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Proposed Joint Program Advisory Committee Structure

Proposed Joint Program Advisory Committee Structure. Craig Uden, Chair Federation of State Beef Councils Hank Maxey, Chair CBB Special Committee on Committee Structure. Background. New Joint Committee Agreement between CBB and Federation adopted in February 2012

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Proposed Joint Program Advisory Committee Structure

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  1. Proposed Joint Program Advisory Committee Structure Craig Uden, Chair Federation of State Beef Councils Hank Maxey, Chair CBB Special Committee on Committee Structure

  2. Background • New Joint Committee Agreement between CBB and Federation adopted in February 2012 • Working group with CBB and Federation members examined checkoff’s joint program committee structure to assure “best practices”

  3. Background • Proposal shared with NCBA officers and NCBA Executive Committee for discussion on June 26 and again on July 18 • Proposal shared with CBB Executive Committee on June 27. Executive Committee unanimously recommended approval by the full Beef Board

  4. Joint Checkoff CommitteesCritical Success Factors Joint Checkoff Advisory Committees should: • Strategically align to the Beef Industry Long Range Plan and research-based beef demand drivers • Be flexible enough to change with industry needs • Be efficient in the decision-making process and provide valuable input to program staff and Operating Committee • Increase awareness about Beef Checkoff Program – both current situations that drive demand and outcomes from checkoff-funded programs – among greater number of producers • Engage committee members and provide them a greater sense of ownership in their beef checkoff.

  5. LRP Vision and Mission • An industry united around a common goal of being the world’s most trusted and preferred source of beef and beef products • Provide the safest, highest-quality, most consumer friendly beef and beef products in an environmentally and economically sustainable manner • Both CBB and Federation support the LRP

  6. Checkoff-Associated Beef Industry LRP Core Strategies • Improve domestic consumer preference for beef • Capitalize on global growth opportunities • Strengthen image of beef and the beef industry • Protect and enhance our freedom to operate

  7. Beef Demand Drivers, Opportunities • Price/Value • Food Safety • Health and Nutrition • Convenience • Taste

  8. Gut Check: Critical Success Factors This model accomplishes the five critical success factors in these ways: • Efficiency in decision making • Greater collaboration across program areas • Enhanced input to Operating Committee • Proposed plan of work will be solution-focused and cross-functional • Strategic alignment • Committees match up with LRP core strategies • Committees focused on achieving LRP objectives.

  9. Gut Check: Critical Success Factors • Flexible to change • If next LRP has new core strategies, committees change to align • Increased awareness • Checkoff strategic function across programs • Greater engagement and ownership by committee members

  10. Work Flow of Checkoff Program Advisory Subcommittees & Committees Industry Scan LRP Core Strategy Committees** Consumer Demand Driver Subcommittees* Convenience Safety Domestic Consumer Preference Value Serves as a general session for all committee members to learn about beef demand topics. Nutrition & Health Beef Promotion Operating Committee (BPOC) (Approves ARs and determines funding) Taste Global Growth *Subcommittees recommend ARs to full committee Beef’s Image **Advisory committees recommend ARs to the BPOC Freedom to Operate

  11. Questions?

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