: Information Access and Retrieval in the Year 2010 National Federation of Abstracting & Information Services

  4. Identify the problem (Litzinger) • Enormous amount of mixed results on every Google search • No quality control on results, learners must decide relevancy for themselves • Web searchers’ willingness to customize their searches to get what they want

  5. Design a solution (Litzinger) • Demonstrate how advanced options can target and narrow searches • Practice session with advanced features • Define criteria for web evaluation • Evaluate and compare websites

  6. Implement the solution (Litzinger) • Google “Advanced Search” features • Lecture • Activity & Discussion • Web site evaluation • Lecture • Activity & Discussion

  7. Advanced features lecture • All the words, exact phrase, file format:“Health issues/body piercing/ppt.” • Date:“Iraq War”/past 3 months” • Domain:Extreme investing / money.cnn.com • Book Search:Huckleberry Finn • Google Scholar - Advanced search: Hurricane Katrina / 2006 / financial impact

  8. Website evaluation lecture • Authority and Accuracy • Purpose and Content • Currency

  9. ARCS model (Keller) • Attention • Active learning • Searches, web evaluation form, web handout • Variety of teaching tools • PowerPoint & web demos, flash cards • Relevance • Skill levels taken into account • Cooperative activities • Interesting topics

  10. ARCS model (Keller) • Confidence • Explanation of goals and expectations • Perform activity right after the lecture • Satisfaction • Reinforce learning through exercises • Cooperative learning - group exercise • Class evaluation – student feedback

  11. Evaluate the solution (Litzinger) Rate your Google search skills (16 Respondents) 1=low 3=med 5=high

  12. Evaluate the solution (Litzinger) Rate your “Googling” Confidence level 1=low 3=med 5=high

  13. Evaluate the solution (Litzinger) Web Site Evaluationa) How important is it to you? b) Will you apply this knowledge in your future searches? 1=low 3=med 5=high

  14. Conclusions • Marketing blurb more precise • Adequate resources • Limitations of one-shot sessions

  15. References • Keller, John M. Strategies for Stimulating the Motivation to Learn. Performance & Instruction. 26 no. 8 (October):1-7 • Litzinger, Mary Ellen. Instructional Design. Sourcebook for Bibliographic Instruction. Chapter Two. Chicago: Bibliographic Instruction Section, Association of College and Research Libraries, ALA, 1993: 17-27. • Netratings, Inc. “Google Accounts for Nearly Half of all Web Searches….”. <http://www.nielsen-netratings.com/pr/pr_060330.pdf>; New York: Mar 2006. • Regazzi, John J. “The Battle for Mindshare: A Battle Beyond Access and Retrieval .” NFAIS Conference: Feb 2004. http://www.nfais.org/RegazziINFAISFeb04.ppt

  16. It was nice… …it was fun! Google on and Google better!

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