“Innovative Visualizations” November 10, 2011

1. “Innovative Visualizations” November 10, 2011 Digital Media Center Blue-Green Algae: Bio-fuel production

2. What is Digital Media? Any type of digitally produced, transmitted and/or stored electronic media Text, pictures, movies, visualizations Visualizations are now recognized as the fastest most effective way to convey a complex idea in a simple and intuitively understandable fashion We interact with Digital Media daily: Internet Cellular phones E-readers Television Film Interactive media Electronic commerce 3D DIGITAL MODEL 3 D DIGITAL MODEL

3. Definition of Digital Media Florida's digital media industry association, Digital Media Alliance of Florida, defines Digital Media as: “The creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education” 3 D DIGITAL MODEL Tight-Gas Study ZirusAntivirotics Condensed

4. Definition of Digital Media? We spends about 23% of each waking day engaged with Digital Media in one form or another… Work/Other

5. EXAMPLE: Analog Media CARBON DIOXIDE - CO2 Formula for CO2 O=C=O “Stick & Ball” representation of CO2 (Analog “3D”)

6. EXAMPLE: Digital Media CARBON DIOXIDE - CO2

7. Digital Media – The Convergence Growth and unique convergence of Art, Science & Technology has driven a major shift in how information is now conceived, produced, delivered and consumed Digital media has evolved from an artists tool to a powerful visualization tool used in engineering, business and the sciences Digital media has distinguished itself as an important ally in the dynamic world of scientific, technical and commercial communications PDL BioPharma HuLuc63 Engineering Study

8. Innovative Visualizations Examples: Engineering, Petro-Chemical, Geological, Architectural & Artistic Natural gas drilling platform

9. Response: Created the Digital Media Center • Launched the DMC with tremendous • support from Provost Nicholls, • Dean’s, Faculty & Staff • Currently offering 2D visualization classes • Provost has approved a trans-disciplinary faculty hire in 3D visualization • Digital Media Lab locations: • Storrs (AB228) & Stamford (SLA) • Two areas of initial engagement: • Science & Engineering • Entertainment & Art Geological Visualization VolvoxAureus

10. The Digital Media Center - GOALS • Collaborative laboratory for interdisciplinary study • Instruction • Research • Research visualizations: Faculty & Students • Visualization projects: State agencies & private sector • Outreach • State high schools – 100 students last year, 500 this year • State and national universities & institutions (Yale, NYU, URI, CMU, BDW) • Technology and IP development & transfer • Foster entrepreneurial activity around visualization • Nurture next generation visualization techniques , processes, and software (Office of Technology Commercialization, CCEI & CITI) • Clearing-house for extramural funding sources • Pursue grant and financial resource opportunities • Seek out and catalyze research collaborations with CT digital firms • Engage in for-profit projects with private sector

11. The Digital Media Center - OPPORTUNITY • Nearly every area of the university employs some level of visualization: • Fine Arts – Creative Expression & Entertainment • Business – Marketing & Branding • Engineering – Data set analysis and resultscommunication • Pharmacy – Biochemical interaction • UConn Health Center – Cellular Viz. • Agriculture & Nat. Res. – Animal Virus • College of Liberal Arts & Sciences • Chemistry • Communications • Geosciences • Journalism • Marine Science • Mathematics • Molecular & Cellular Biology • Physics XVIVO – “Inner Life of a Cell”

12. The Digital Media Center - OPPORTUNITY Digital Media Center – The Horizontal Connection UConn Digital Media Center - Innovative Visualizations

13. Innovative Visualizations The New York Times – SCIENCE Series – November 2010 Harvard Medical School “BioViz Project” – Molecular & Cellular Biology • Sources: http://www.nytimes.com/2010/11/16/science/16animate.html • Robert Luh, PhD. – Professor of Molecular and Cellular Biology – Harvard University • Janet Iwasa, PhD. – Department of Cell Biology, Molecular Animator – Harvard Medical School • Drew Berry – Cell Biologist, Biomedical Animator – 2010 MacArthur Fellow • Tomas Kirchhausen, PhD – Department of Cell Biology – Harvard Medical School • XVIVO: Scientific Animation, “The Life of a Cell”

14. Digital Media Center – Employment UNITED STATES DEPARTMENT OF LABOR – Bureau of Labor Statistics (October 25, 2011) Projections data from the National Employment Matrix: Occupational Title: Multi-media artists and animators projected growth of 14% - 19% (2008-2018) Median annual wage multi-media artists: $56,330.00 Middle 50% earned between $41,710.00 to $77,010.00 The highest 10% earned more than $100,390.00 Median annual wages were $65,600.00 in motion picture and video production Sources: Bureau of Labor Statistics: (www.bls.gov/oco/ocos092.htm) O*NET OnLine: http://www.onetonline.org/link/summary/27-1014.00 BLS Occupational Employment Statistics: (http://www.bls.gov/oes/current/oes271014.htm)

15. Research Partnerships • Connecticut Company’s using digital visualization: • 51 – Entertainment companies • 53 - Architecture & Engineering companies • 335 - Defense contractors • 309 - Pharmaceutical companies • 1,702 - Advertising & Marketing Companies

16. State Administrative Partnerships • State Government Partners: • Connecticut Office for Workforce Competitiveness (OWC) • Connecticut Department of Economic and Community Development (DECD) • Connecticut Office of Film, Television and Digital Media • Connecticut Commission on Culture & Tourism • Connecticut Film Center/Commission • Connecticut Career Choices • Connecticut Production Coalition • Connecticut Venture Group • Connecticut Digital Media Business Network • Connecticut Digital Media Group

17. Digital Media Center – Value Proposition Students Instruction in interdisciplinary high-tech, high-growth field Positioned to join (or form) CT’s high-tech, research & business sectors Faculty Research, innovation & entrepreneurship through visualization Interdisciplinary collaborations and asset usage (DMC & BECAT) University of Connecticut New IP development, implementation & commercialization Technology transfer (Office of Technology Commercialization, CCEI & CITI) Addressing CT’s need for high-tech jobs creation & economic growth Trans-disciplinary benchmarks: Harvard’s “BioViz Project”: Molecular & Cellular Biology [Medical, Engineering & Art] CMU’s Entertainment Technology Center (Pittsburgh, Silicon Valley, Portugal, Japan & Singapore) [Dramatic Arts & Engineering] URI 3D Group for Interactive Visualization [Art & CSE URI] Boulder Digital Works [Art, Business & Economics)

18. Digital Media Center – Value Proposition State of Connecticut Graduates will migrate to CT’s high-tech industry’s: Entertainment, Business, Advertising, Legal, Communications Medical, Pharmaceutical, Biotech, Dental Engineering, Science, Aerospace & Defense Entrepreneurial spin-outs from UConn enhancing CT’s economic base More high-tech employees & businesses in CT – increased tax revenues

19. “Innovative Visualizations” Digital Media Center Green algae - bio-fuel production