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ENROLLMENT MANAGEMENT REPORT

ENROLLMENT MANAGEMENT REPORT. 2007-08 South Orange County Community College District. District FTES. District FTES. Enrollment Management at Saddleback College. Rajen Vurdien, Ph.D. Lise Telson Jennie McCue. Growth. “College on Your Time”. Semester Long 1 st 8 Week Session

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ENROLLMENT MANAGEMENT REPORT

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  1. ENROLLMENT MANAGEMENT REPORT 2007-08 South Orange County Community College District

  2. District FTES

  3. District FTES

  4. Enrollment ManagementatSaddleback College Rajen Vurdien, Ph.D. Lise Telson Jennie McCue

  5. Growth

  6. “College on Your Time” • Semester Long • 1st 8 Week Session • 2nd 8 Week Session • 12 Week Session

  7. STUDENT SERVICES= STUDENTRETENTION

  8. OUTREACH ONGOING improved & increased Financial Assistance ($5,554,477) Scholarships (465) EOPS (520) on campus events: Welcome Day Senior Day Family Night High School Counselor Day high school/mall visits NEW Online MAP Orientation Algebra2go Outreach Department Veterans Gaucho Guides (students)

  9. IN-REACH Automated phone & email messages to all new students. Growth (07/08 vs.06/07) Early Birds 10% DSPS 14% Financial Assistance 23% Transfers 8% Counseling 9% Student Health Services (total visits 7474) LAP (trend 2001 –2008) 16% Algebra2go (class retention 07-08) 17% * 76.9% of students earn 30 units+ *(AARC Report: highest rate of CCC peer colleges)

  10. “Get Them Where They Are” Marketing Strategy • Television: 30-second television advertisements & sponsorships • Discovery Channel • MTV • VH1 • Radio: KROQ • Broadcast radio ads • Online streaming broadcasts • Banner ads on KROQ websites • Online advertising • OCRegister.com • OCVarsity.com • MyOCHigh.com • Orange County Transit Authority bus ads • Print ads and news stories • Orange County Register • Outreach teams attended local events • Ocean Festival in San Clemente • Education Expo at Camp Pendleton

  11. Enrollment ManagementatIrvine Valley College Craig Justice, Ph.D. Gwen Plano, Ed.D.

  12. Growth

  13. Instructional Strategies • Increased sections efficiently • Early College Program started at Beckman High School in Tustin • Increased Offerings of Distance Education Courses • Expanded Emeritus Offerings

  14. Student Services and Enrollment Management:The Three Interconnecting Components

  15. Outreach Priority: Area High Schools 2007-2008 • Focus on: • Presence in local high schools • College Nights • Community College Days • High school presentations • Campus tours and events

  16. Enrollment of traditional age students rose dramatically.

  17. Customer Service Priority: Student Engagement

  18. Marketing Priority: Visibility • 50 new media placements • Numerous commercials • Print coverage in • Irvine World News • OC Register • Orange Coast Magazine • Los Angeles Times

  19. Enrollment Management at

  20. ATEP

  21. ATEP Demographics SC IVC

  22. ATEP Enrollment Strategies • High Tech Programs: Optics/Photonics; Design Model Making & Rapid Prototyping • Trends: 21% business science, 28% math/computer science/engineering • Onsite and online counseling • Advertising and Outreach

  23. THE END

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