Steering Committee Meeting 6/25/10

1. Steering Committee Meeting 6/25/10

2. “All of us have a stake, as individuals and as a society, in scientific literacy. “

3. A sustainable annual celebration of science that galvanizes our community to tackle this ongoing challenge together.  In so doing, we will elevate scientific literacy and connect our community with the wealth of ongoing educational and vocational opportunities. The challenge is large, significant, and achievable. It also is too much to place on the shoulders of any one group, but requires continued support from academic, community, and business leaders.

4. Mission Engage Bay Area residents in an annual region-wide celebration of its scientific wonders, resources, and opportunities by exploring the role of science, engineering, and technology locally & in the world.

6. Success • Benchmarks • Attendance, Avg. Program Satisfaction • Festival Ratings • Awareness & Attitude – Y1 • Behavior – Y2 & Y3 • Process • # of sponsors, scientists, core partners engaged • Sustainability variables • Lasting Partnerships

7. Organization Corporate Philanthropy Sponsorships Tickets Steering Committee Festival Staff Management Funding Foundations Core Partners Individual Donations Advisory Council Partnerships Programs Partner Programs Media Program Signature Events Community Explorations Conversations Carnivals

8. Festival Staff • Festival Director • K-12 Program Coordinator • Media Relations • Event Operations Coordinator • Production Committee • Sponsorship Coordinator

9. Advisory Council • Rep named from each Core Partner • Chaired by Bruce Alberts • 20-40 People • Responsibilities • Connect the festival to other key stakeholders • Support sustainability efforts • Attendance at one event during the Festival • Council will not meet regularly

10. Steering Committee • Actively provide programmatic guidance for the event • 15-20 People • Responsibilities: • Help maintain long term sustainability of BASF • Recruitment of organizations and individuals who will provide programs or serve as exhibitors or community partners • Support and advise on Signature Programs of festival • Attend 6 meetings over next 16 months

11. Organization Corporate Philanthropy Sponsorships Tickets Steering Committee Festival Staff Management Funding Foundations Core Partners Individual Donations Advisory Council Partnerships Programs Partner Programs Media Program Signature Events Community Explorations Conversations Carnivals

12. Funding

13. Funding • 50-60% funded • Need to further engage industry • Signature Programs • Determined on Event by Event Basis • Marketing & Social Media Campaign • Support from partner communities

14. Organization Corporate Philanthropy Sponsorships Tickets Steering Committee Festival Staff Management Funding Foundations Core Partners Individual Donations Advisory Council Partnerships Programs Partner Programs Media Program Signature Events Community Explorations Conversations Carnivals

15. Partnerships • Core Partners • 6-6-4-3-1 • Program Partners • Media Partners • TV, Radio, Weekly, Magazine • Community Partners • Targeted Audiences

16. Partner Benefits • Leading Edge • Increased Exposure • Paid Advertising • Signature Programs • Networking • Experiment

17. Core Partners • San Francisco • Cal Academy • Exploratorium • UCSF • Gladstone • BayBio • Buck Institute • South Bay • Tech Museum • Children’s Discovery Museum • Stanford • SLAC • USGS • NASA Ames • East Bay • Lawrence Hall of Science • Chabot Space & Science • UC Berkeley • Cal State East Bay • Lawrence Berkeley Labs • Lawrence Livermore Labs

18. Core Partners • San Francisco • Cal Academy • Exploratorium • UCSF • Gladstone • BayBio • Buck Institute • South Bay • Tech Museum • Children’s Discovery Museum • Stanford • SLAC • USGS • NASA Ames • East Bay • Lawrence Hall of Science • Chabot Space & Science • UC Berkeley • Cal State East Bay • Lawrence Berkeley Labs • Lawrence Livermore Labs East Bay Region SF Region South Bay Region

19. Organization Corporate Philanthropy Sponsorships Tickets Steering Committee Festival Staff Management Funding Foundations Core Partners Individual Donations Advisory Council Partnerships Programs Partner Programs Media Program Signature Events Community Explorations Conversations Carnivals

20. Program Framework • Science Conversations • Wonder Dialogues, One City One Book, Scientists in Schools • Science Explorations • Science Hikes, Open Labs, Star Party • Science Carnivals • Opening event at Cal State East Bay • 5-7K • Culminating event at AT&T Park • 25K, 150+ Exhibitors

21. Program Guidelines • Filters • Wow! • Relevant • Accessible • Scientific Method • Doable • Collaboration of 2+ Partners • Focused on 1 Audience Segment

22. Audience • Primary – Families & Youth • Emphasis on Diversity • Young Adults • Scientists, Science Educators, Science Professionals

23. Programs • Target of 40-50 during festival week • 10 Signature Programs • ~100 public science events/week • 3-4 Signature Programs in Each Region • Wow! • Connect to Ongoing Programs

24. Program Matrix

25. Ongoing Programs • Festival site hub for local science activities • Core Partner events highlighted • Event Activity Reports available • Networking

26. Timeline • June 2010 – 1st Partner Meeting • Quarterly Meetings through June 2011 • October 2010 – Date Announcement • November 2010 – Website in Beta • January 2011 – Festival Announcement • Press Event at AT&T • February 2011 – Signature Programs Finalized • October 2011 – Festival Launch!

27. Growing Movement