Enrollment Management

Enrollment Management Enrollment Management Changing a Campus Culture to Find a Place for First-Year Students Dr. Mark Daddona, Associate Vice President Enrollment Management & Academic Success Mr. DeLandra Hunter, Director First-Year Advising & Retention Center Clayton State University FYE Annual Conference February 26, 2013

Enrollment Management Enrollment Management Session Overview • Clayton State University Profile • History of our First-Time Freshmen • We Built it, Did They Come?: Creating a Residential Community • Initial Strategies to Improve Retention • First-Year Advising & Retention Center • Freshmen Retention Data • Findings from Focus Groups • Lessons Learned • Questions, Answers, & Discussion

Enrollment Management Enrollment Management Clayton State Profile Clayton Junior College – 1969 Clayton State College – 1986 Clayton College & State University - 1996 Clayton State University – 2005 First Graduate Program – Fall 2006 Opened Peachtree City Site – Spring 2007 Opened First Residence Hall (Laker Hall) – Fall 2008

Enrollment Management Enrollment Management Clayton State Profile Fall Enrollment – 7,142 (4.1% growth from previous fall)

Enrollment Management Enrollment Management Clayton State Profile Student Demographics based on Fall 2012 Enrollment

Enrollment Management Enrollment Management Clayton State Profile Gender Females – 70% Males – 30% Approximately 50-60% first-generation college students Average student age is 29 years old Average credit hours is 11. (57% Full-Time, 43% Part-Time) 62% of students receive Pell; 85% receive some form of financial aid Ranked the most racially diverse baccalaureate institution in the South for a number of years until 2011 Ranked in the Top 50 safest campuses in the U.S. by the Daily Beast in 2010

Enrollment Management Enrollment Management History of our First-TimeFreshmen

Enrollment Management Enrollment Management History of our First-Time Freshmen

Enrollment Management Enrollment Management We Built It. Did They Come? Campuswide Housing Implementation Team formed Fall 2007 President’s Cabinet created mandatory freshman residency policy with few exceptions Residence Hall opened Fall 2008 Full-time freshmen enrollment Fall 2007 – 483 Fall 2008 – 373 Fall 2009 – 375 Fall 2010 – 457 Fall 2011 – 454 Fall 2012 – 478 (expanded exemptions to include 6 zip codes near campus)

Enrollment Management Enrollment Management Initial Strategies to Improve Retention • Created learning communities and a first-year experience course in 2006 • Created Division of Enrollment Management & Academic Success • Created pre-made class schedules for all freshmen • Contacted freshmen who were not registered for second year • Conducted advising/registration sessions in residence hall • Offered tutoring in residence hall with little success • Revised Academic Standing policy to include Warning prior to Probation and Suspension

Enrollment Management Enrollment Management First-Year Advising & Retention Center

Enrollment Management Enrollment Management The First-Year Experience Expanded Learning Communities Program A community of students taking courses together for a specific major or linked to a theme CSU 1022: University Foundations Course A course designed to help students transition from high school to college by teaching them to understand the academic and personal demands of college life

Enrollment Management Enrollment Management First-Year Academic Advising Holistic Advising Approach Advising focused on addressing the developmental needs of students to guide them through a successful first year of college Elements of Holistic Development Intellectual, Social, Emotional, Physical, Vocational, Personal and Ethical

Enrollment Management Enrollment Management Major FOCUS Exploration On-line assessment tool that connects students to majors based on their skills/interests Faculty-Led Workshops on Major Programs of Study Major Writing Reflection in all CSU 1022 Courses • Career FOCUS to Come in Fall 2013 w/Career Services Office

Enrollment Management Enrollment Management First-Year Reading Program Required Summer Reading for All First-Year Students Series of Civility Talks on Student Behavior Civility Video Contest On-Line Civility Blog to Promote Conversations about Campus Civility

Enrollment Management Enrollment Management First-Year Service Learning • Engage students in service to build civic &social awareness • Stimulate students’ thoughts on how to use their degrees in society to serve others • Collaborative Effort with Campus Life Department Mariah assists at Calvin Center Deidre helps at Boo at the Zoo

Enrollment Management Enrollment Management Alpha Lambda Delta: Honor Society for First-Year Students • First-year students with a 3.5 or higher GPA and who are in the top 20% of their class • To encourage superior academic achievement and to promote a high standard of learning • To build a community of academic scholars • Visit ALD’s Information Table in the Exhibit Hall (Booth 54)

Enrollment Management Enrollment Management Other Retention Initiatives • MAP-Works At-Risk Student Monitoring • Registration Parties in First-Year Residence Hall • Required Monthly Advising • Core Curriculum Course Planning • Course Pre-Registration Monitoring • Facebook Page for First-Year Students • Split orientation into Premiere Day & • expanded session during move-in week • Student Focus Groups to Improve First-Year Experience

Enrollment Management Enrollment Management Questions • What were your initial expectations of college? • What was your initial impression of Clayton State University? • How have you benefited from your CSU 1022 course? • What aspects of campus living do you enjoy most and least? • Do you feel involved in campus life? • How has FYARC assisted in your transition to college? • How do you feel about your academic support on campus? • How has faculty/staff helped in your academic & social guidance? • What would make you consider leaving Clayton State University? Findings from Focus Groups

Enrollment Management Enrollment Management Reoccurring Themes: • Students like small classroom environments. • Faculty/Staff are personable and always easy to find on campus. • CSU is affordable. • CSU is not always students’ first choice institution. • There is easy access to academic support and campus resources. • The campus food is not good. • There is limited activities and food options on the weekend. Findings from Focus Groups

Enrollment Management Enrollment Management Reoccurring Themes: • Advisors are well-liked, easy to talk to and personal. • There are too many student fees. • Residence hall needs better maintenance. • Professors are understanding and willing to help. • Students want more social activities and entertainment. Findings from Focus Groups

Enrollment Management Enrollment Management First-Time, Full-TimeFreshmen Retention History

Enrollment Management Enrollment Management Lessons Learned & Future Plans Establish a data collection plan and identify campus data supporters Develop a plan prior to implementing new programs and strategies Implement new strategies over several years Embrace who you are as an institution Create a First-Year Advisory Team and include faculty Pilot academic living/learning communities

Enrollment Management Enrollment Management Questions & Answers Discussion

Enrollment Management