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Mastering Google Search Techniques for Effective Information Retrieval

Enhance your Google search skills with advanced techniques to improve search results quality, web evaluation, and information retrieval. Learn to navigate Google's advanced features and boost your confidence in searching online effectively.

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Mastering Google Search Techniques for Effective Information Retrieval

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  1. HARNESSING THE BEASTGOOGLING BETTER Diane DainanWanda LIS 665:Librarians Also Teach

  2. Google #1 in searches performed Netratings, Inc. - Google continues its lead with 48% of search share FEBRUARY 2006 • MSN 0.75 bil • Yahoo! 1.30 bil • Google 3.00 bil

  3. John. J. Regazzi @ The Battle for Mindshare MDs & PhDs use Google for research NFAIS 2004 conference The Battle for Mindshare: Information Access and Retrieval in the Year 2010 National Federation of Abstracting & Information Services

  4. Identify the problem (Litzinger) • Enormous amount of mixed results on every Google search • No quality control on results, learners must decide relevancy for themselves • Web searchers’ willingness to customize their searches to get what they want

  5. Design a solution (Litzinger) • Demonstrate how advanced options can target and narrow searches • Practice session with advanced features • Define criteria for web evaluation • Evaluate and compare websites

  6. Implement the solution (Litzinger) • Google “Advanced Search” features • Lecture • Activity & Discussion • Web site evaluation • Lecture • Activity & Discussion

  7. Advanced features lecture • All the words, exact phrase, file format:“Health issues/body piercing/ppt.” • Date:“Iraq War”/past 3 months” • Domain:Extreme investing / money.cnn.com • Book Search:Huckleberry Finn • Google Scholar - Advanced search: Hurricane Katrina / 2006 / financial impact

  8. Website evaluation lecture • Authority and Accuracy • Purpose and Content • Currency

  9. ARCS model (Keller) • Attention • Active learning • Searches, web evaluation form, web handout • Variety of teaching tools • PowerPoint & web demos, flash cards • Relevance • Skill levels taken into account • Cooperative activities • Interesting topics

  10. ARCS model (Keller) • Confidence • Explanation of goals and expectations • Perform activity right after the lecture • Satisfaction • Reinforce learning through exercises • Cooperative learning - group exercise • Class evaluation – student feedback

  11. Evaluate the solution (Litzinger) Rate your Google search skills (16 Respondents) 1=low 3=med 5=high

  12. Evaluate the solution (Litzinger) Rate your “Googling” Confidence level 1=low 3=med 5=high

  13. Evaluate the solution (Litzinger) Web Site Evaluationa) How important is it to you? b) Will you apply this knowledge in your future searches? 1=low 3=med 5=high

  14. Conclusions • Marketing blurb more precise • Adequate resources • Limitations of one-shot sessions

  15. References • Keller, John M. Strategies for Stimulating the Motivation to Learn. Performance & Instruction. 26 no. 8 (October):1-7 • Litzinger, Mary Ellen. Instructional Design. Sourcebook for Bibliographic Instruction. Chapter Two. Chicago: Bibliographic Instruction Section, Association of College and Research Libraries, ALA, 1993: 17-27. • Netratings, Inc. “Google Accounts for Nearly Half of all Web Searches….”. <http://www.nielsen-netratings.com/pr/pr_060330.pdf>; New York: Mar 2006. • Regazzi, John J. “The Battle for Mindshare: A Battle Beyond Access and Retrieval .” NFAIS Conference: Feb 2004. http://www.nfais.org/RegazziINFAISFeb04.ppt

  16. It was nice… …it was fun! Google on and Google better!

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