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ANGr Athletics

ANGr Athletics. Our mission…. Create a new brand that will represent Mixed Martial Artist (MMA) fighters, as well as promote the MMA lifestyle. Why I chose MMA…. I have been an avid MMA fan my whole life. As I grew older, so did the sport. It has snowballed into the spectacle it is today.

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ANGr Athletics

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  1. ANGr Athletics

  2. Our mission… • Create a new brand that will represent Mixed Martial Artist (MMA) fighters, as well as promote the MMA lifestyle.

  3. Why I chose MMA… • I have been an avid MMA fan my whole life. As I grew older, so did the sport. It has snowballed into the spectacle it is today. • If I couldn’t be a fighter, I still wanted to leave my imprint on the sport. • Opportunity for a Business venture….!

  4. Why I chose MMA… • I believed it to not only be a sport, but also a culture – a way of life. • I wanted to encompass that culture into a brand name that fans would want to be a part of…

  5. Life is full of influences… It’s your application that sets you apart.

  6. What we offer… • Fight Gear • Men’s Apparel • Women’s Apparel • Children’s Apparel • Accessories

  7. What we offer… • Sponsorship to professional mixed martial artists • Sponsorship to MMA related events. • A website that is frequently updated with fighter profiles, fight results, future bouts, and other MMA related news.

  8. Business Planning • This initiative’s purpose is to market our products to MMA enthusiasts of either gender, and of any age. • Our marketing has no barriers. MMA is practiced and televised all over the world. • Globally marketed in… • China, Japan, Unites States, and Brazil.

  9. Business Planning • Our revenues will come directly from our clothing line, advertisements, and from the success of our sponsored fighters. • Our website will also generate revenue by hosting advertisements from our partners. • Bottled Water • Protein Supplements • Energy Drinks

  10. Business Planning…Main Focus • Not to be a copy-cat of our competitors. • We want to be set aside from the rest. • Other MMA brands offer similar styles of clothing and fighting gear…but… • We’re not just selling clothing, we’re selling an attitude you can wear…

  11. Technology Infrastructure • Our promise to you… • We will make sure to have the proper technology on our end, to ensure proper care on your end.

  12. Technology Infrastructure • We will have customer service reps on the floor 24 hours a day using state of the art HP Touchsmart IQ816t series computers.

  13. Technology Infrastructure • ISP Provider: • Time Warner Cable’s Business Class. (Pro Edition) • T1 connection speed. (100X faster than dial-up) • High rated file security between clients/vendors. • 24/7 support

  14. Design • The design of the ANGr Athletics website will follow a basic e-store model with our own special tweaks. • Shopping Cart • Large array of recently updated inventory. • Website will be very bold and “in your face!”

  15. Design • The color scheme and visuals that make up the ANGr Athletics website will be designed to portray the MMA attitude. • Color scheme will include; black, red, grey, white, dark blue, green, and many more…

  16. Design • Personalization is key to designing our site. • We want our customer’s to come to our site, and be pleased… and feel no reason to ever go elsewhere. • Subscribing to us will allow you to log on as a member. Members can access: • Past order Sale Catalogues • Newsletters Purchase information

  17. Design • My site will be created by a professional web page designer. • SpireExpress out of Portland, ME. • Start up costs roughly $3,000.

  18. Marketing • ANGr Athletics will always keep things “fresh” for our customers. • Site will be updated frequently. • Majority of our advertisement will be done through our website and at MMA sporting events across the nation. • Banners, signs, posters, apparel, and gear will be at all major MMA sporting events.

  19. Marketing • You can also find advertisement for ANGr Athletics by searching for us on all major search engines. • Keyword(s) to try: • ANGr • ANGr Athletics • ANGr MMA • ANGr apparel

  20. Fulfillment • From the customer’s standpoint the order fulfillment phase is the most important activity of all. • We are all about meeting our customer’s need, and pride ourselves in ensuring the shipment of all our products in a time efficient and cost effective manner.

  21. Fulfillment • Your order will be sent directly to our warehouse located in Portland, Maine where it will be processed. • At orders will be put together and packed at our plant… and then later shipped out.

  22. Fulfillment • Our packages will all be shipped by FedEx. • Very reliable, cost-effective, and up-to-date. • Ensure domestic/international shipping at a competitive price. • Monitor shipping and tracking information using… • The internet • Your cell phone/landline

  23. Fulfillment • With ANGr Athletics there will NEVER be hidden charges or fees. • All shipping options will be explained in detail; including cost of each option and how long it will take. • Software the automates tax calculation (depending on the state your in) will be used to ensure an accurate tax charge.

  24. Fulfillment • Follow-ups with our customers after the sale is the most important part of providing good customer service. • FEEDBACK WANTED! • Important part of developing a good relationship with our customers, but it will also enable us to introduce our new products.

  25. Maintenance/Enhancement • Maintenance and enhancements to the ANGr Athletics website will be vital to our success. • As technology advances, so will we! • Anyhting we can do to make our customer’s lives a little easier, we’ll do it!

  26. SWOT • Strengths – We are not only selling a brand of clothing… We are selling an attitude and the culture of MMA. • With MMA being everywhere. We have the opportunity to go global; which maximizes profitability. • Resources in the form of the most dominate fighters in the world who wear our brand.

  27. SWOT • Weaknesses – • Our biggest weakness is the fact that we are entering a market that has already been around for a long while. The competing brands have already established their presence and have a deep fan-base.

  28. SWOT • Opportunities – • My concept is ideal for today’s thriving fan base of the MMA. There are many brands out there; but none that can captivate the scene as well as we can!

  29. SWOT • Threats – • Our biggest threat is if our competition will still come out on top. • Fear of not being able to deliver with everything promised. • Failure is not an option!!!

  30. ANGr Athletics • Life is full of incluences… • It’s your application that sets you apart.

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